Review - SMX Munich 2021 - Speakers

17th & 18th March, 2021


Tom Anthony
Tom Anthony

CTO

SearchPilot

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.



Alexander Bellin
Alexander Bellin

Director Marketing (Chief Revenue Officer)

ABOUT YOU

Alexander Bellin, Director Marketing (Chief Revenue Officer) bei ABOUT YOU, gründete im Alter von 19 Jahren sein erstes Internet-Startup – ein Bewertungsportal für den Pflegemarkt. Nach seinem BWL-Studium in Ingolstadt und Warwick arbeitete er zunächst als Unternehmensberater bei McKinsey&Company, Inc.. Im Anschluss folgte die Gründung seines zweiten Startups – ein Personaldienstleister zur besseren Vereinbarkeit von Pflege und Beruf. 2014 verkaufte er die Mehrheit seiner Anteile und startete bei ABOUT YOU. Heute verantwortet der Hamburger das Marketing des Fashion Online Shops, mit den Bereichen Performance Marketing, Media, Marketing Intelligence & Technology, Sale & Campaign Planning und Marketing Growth.


Joanna Booth
Joanna Booth

Director Organic Growth

JobandTalent

Joanna is the Director of Organic Growth at JobandTalent, Spanish unicorn and one of the fastest growing companies in Europe, tackling temporary work with AI and on-demand staffing. With over 10 years of experience in the field of Organic Growth, Joanna has enabled leading organizations to set up, scale, and measure the impact of SEO, inbound marketing, and content. Joanna has led award winning teams for high growth tech scale-ups like HomeToGo and Tourlane - acknowledged for their industry leading work and results by the likes of Search Engine Land, SimilarWeb, and The Drum. 



Julian Dziki
Julian Dziki

CEO

seokratie.de

While others wanted to become professional footballers, Julian has always been fascinated by online marketing. Although he still studied history and archaeology, he started blogging on www.Seokratie.de in 2007 and turned his passion into his profession. Over time, the blog became an online marketing agency. Today, the Munich-based agency employs around 20 people in the fields of SEO, SEA, content marketing, social media and usability.


Christian Ebernickel
Christian Ebernickel

Digital Analytics Consultant

Christian Ebernickel works as a freelance digital analytics consultant and advises companies on the design and development of complex tracking setups, data strategy and conducts audits. For Miele X in Amsterdam, Christian develops solutions for enterprise-wide data-driven decisions as "Global Expert Analytics & Strategy".


Dennis Fäckeler
Dennis Fäckeler

Chief Growth Officer

Userlutions & Rapidusertests

Dennis Fäckeler is chief growth officer at Userlutions.com, the UX-agency located in Berlin with the market-leading crowd usability testing tool Rapidusertests.com. Born in Sauerland, he studied industrial engineering and marketing management, built up and managed marketing at Homelike and helped build various ecommerce projects such as Druckerpatronen.de. His focus is on performance, business intelligence and growth marketing. 


Jens Fauldrath
Jens Fauldrath

Founder and CEO

get:traction GmbH

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.


Prof. Dr. Mario Fischer
Prof. Dr. Mario Fischer

Publisher

website boosting

Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Tobias Fox
Tobias Fox

Strategieberater & Google Expert

VERDURE Medienteam GmbH

Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgarter Digitalagentur VERDURE or as a lecturer for digital marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And at various trade conferences, he represents the voice of SEO. A Fox has to do what a Fox has to do.


Brad Geddes
Brad Geddes

Co-Founder

Adalysis

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Jakov Greenyer
Jakov Greenyer

Online-Marketing Manager

Hörmann

When Jakov was 14 years old, he taught himself HTML and encoded his first websites for friends. While working as an independent organizer of music events and DJ, he developed websites for event series and set up social media channels.  Since 2015 Jakov has been working as Performance Manager & Analyst at Hörmann KG Verkaufsgesellschaft located in Steinhagen. He is responsible for performance marketing of the entire product range and its evaluation in Germany. He also supports more than 30 national subsidiaries of the Hörmann Group abroad.


Bastian Grimm
Bastian Grimm

CEO & Co-founder

Peak Ace AG

Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries.

With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives. 

Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.


Christopher Gutknecht
Christopher Gutknecht

Head of Acquisition & Optimization

bergzeit

Christopher Gutknecht is Head of Acquisition & Optimization at Bergzeit GmbH. Prior to that he was Head of Online Marketing at the Munich eCommerce agency norisk GmbH. He describes himself as a “SEA child” – his heart has been in this area since 2008. After a stopover at intelliAd, he and his team have been supporting shop customers in the area of performance marketing since 2013 and are passionate about developing new tools and innovations in the area of SEA automation so that team and customers can concentrate more on the actual mental work.


