What do they have that I don't? Comparative Content Analysis, Benchmarking, and Tools
When optimising existing websites and building content strategies, there is one question raised on a regular basis: how do you compare to your competition? Content benchmarking provides the answer, but implementing a meaningful, comparative content analysis process is anything but easy. What needs to be considered beyond the main content of the page? Should additional content be created for SEO or content marketing? Which content should be expanded? Which tools help evaluate the content? In this session, Niels presents tools and evaluation approaches, shows practical solutions, and takes a look at possible traps.
Niels Dahnke, Head of SEO, SEA, Social Media, Madsack Market Solutions