Ideas, Execution, Promotion & Audit: A Process for Content-Driven Link Building
Links still play a big part in organic search rankings, but it's more important than ever that your business deserves links and generates them in a sustainable way. Attracting links with your content is key, but if the links you attract are not relevant to your target audience, you have spent a lot of effort and money in vain. Paddy will talk you through the process he uses for content-driven link building. He will share many success stories and mistakes he has made along the way. Christoph will then walk you through a 20 minute link building audit based on free tools, that every SEO should be doing on a regular basis.