Timon Hartung
Timon Hartung

CEO

apexmedia.de

Timon Hartung has been active in online marketing and ad tech for over 15 years and has gained extensive experience both at the corporate level and as a startup founder. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But also in performance marketing his expertise is very large, especially in the topics of Facebook, direct traffic and its tracking possibilities. With his SEO agency apexmedia, he has been advising medium-sized and large companies worldwide for many years, mainly in the areas of SEO technology, SEO strategy and SEO content marketing. 



Dr. Marie Haynes
Dr. Marie Haynes

Owner

Marie Haynes Consulting

Dr. Marie Haynes is completely obsessed with trying to understand how Google's algorithms work. Her company,  Marie Haynes Consulting, focuses on helping businesses who have seen Google organic traffic drops. They specialize in site quality reviews and disavow work. 


Robin Heintze
Robin Heintze

Founder and CEO

morefire

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog


Claudia Higgins
Claudia Higgins

SEO Insights Strategist

Conductor

Claudia Higgins has worked in the SEO industry for 7 years, specialising in data and insight in both in-house enterprise and SaaS companies. She is passionate about making SEO data accessible and easy to understand for specialists and non-specialists alike, and believes this is the key to a future in which SEO is embedded in business strategy.


Eric Hinzpeter
Eric Hinzpeter

Content Manager

Smarketer

Eric Hinzpeter ist Content Manager im Marketing von Smarketer, die größte reine Google Ads & Microsoft Ads Agentur in EMEA. Mit zielgruppenorientierten Inhalten macht er komplexe Themen im Onlinemarketing  verständlich: egal ob Google oder Microsoft Ads, Tracking oder Conversion-Rate Optimierung. Zu seinem Lieblingsprojekt zählt der Smarketer Podcast, zu dem er regelmäßig Experten aus verschiedenen Bereichen des Marketings einlädt.


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 


Thomas Hutter
Thomas Hutter

Owner and CEO

Hutter Consult AG

Thomas is the founder and CEO of Hutter Consult AG and at the same time one of the cornerstones in the Facebook marketing environment. He has been advising national and international clients on digital business since 2009 and is one of the best-known Facebook specialists in the German-speaking world. His blog thomashutter.com is still considered one of the sources for Facebook know-how in the German-speaking world.


Kevin Indig
Kevin Indig

Director of SEO

Shopify

Kevin Indig leads SEO as Director @ Shopify and is the creator of the Growth Memo newsletter. Previously, he ran SEO @ G2 and Atlassian and worked with companies like eBay, Eventbrite, Samsung, Pinterest, and many others.



Andi Jarvis
Andi Jarvis

Founder & Strategy Director

Eximo Marketing

Andi is the Founder and Strategy Director of Eximo Marketing, a marketing strategy agency based in Belfast and Liverpool. Eximo Marketing helps companies find more customers by creating effective marketing strategies, fixing under-performing parts of their campaigns, and providing training to educate and engage their teams.

Originally from Bradford, Andi has worked with brands like Budweiser, Hallmark and Expedia and a number of renewable energy companies to develop and implement effective marketing strategies.

He holds an MSc in Marketing from Ulster University and also runs Eximo & Friends, a fundraising partnership with Barnardo's,  which partners marketing experts with small businesses in to raise money return for a donation to a local refugee charity. 

You should also know that Andi likes to talk, at length, about: being a dad, his BBQ, rugby league, cricket and why boxing is better than UFC. 

You can find Eximo Marketing on TwitterFacebook and Instagram and Andi is on Twitter and LinkedIn.


Olaf Kopp
Olaf Kopp

Co-Founder

Aufgesang

Olaf Kopp is Co-Founder, Chief Business Development Officer (CBDO) and Head of SEO at Aufgesang GmbH. His research, ideas and work focus on digital brand building, online and content marketing strategies along the customer journey and semantic search engine optimization. From 2012 to 2015, he was managing director. As an enthusiastic search engine and content marketer, he writes for various trade magazines, including t3n, Website Boosting, suchradar, Hubspot ... and was involved as a guest author in various book publications. According to various trade media and industry voices, his blog is one of the best online marketing blogs in Germany. In addition, Olaf Kopp is involved as a speaker for SEO and content marketing in educational institutions, as well as conferences such as the University of Applied Sciences and Arts Hannover, CMCx, OMT, OMX, Campixx... He is co-organizer of the SEAcamp and host of the podcast Content-Kompass on termfrequenz. Olaf graduated in business administration with a focus on marketing and e-business in 2006 and has been involved in marketing and digital communication since 2005.


