SMX Summer Edition 2020 - Speakers

1st & 2nd September, 2020


Simo Ahava
Simo Ahava

Partner, Senior Data Advocate

8-bit-sheep

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog about everything related to Google Analytics and Google Tag Manager development at www.simoahava.com. As an experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.


Tom Anthony
Tom Anthony

CTO

SearchPilot

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.


Bogdan Babyak
Bogdan Babyak

CMO

SE Ranking

Bogdan is a marketing executive with more than 7 years of experience in marketing, advertising, PPC, SEO & SEM. Currently he manages an international marketing team in SE Ranking, all-in-one SEO platform for marketers, SEO specialists, agencies and entrepreneurs. His experience lies in developing a detailed marketing strategy, diligent management of the marketing team of more than twenty people, creating efficient marketing campaigns and speaking at industry conferences. He is a frequent guest at various interviews and podcasts. 


Steffen Bath
Steffen Bath

Department Lead Marketing Technology

Peak Ace AG

With over a decade in performance online marketing, Steffen started in SEO back in 2009. Having studied psychology at university, he soon became fascinated with marketing technology and how it can help us to understand a user’s decision-making process and patterns of behaviour. This combination of his passions for data, psychology and marketing saw Steffen delve into the world of conversion rate optimisation (CRO) and digital analytics. He has been instrumental in building up these departments at two leading performance marketing agencies, increasing the percentage of winning A/B tests by 30% at his last company.

After joining Peak Ace and spearheading the development of its MarTech department, Steffen now works closely with Peak Ace’s other teams to optimise sales funnels for national and international brands.      

He has also shared his knowledge and expertise at conferences, giving talks on marketing technology at SEACamp events in Jena and Hannover. Currently Steffen is looking forward to further investigating how data and psychology can be used to optimise sales funnels and websites in the future.


Matt Beswick
Matt Beswick

Co-Founder

Aira

Matt has been working in Search for well over a decade, and is the co-founder of Aira - a UK based digital marketing agency. With a strong understanding of the more technical side of things - focusing on SEO, PPC and Analytics - he loves nothing more than hacking some code together (which usually involves some copy/paste from Stack Overflow), pulling data from an API, or using Tagman to do something that his family would never understand.


Alexander Börsig
Alexander Börsig

Head of Sales

matelso


Dana DiTomaso
Dana DiTomaso

President & Partner

Kick Point

Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. Alongside the team at Kick Point, Dana pushes people and teams to set goals and track data so that they understand what strategies and tactics bring value and what is just a waste of money. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM, and she teaches analytics at the University of Alberta. In her spare time, she enjoys yelling at football players and collecting hobbies.


Julian Dziki
Julian Dziki

CEO

seokratie.de

While others wanted to become professional footballers, Julian has always been fascinated by online marketing. Although he still studied history and archaeology, he started blogging on www.Seokratie.de in 2007 and turned his passion into his profession. Over time, the blog became an online marketing agency. Today, the Munich-based agency employs around 20 people in the fields of SEO, SEA, content marketing, social media and usability.


Martin Ender
Martin Ender

VP Sales & Regional Manager DACH

DataFeedWatch

Martin Ender, VP Sales & Country Manager DACH at DataFeedWatch, has years of experience as an ex-googler in the field of data feed creation - and optimization. Together with DataFeedWatch you can increase the performance in the field of e-commerce on over 1000 shopping channels and find the right solution.In addition, Martin regularly runs various webinars and workshops on data feed optimization and feed marketing automation with agencies and Google.


Zachary Faruque
Zachary Faruque

Marketing Solutions Engineer

OneTrust PreferenceChoice

Zachary Faruque serves as a Marketing Solutions Engineer at OneTrust – the #1 most widely used privacy, security and trust technology platform. In his role, Zachary advises companies large and small on EU GDPR, California Consumer Privacy Act (CCPA), Brazil LGPD, and hundreds of the world's privacy laws, focused on formulating efficient and effective responses to data protection requirements as well as building and scaling privacy programmes. Zachary is a Certified Information Privacy Professional (CIPP/E).


