The only constant when it comes to user behaviour is change. Buyer's journeys are ever-evolving and becoming more complex, with this comes a challenge and also an opportunity. With AI's increasing presence in PPC, we have the unique opportunity to start to look outside of traditional search to drive great results.
In this session, Byron will show you how to distribute your resources, time and investment cross channel by using funnels to map the buyer's journey and implementing the funnel data using GTM to level up your audiences & campaign opportunities.
You will learn the similarities between key platforms - we focus mainly on Facebook and LinkedIn - and how to take advantage, and why knowing where users are in the buyer's journey can allow you to write results-driven ad copy. And of course, Byron will bring some real-life examples from clients to showcase the potential results.