Astrid Kramer
Astrid Kramer

SEO & Digital Strategy Consultant

Astrid Kramer Consulting

She became known as "Nerd in Skirt" over 15 years ago in the still small and rather private SEO scene in Germany. Since then, she has been considered a pioneer in strategic search engine optimization with a clear focus on large corporations and renowned brands. With her experience in SEO, UX, brand management, consumer psychology and business requirements, she serves international key accounts without losing focus on search and information management. Her academic foundation is a master's degree in information science, social psychology and legal informatics and a postgraduate degree in business management.


Johannes Kunze
Johannes Kunze

Senior Consultant & Analyst


Michaela Linhart
Michaela Linhart

Digital Analytics Consultant

ANALYTICSkiste.blog


Patrick Lürwer
Patrick Lürwer

Senior Analyst

get:traction

Patrick Lürwer is Senior Analyst at get:traction GmbH and Partner. His focus is on the implementation of ETL processes for the procurement of data using APIs, web scraping, etc.


John Mueller
John Mueller

Webmaster Trends Analyst

Google

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.


Laura Nelle
Laura Nelle

Senior Specialist Performance Marketing

Projecter

Laura has been with the agency for three years. As a Senior Specialist in Performance Marketing, she supports clients in the field of SEA. Whether international retail or regional energy supply - search engine marketing has a lot of potential that needs to be used skilfully.



Jörg Niethammer
Jörg Niethammer

Search Experience Manager

Hansgrohe SE

Jörg Niethammer is the SEO responsible at Hansgrohe SE in Schiltach in the Black Forest, one of the leading manufacturers for showers, bathroom and kitchen fittings and kitchen sinks.

He has been working with websites for more than 15 years and turned his hobby into his profession. During his studies, he worked for the German Bundestag in Berlin and Allianz in Munich, among others. After that, he made it to SEO team leader in an online marketing agency in Munich. Since returning home, he has been responsible for all websites of the hansgrohe, AXOR and Hansgrohe Group brands as well as the B2B portals at Hansgrohe international. The focus is on technical consulting for the website product owners, coordinating content creation and optimization at headquarters, and general SEO support for the international subsidiaries.

In addition to his hobbies of cycling and the Swabian-Alemannic carnival, he also blogs privately from time to time (jnON.de) and can also be found on Instagram and LinkedIn.


Ivana Nikic
Ivana Nikic

Teamlead Performance Marketing

norisk Group

Ivana Nikic has a foot in all areas of online marketing, but SEA has been her focus for over 5 years. In her role as Teamlead Performance Marketing at the eCommerce agency norisk Group, she specializes in the retail sector. She supports customers who are in the heart of Munich and customers who have over 50 accounts internationally and therefore knows every level of complexity. Performance marketing, Google shopping, automation and ads scripts are not just a term for her, but pure passion, which she shares as a speaker at SEA Expert Day, SEACamp in Jena and Hanover and also here at SMX in Munich. She also loves dogs.


Samantha Noble
Samantha Noble

MD & Founder

Biddable Moments

Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.



Liraz Postan
Liraz Postan

International SEO and Content Consultant

LP Marketing Services

Liraz Postan is an International SEO and Content Expert for more than 13 years.

Liraz led SEO and content strategies from B2C to B2B, from Gaming to business niches. She started her SEO career at 888.com learning all SEO fundamentals in the most competitive niches, then moved to management positions and built an entirely new SEO acquisition channel in some corporate international companies such as Neogames, Plarium, and more.

Her last role was SEO and Content Director at Outbrain, where she led all content marketing strategy, editorial calendar, and smart 2B2 SEO strategies.

Today, Liraz is consulting with corporate international companies for the best SEO and content strategy to hit organic presence and outrank the competition. Combining a holistic SEO approach, Liraz believes the best way to bit organic results is cooperation and internal education for all teams.

Liraz is an International SEO speaker at global conferences: from SMX, SEMrush online offline and online events to BrightonSEO and more.


Emily Potter
Emily Potter

Consultant

SearchPilot

Emily is a consultant at SearchPilot, formerly known as DistilledODN. In the SEO world, her interests revolve around A/B testing, technical SEO, and data analysis. When she’s not at her desk, you can find her working on her creative writing or trying to explain to people why she'd move to London from California.