Jens Fauldrath
Jens Fauldrath

Founder and CEO

get:traction GmbH

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.


Stefan Fischerländer
Stefan Fischerländer

SEO-Consultant and Developer

For already twenty years Stefan Fischländer has been advising clients with a focus in technical and strategic SEO. The graduated physicist founded together with partners from the publishing industry the German web search engine Neomo in 2004, which has been sold at the end of 2007. With his many years of theoretical background and his practical experience, he now supports the SEO tool TermLabs.io as a tech-evangelist and is a consultant for the digital agency Gipfelstolz in Passau, which he co-founded in 2010. He worked for several well-known companies, such as the Heinrich Bauer Verlag, the Yellow Pages and the soccer portal fupa.net. Stefan also speaks regularly at German SEO conferences and publishes articles in renowned specialist media. https://fischerlaender.de/


Tobias Fox
Tobias Fox

Strategieberater & Google Expert

VERDURE Medienteam GmbH

Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgarter Digitalagentur VERDURE or as a lecturer for digital marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And at various trade conferences, he represents the voice of SEO. A Fox has to do what a Fox has to do.


Christian Frei
Christian Frei

Project Manager Digital Marketing

Dept

Christian Frei works as Project Manager Digital Marketing at the international full-service digital agency Dept and is responsible for a portfolio of renowned Swiss companies. Christian supports his clients in all aspects of search engine advertising with a lot of passion and commitment. He is particularly interested in feeds and automation. Apart from work, his heart beats for football, his second great passion.


Brad Geddes
Brad Geddes

Co-Founder

Adalysis

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Bastian Grimm
Bastian Grimm

CEO & Co-founder

Peak Ace AG

Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries.

With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives. 

Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.


Christopher Gutknecht
Christopher Gutknecht

Head of Acquisition & Optimization

bergzeit

Christopher Gutknecht is Head of Acquisition & Optimization at Bergzeit GmbH. Prior to that he was Head of Online Marketing at the Munich eCommerce agency norisk GmbH. He describes himself as a “SEA child” – his heart has been in this area since 2008. After a stopover at intelliAd, he and his team have been supporting shop customers in the area of performance marketing since 2013 and are passionate about developing new tools and innovations in the area of SEA automation so that team and customers can concentrate more on the actual mental work.


Dominique Harris
Dominique Harris

Head of SEO & Content Marketing

Peak Ace AG

Dominique Harris is Head of SEO & Content Marketing at Peak Ace AG.
Together with her 50-strong Organic Search department, she develops and implements internationally scalable, innovative and performance-driven content marketing campaigns and SEO projects. She ensures the growth of visibility, brand awareness, traffic, lead generation, customer conversion and the strengthening of customer loyalty for her clients through data-driven approaches and individual strategies.
She hosts the Performance Content Marketing & SEO Meetup in Berlin and regularly speaks internationally at industry conferences.
Founded in 2007, Peak Ace AG is an international performance marketing agency based in Berlin. With over 130 employees, it implements campaigns in more than 20 languages at a native level and is one of the fastest growing technology companies in Germany.


Timon Hartung
Timon Hartung

CEO

apexmedia.de

Timon Hartung has been active in online marketing and ad tech for over 15 years and has gained extensive experience both at the corporate level and as a startup founder. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But also in performance marketing his expertise is very large, especially in the topics of Facebook, direct traffic and its tracking possibilities. With his SEO agency apexmedia, he has been advising medium-sized and large companies worldwide for many years, mainly in the areas of SEO technology, SEO strategy and SEO content marketing. 


Robin Heintze
Robin Heintze

Founder and CEO

morefire

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog


Rafael Heus
Rafael Heus

Senior Manger Search & Google Products

TERRITORY MEDIA


Markus Hövener
Markus Hövener

Founder and SEO Advocate

Bloofusion

Markus Hövener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion blog, podcaster ("Search Camp" and "Alles auf Start"), knowledge broker (especially at www.omcampus.de) and appears as a speaker at many conferences.


