Bio:

Tina is a VP of SEO & AI Optimization at MissionOne Media (a BarkleyOKRP division), where she leads the evolution of organic search in the AI era. With 10 years of experience spanning agency and in-house roles, she specializes in the intersection of technical SEO, content strategy, and emerging AI technologies. Bulgarian-born and US-trained, Tina has built her career on SEO’s interdisciplinary nature—blending technical expertise, creative strategy, and user-centric thinking. As generative AI reshapes search, she’s focused on pioneering approaches that prioritize conversion impact over vanity metrics. 

Tina has previously presented at SerpConf, hosted webinars with Oncrawl, and shared insights on podcasts. Outside of SEO, you’ll find her in the backcountry—skiing steep off-piste lines in winter and hiking remote trails in summer with no cell reception.