Wil Reynolds
Wil Reynolds

Founder and VP of Innovation

SEER Interactive

A former teacher with a knack for advising, Wil has been helping companies develop brand marketing strategies since 1999. As the industry evolved, so has Wil’s approach. In recent years, Wil has been leading the charge in leveraging “Big Data” to break down silos between SEO, Paid Media, and traditional marketing -- helping clients see the big picture by combining and analyzing data from various sources (even billboards). Wil’s data-driven approach to consulting helps clients and their teams make better, more strategic, cross-channel decisions and hit the ground running with honest, actionable insights to start generating results and revenue. 

Wil likes helping people too. While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients, and community, Wil started Seer Interactive in 2002 as a one-person operation out of his living room. Today, Seer is a remote-first company with offices in Philadelphia and San Diego that employs over 200 people. As Seer’s VP of Innovation, Wil develops strategies to help clients find opportunities where the typical tools do not. His methods have shaped the search industry worldwide, and he regularly speaks for marketing conferences all around the world. When he’s not working, you can catch Wil hanging out with his wife Nora, sons Rio & Niko, checking out the best craft beer spots he can find, or keeping up with his running goals. 




Martin Röttgerding
Martin Röttgerding

Managing Director and Head of PPC

Bloofusion

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.


Nils Rooijmans
Nils Rooijmans

Search Consultant

Water Cooler Topic

Nils Rooijmans owns and runs a fully-remote PPC agency and has more than two decades of experience in profitable search marketing. He shares his expertise in PPC automation by providing corporate training, publishing resources online, and by speaking at international PPC conferences.


Mike Ryan
Mike Ryan

Head of Retail Insights

Smarter Ecommerce

A Boston native living in Austria, Mike is Product Manager for the Google Shopping management solution Whoop! and Product Owner for the free Google Ads visualisation tool, Orbiter. He combines years of retail operations experience with a curious and analytical mindset. He has been published by PPC Hero and Search Engine Land and featured at events like SMX and Ecommerce Expo.


Ilenia Sarman
Ilenia Sarman

Head of Brand & Content Marketing

Stylight

Ilenia landed SEO and Content Marketing after 6 years in traditional & digital PR in one of the Big 4 Fashion capitals. Since the beginning of 2018 she is Head of Brand & Content Marketing at fashion & lifestyle search platform Stylight, after being for 3 years in charge of its PR & content activities in several regions. She used to look at SEO with skeptical eyes, until she realised that there's a wonderful world behind keywords, search intent and linkbuilding: her team counts over 15 international talents in charge of the content strategy and its promotion to Stylight's users in 16 markets worldwide. 

The SEMY nominated "Stylight Insights" project represents what she likes the most: data analysis and creativity.  


John-Henry Scherck
John-Henry Scherck

SEO + Content Strategy

Growth Plays

John-Henry Scherck is the owner of Growth Plays, a productized B2B content strategy service that builds no-code workflows for in house content teams to map the purchase journey to keywords and content. Growth Plays enables subject matter experts that deeply understand their customer and product to use organic search and long form content as a platform for thought leadership, product marketing, demand gen, and account creation. John-Henry originally got his start in the industry working for both Seer Interactive and Builtvisible, and later worked for WP Engine and DocSend before starting Growth Plays.


Dr. Martin Schirmbacher
Dr. Martin Schirmbacher

Specialist Lawyer for IT Law

HÄRTING Rechtsanwälte

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.

Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.


Samuel Schmitt
Samuel Schmitt

Founder

thruuu

Samuel started his blog about SEO and Digital Marketing in 2019. In less than two years, he got a lot of traction and visibility, and his articles have been praised by the community and shared by leading SEO companies such as MOZ, Ahref or SEMRush.

Besides being an avid blogger, Samuel launched thruuu, an SEO tool for SEO experts and copywriters. With this tool, Samuel aims to offer an easy way to analyse the SERP and gives insights to craft the perfect copy to rank first on Google.


Judith Schuh
Judith Schuh

Strategy Lead Performance Marketing

norisk Group

Judith Schuh ist Strategy Lead Performance Marketing bei der Münchner eCommerce Agentur norisk Group. Seit 2013 ist sie im SEA, Social Media Marketing und Performance Marketing zuhause, ihr Kundenportfolio reicht von Traditionshäusern aus dem Herzen Münchens über kleine und große Shopkunden aus ganz Deutschland bis zu internationalen Unternehmen, von B2C bis B2B. Judith liebt und lebt Automatisierung, Produktdatenflüsse und Prozesseffizienz durch den intelligenten Einsatz eigener Technologien sowie third-party Tools, um gemeinsam mit ihren Kunden zu skalieren und ein neues Level zu erreichen. Ihr Wissen und ihre Erfahrungen teilt Judith mit Leidenschaft als Speakerin auf der SMX München, dem SEACamp in Jena und Hannover sowie weiteren Events.