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 



Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet

Philipp has been product manager, inhouse SEO and was heading Marketing at the market leading price comparsion in Germany (Idealo.de). He specializes in the fields of accessability, crawlability and onpage optimization of websites with extensive inventory in highly competitive industries (eCommerce, Comparison Search Engines, Marketplaces, Classifieds & Travel).

Since 2011, Philipp Klöckner focuses on search consultancy and organic growth strategies to share his experience in search (Google, Bing, Yandex, SEO / PPC), comparison shopping und business intelligence with publishers, e-commerce companies and start-ups as an independent consultant, angel investor and advisor to Rocket Internet SE. Lately, he's also been venture capital funds and top-tier private equity firms like KKR.

Philipp serves on the supervisory board of HomeToGo SE and is co-host of the Doppelgänger TechTalk Podcast, which is listened to by 30.000 marketing and tech executives twice a week.


Frederike Kollmar
Frederike Kollmar

Rechtsanwältin

HÄRTING Rechtsanwälte

Frederike Kollmar, MLE ist Rechtsanwältin mit Schwerpunkten im IT-, Datenschutz- und im Europarecht. Seit ihrer Zulassung im Jahr 2016 berät sie zahlreiche namhafte Unternehmen, u.a. aus dem Banken-, eCommerce- und Ad-Tech-Sektor rund um die Datenschutz-Grundverordnung. Besonderes Augenmerk legt sie dabei auf die Vereinbarkeit des Einsatzes moderner Technologien mit neuen Vorgaben des Europäischen (Datenschutz-)Rechts. Heute ist sie in der auf Medien und Technologie spezialisierten Rechtsanwaltskanzlei HÄRTING in Berlin als Senior-Associate tätig.


Sina Landorff
Sina Landorff

Moderatorin

Sina Landorff

Sina started her career as a sales trainer in the jewellery industry, leading around 400 training sessions per year. Public speaking and presenting is one of her biggest strengths. From 2011 to 2014, she earned her B.A. in Sociology & Communications at the University of Rostock. Furthermore, she worked two years for Searchmetrics consulting international SEO Clients in all industries. Now she combines her sales, communication, online marketing and people skills as Trainer and Coach for Customer Retention. Sina became a professional moderator by chance when she was asked to MC a business event due to her positive vibes and inspiring attitude, both evident on stage. Thanks to word-of-mouth and strong recommendations, Sina continues to develop her career as a moderator at professional venues across Europe, such as EU-Projects, price ceremonies, business and marketing events, etc.


Jana Lavrov
Jana Lavrov

Head of Editorial SEO

ZEIT ONLINE

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 


Marta Lazcoz Gomez
Marta Lazcoz Gomez

Senior Professional SEO

Sixt

Having joined SIXT at the end of 2018 as Senior Professional SEO, one of my areas of expertise is local SEO. I love looking deeply into user intent and am passionate about ensuring a smooth and engaging user experience as well as sharing my work and knowledge with my colleagues.


Philipp Mainka
Philipp Mainka

Head of Online Marketing

Zooplus

Philipp Mainka has 10 years of experience in PPC and is Head of Online Marketing at zooplus AG, an online retailer of pet food and supplies with headquarter in Munich.

Having worked in startups and as well corporate environments, he has seen tons of accounts and been down many rabbit holes. His specific area of expertise is retail PPC and automation of campaign management processes, mainly with the Google Cloud. Philipp has spoken at several conferences such as Hero Conf London, PPC Masters Berlin and SEA Camp Jena.


Felix Meyer
Felix Meyer

Chief Operating Officer

seokratie.de

Felix Meyer is Chief Operating Officer (COO) at Seokratie GmbH, a Munich-based online marketing agency. He is responsible for all services, like for instance SEO, SEA, Content Marketing and Social Media Marketing. His background and special field is in analytical and strategic search engine optimization.


André Morys
André Morys

CEO

konversionsKRAFT (Web Arts)

André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.