Robert Seeger
Robert Seeger

CO-Founder and President

FMX World

Robert Seeger - son of a Norwegian sweater - spreads homespun theses about innovation and sales. The studied art historian is considered a recognized expert on late Gothic Madonnas and postmodern marketing. For almost 20 years he has been advising, provoking and proselytizing companies, ministries and NPOs in all matters concerning innovative thinking and revolutionary marketing. Since the beginning, Robert has been committed body & soul and heart & brain to the Wings for Life World Run. As a social guy and motivator he uses all his power to make sure that soon people with spinal cord injuries will be able to walk again.


Izzi Smith
Izzi Smith

Senior eCommerce Manager

kurzgesagt

Izzi is the Senior eCommerce Manager at kurzgesagt, one of the largest science Youtube channels in the world, where she drives growth for their online shop and beautiful products. She was previously team lead of Product Marketing for Website UX platform, Ryte, and Senior SEO Manager for international car rental company Sixt. 
 
Izzi loves sharing her experiences at industry events, distilling complex topics for all to understand, and (hopefully) making people laugh with her cheesy jokes and memes. 


Martin Splitt
Martin Splitt

Developer Advocate, Webmaster Trends Analyst Team

Google

Martin is a developer advocate on the Webmaster Trends Analyst team at Google Switzerland. In this role, he helps developers and content creators to build great content on the web. He is involved with the web standards community as well as the global web and JavaScript developer community, working to keep the web open.



Marcus Tandler
Marcus Tandler

Gründer und Chief Evangelist

Ryte

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.


Byron Tassoni-Resch
Byron Tassoni-Resch

Co-Founder and Managing Director

WeDiscover

Byron is the Co-Founder and Managing Director of the Paid Search and Marketing Technology agency WeDiscover. Before launching the agency, Byron was most recently the Head of Search Engine Marketing at Deliveroo, where he developed automated tools and systems to create and manage over 1 million active campaigns. His focus is centred around understanding unique business challenges and using automation and performance marketing to help businesses grow.


Jenna Tiffany
Jenna Tiffany

Founder & Strategy Director

Let'sTalk Strategy

Jenna Tiffany, award winning marketer, has been recognised as one of the top 50 marketers to follow in the world. Jenna is the Founder & Strategy Director at Let'sTalk Strategy providing strategic consultancy services across the digital marketing mix. Jenna is a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience. Jenna has consulted with brands such as Shell, Hilton and World Duty Free to name a few on email marketing strategy.

Jenna is an elected member of the prestigious DMA UK Email Marketing Council, the Chair of the Research hub developing the latest email insights. Jenna is also a qualified teacher as well as a competent public speaker and publisher, speaking regularly at hundreds of marketing events. Jenna’s new book, Marketing Strategy: Overcome Common Pitfalls and Creative Effective Marketing will be published in May 2021. 

Website: https://letstalkstrategy.co.uk/
Book: https://www.koganpage.com/product/marketing-strategy-9781789667417


Marcus Tober
Marcus Tober

Head of Enterprise Solutions

SEMrush

Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.


Alex van de Pol
Alex van de Pol

Digital Marketing Evangelist

Adchieve

Alex van de Pol is a Digital Marketing Evangelist at Adchieve. Alex has been working in the field of digital marketing for 5 years now. As a campaign specialist, he previously supported hundreds of start-ups with their Ads campaigns on behalf of Google. Currently he advises clients in the retail and travel industry within Adchieve and guides large-scale, performance-driven campaigns. Alex is also a welcome guest and speaker at marketing conferences and webinars.


Purna Virji
Purna Virji

Content Solutions Consultant

LinkedIn

Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter. 



Christine Waldmann
Christine Waldmann

Inhaberin & Geschäftsführerin

growth360

Christine Waldmann ist Inhaberin & Geschäftsführerin der Growth360 GmbH – eine Performance Marketing Agentur mit 7 Mitarbeitern und Sitz vor den Toren Münchens. Christine bewegt sich seit 8 Jahren im Performance Marketing und hat sich vor allem auf SEA spezialisiert. Bevor sie sich selbständig machte, war Christine u.a. für Sixt und verschiedene erfolgreiche StartUps tätig

Die Growth360 unterstützt namhafte Unternehmen bei der digitalen Leadakquise und berät zu den Kanälen SEA, Social Performance & LinkedIN Ads.



Oliver Zenglein
Oliver Zenglein

CEO

THE BOUTIQUE AGENCY

Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.


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