Dr. Lars Osthoff
Dr. Lars Osthoff

Search Marketing und Audience Development Consultant

Selbstständiger Berater

For a long time, Lars Osthoff was Head of SEO at 1&1 IONOS SE with a team of up to 12 in-house SEOs and as such responsible for the international sales of all products in 9 country shops via Organic Search. 
In addition, his team built two high-reach content portals from scratch, which reach millions of users in over 150 countries. Currently, Lars advises companies regarding search marketing, UX, analytics and organizational development. 


Lennart Paulsen
Lennart Paulsen

Founder and CEO

Lennart Paulsen is an entrepreneur and founder of Trakken GmbH. After studying business administration in Hamburg, Sydney and Bern, Lennart started at Google in Hamburg, where he advised companies in the media and entertainment sectors. In 2008, he founded Trakken together with Timo Aden and until the end of 2021 he supported companies in using tools from the Google Marketing Platform as well as the Google Cloud Platform.


Valentin Pletzer
Valentin Pletzer

Head of SEO

BurdaForward

As Head of SEO at BurdaForward GmbH, Valentin Pletzer is responsible for websites such as CHIP Online and FOCUS Online. Anyone who follows him on Twitter at @VorticontCmdr will notice that he has turned his hobby into a profession.


Martin Röttgerding
Martin Röttgerding

Managing Director and Head of PPC

Bloofusion

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.


Alexander Rus
Alexander Rus

Founder

Evergreen Media

Alexander Rus is the founder of the Innsbruck-based SEO agency Evergreen Media®. Since he got into the business in 2009 with his first affiliate marketing projects, he has been dealing with search engine optimization on a daily basis. As a passionate SEO, he publishes new videos about search engine optimization and content marketing on his YouTube channel every week since 2016. 


Mike Ryan
Mike Ryan

Head of Retail Insights

Smarter Ecommerce

A Boston native living in Austria, Mike is Product Manager for the Google Shopping management solution Whoop! and Product Owner for the free Google Ads visualisation tool, Orbiter. He combines years of retail operations experience with a curious and analytical mindset. He has been published by PPC Hero and Search Engine Land and featured at events like SMX and Ecommerce Expo.


Ilenia Sarman
Ilenia Sarman

Head of Brand & Content Marketing

Stylight

Ilenia landed SEO and Content Marketing after 6 years in traditional & digital PR in one of the Big 4 Fashion capitals. Since the beginning of 2018 she is Head of Brand & Content Marketing at fashion & lifestyle search platform Stylight, after being for 3 years in charge of its PR & content activities in several regions. She used to look at SEO with skeptical eyes, until she realised that there's a wonderful world behind keywords, search intent and linkbuilding: her team counts over 15 international talents in charge of the content strategy and its promotion to Stylight's users in 16 markets worldwide. 

The SEMY nominated "Stylight Insights" project represents what she likes the most: data analysis and creativity.  


Daniel Saunders
Daniel Saunders

Retail Ecommerce Manager

Stanley Black & Decker

Dan worked in Digital for 18 years. Within Digital Marketing, he works closely with the directors and heads of service to identify new business opportunities and strategies. 

He is having an in-depth understanding of different markets and competitors in the area to maintain a competitive advantage which is used to work alongside key stakeholders in managing the translation of the business strategy into clear plans. Dan is proactively researching markets, competitors within different regions and establishing ways to develop a competitive advantage within their strategies. 

Within Stanley Black and Decker, Dan is a catalyst for change, as he plans and executes UK market E-commerce and digital marketing activities to increase sales, grow online channels, and grow new and existing online customers managing substantial 6 figures budgets over many different groups. As an international keynote speaker in the digital sphere, he inspires and leads a large team of specialists, drives the delivery of brilliant digital products and services, mentoring at levels from executives to C-suite. Dan utilizes analytics and insight tools to evaluate end-to-end customer experience across multiple customer touch points. Working with trade marketing teams to analyse product categories and make appropriate product mix recommendations and effectively contributes to SEO, PPC, UX and CRO. 

He has built, nurtured and led a diverse, multidisciplinary team to deliver digital transformation across the Stanley Black and Decker group. Dan is defining the required digital capabilities across Stanley Black and Decker's people, their processes, and the technology they use. With Stanley Black and Decker being a multinational corporation, Dan made himself a visible leader by holding regular lectures and Q&A sessions with entry executives all the way up to C-suite teams.


Judith Schacht
Judith Schacht

Freelance Journalist

Bei Judith Schacht dreht sich alles um Stories. Sie arbeitet als Journalistin für Das Erste, den WDR und den BR und kümmert sich darum, dass die TV-Inhalte für Social Media übersetzt werden. Für das bekannte Auslandsmagazin, den Weltspiegel hat sie das Instagram Story Format entwickelt. Für München.de, einen Instagram Account mit 110.000 Followern, macht sie regelmäßig Stories aus der schönsten Stadt der Welt. Als „Madame Story“ coacht Judith mit ihrer Erfahrung Journalisten, Auslandskorrespondenten, Unternehmer und Blogger in Sachen Story-Telling und hilft ihnen eine Instagram-Strategie zu entwickeln, die für maximale Sichtbarkeit sorgt. Außerdem vertritt sie das Thema Instagram Stories als Speakerin und bei ihren regelmäßigen Live-Shows auf Instagram. 

Judith Schacht hat an der LMU Slawistik, Jura und Interkulturelle Kommunikation studiert. Die viele Zeit, die sie in Russland verbracht hat, haben ihr fließendes Russisch und absolute Kälteresistenz eingebracht. Ihre Ausbildung zur TV, Radio- und Online-Journalistin hat sie bei einem Volontariat beim WDR erhalten. Dort hat sie sowohl als Reporterin als auch als Sendungsveranwortliche für verschiedene TV-Redaktionen gearbeitet.


Jes Scholz
Jes Scholz

Group CMO

Ringier

An Australian born German resident working across Europe, Africa & Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads marketing for the Swiss media company Ringier. A strong believer in data driven marketing and agile methodologies, she is passionate about the future of search.



Izzi Smith
Izzi Smith

Senior eCommerce Manager

kurzgesagt

Izzi is the Senior eCommerce Manager at kurzgesagt, one of the largest science Youtube channels in the world, where she drives growth for their online shop and beautiful products. She was previously team lead of Product Marketing for Website UX platform, Ryte, and Senior SEO Manager for international car rental company Sixt. 
 
Izzi loves sharing her experiences at industry events, distilling complex topics for all to understand, and (hopefully) making people laugh with her cheesy jokes and memes. 



Martin Splitt
Martin Splitt

Developer Advocate, Webmaster Trends Analyst Team

Google

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.


Dr. Philipp Spreer
Dr. Philipp Spreer

Principal

elaboratum

Philipp earned his doctorate with a thesis that dealt with both marketing and psychology. Today, he works as a principal at elaboratum, the Munich-based digital business experts. For about 10 years he has been analyzing digital customer behavior and supports successful companies from medium-sized businesses to DAX-listed companies on their way to digital excellence. His focus is on understanding user decisions, holistic UX concepts and the behavioral psychological optimization of interfaces. Philipp's current book "PsyConversion" (SpringerGabler 2018) is already being used by over 1,000 companies. 


Nicole Treipl
Nicole Treipl

Head of SEO & Content

BlueGlass

Nicole's journey in digital marketing started 8 years ago in an agency. She has gained experience in various channels, but her focus has always been on search engine optimization and the right content for the respective target group. She is now Head of SEO & Content at the full-service digital agency BlueGlass Interactive in Zurich, which she actively helped to build up. Within her work she develops strategies, gives workshops and together with her team of SEO engineers and content experts she supports various clients. When she is not dancing or doing yoga, she passes on her digital marketing knowledge at a Swiss business school.


Julius van de Laar
Julius van de Laar

Digital Media Strategist & Campaigns Consultant

van de Laar | Campaigning

Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.

He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.

During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.

Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.


Benjamin Wenner
Benjamin Wenner

Strategic SEA Consultant

Smarketer


Oliver Zenglein
Oliver Zenglein

CEO

THE BOUTIQUE AGENCY

Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.


Thomas Ziegler
Thomas Ziegler

Geschäftsführer

adSoul


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