Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.

Before joining Google Oliver advised some of the UK’s best loved brands, including Argos, BSkyB, HSBC and the John Lewis Partnership on their websites and digital marketing campaigns at boutique consultancy Logan Tod & Co. At Google Oliver works with product management and engineering on bringing the best of Google’s analytics products to customers and agencies across EMEA, specializing in web analytics as well as performance marketing campaign attribution and incrementality testing.

Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software the first internal tools were developed in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development LinkResearchTools today provides 21 tools with ever growing power and functionality adapted market requirements and Google changes. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a
risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links. In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals in idea finding and influencer analysis finding content & people that make an impact. Again Impactana provides unique metrics and technologies.

Brent Csutoras is an entrepreneur, social media strategist, speaker, futurist, and father. As Founder & CEO of Pixel Road Designs, a well respected marketing design firm, and as Chief Social Media Strategist & Managing Partner at Search Engine Journal, Brent has over 10 years experience in all aspects of Social Media Marketing, especially organic social promotion.

Marcela De Vivo is a search veteran who has been in the industry since 1999. Marcela draws on an deep expertise in both organic and paid search to help companies large and small increase their revenue from digital marketing. Her emphasis has been in creating integrated marketing strategies that include paid, organic, social, and PR to build authoritative domains that have strong visibility across a variety of channels.

Anna Denejnaja is Head of Data Analysis at Hermes NexTec, a full-service e-commerce provider for the fashion and lifestyle industries. Anna is responsible for business intelligence solutions and all digital analytics for Hermes NexTec and its clients. Prior to joining Hermes NexTec, Anna was a web analytics consultant at etracker, a solution provider for web analytics solution and services. She worked closely with clients from different industries to set up and improve their analytics. Anna helped develop and later took over the leadership of the “etracker Academy", a competence centre for web analytics, designed for the further professional education of web analysts. Anna is a DAA Certified Web Analyst ™ and hold the “Award of Achievement in Digital Analytics" from the University of British Columbia.

Eric Enge publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere. He is co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Duane Forrester has over 15 years’ experience in the search, social and digital marketing fields, and is also the author of How To Make Money With Your Blog and Turn Clicks Into Customers, published through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online and currently works with Bing where he helps with their Webmaster and Ecosystem programs. Prior to this, he ran the SEO program at MSN. He has been featured on NYTimes.com, Forbes.com, Enterprenuer.com, SearchEngineLand.com and served as a Board member with SEMPO (Search Engine Marketer Professionals Organization), where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Bastian Grimm is Director Organic Search at Peak Ace and a renowned expert for large-scale, international SEO – handling sites of almost any size in highly competitive industries. Having a background in software development and more than 15 years of experience in online marketing, Bastian still hugely enjoys all aspects of technical SEO. Peak Ace is an award-winning, Berlin-based full service performance marketing agency with a strong focus on “all things search” serving clients in more than 20 different languages.

Prior to running his own companies, he set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.

After his study in psychology and usability, Guido started work in e-commerce. Since 2004 he helped multiple Dutch and international brands establish and optimize their online customer dialogue. Working in IT as a psychologist gives a different and often fun & useful perspective on products and users that can be used to improve UX and business metrics. He is often invited to speak at international events about Persuasion and E-commerce and Magento and works at Euroflorist, one of Europes largest flower companies.

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de

Aaron has been in digital for a decade, starting when he was "given the keys to the car," managing Paid Search for DuPont as a college junior. He’s worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.

In addition to his duties in the digital media world, Aaron’s an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry’s top chef.

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.

I have a breadth of experience in digital marketing both agency-side and in-house and have worked across SEO and Content before I ultimately decided to specialize in PPC. I have about 2 and a half years of experience of working in PPC though I have only been focusing on it exclusively during my time at Ambergreen Internet Marketing over the past year. I am AdWords certified and possess cross-channel expertise, having run a range of Search, Display and Video campaigns as well as activity on non-Google networks such as Bing, Facebook and LinkedIn. I am most conversant with PPC in the education sector and have also worked across B2B, travel, retail, gaming and media. When I'm not trying to grow my client's accounts or hanging out on #ppcchat, I am most likely weightlifting, getting outside or spending time with my guinea pig.

Sha is concept and process development lead behind Link removal outreach tool, rmoov and says she never met a “natural” link she didn’t love. She lives and breathes Link penalties, link removal and remediation.

Spending time every day in the link removal trenches managing link removal work for clients and providing phone and email support for rmoov subscribers gives Sha a look at pretty much every spammy link building technique and link penalty issue you might imagine... and then some! Even though “unbuilding” links is a huge part of her everyday life, her fresh approach to penalties means finding ways to protect brands; preserve reputation; and earn links while getting sites back on the right side of Google's algorithms and Webspam Team.
Former newspaper editor and radio broadcaster, Sha has spoken at SMX West, State of Search, SMX East, SMX Sydney, Mozcon, ionSearch and the Link Removal Roadshow Sessions in Seattle, San Francisco and Philadelphia.

Head of SEO and Owned Media in GroupM Connect Denmark, Nikolaj Mogensen is working with some of the largest international brands to create organic visibility. Since 2008 Nikolaj Mogensen has been working with SEO and from the beginning he has been largely fascinated by the many facets of SEO. Using tools to visualize knowledge about markets has always been a cornerstone in his approach when showing and drawing SEO for decision makers. Since 2010 Nikolaj Mogensen has been a large part of the Danish SEO community with numerous blogposts, guides and keynotes in Denmark Read more about Nikolaj Mogensen at: http://nikolajmogensen.com

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.

Lisa Myers is the founder and CEO of Verve Search. She has been working in Marketing since 2001 and got “bit” by the “SEOl” bug in 2005, when she was tasked with setting up the Search department at a Integrated Marketing Agency. In 2009 she decided to start her own agency and Verve Search was born. 
Lisa is a prolific part of the SEO community worldwide and contributes regularly to publications on and offline as well as best practice guides and round tables. She is the founder of  Women in Search, SEO-Chicks.com and co-founder of StateofSearch.com. Lisa also speaks frequently at conferences in the search and general digital marketing industry worldwide and is often hired to train internal teams, agency and universities on SEO, Content Marketing and Social.

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo and more recently the Ad Technology space as VP and MD EMEA of Marin Software and CMO Karhoo Inc. Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA and recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry such as UK Search Awards, European Search Awards, US Search Awards, Performance Marketing Awards to name a few.

Michael Oertel has been a member of the Bing Ads team since 2012 in various functions. First in the area of training and quality management for EMEA and LATAM, he then supported the team in Dublin in October 2014 as Mid-Market Account Manager. Here he successfully managed the medium-sized customers for a year and changed to Munich in October 2015 as Strategic Account Manager to the team of Carsten Rauh. His clients include large agencies and well-known direct advertisers from the travel and retail verticals, where he can contribute his long-term search experience in the area of remarketing, audiences and shopping.

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.

Kerstin Reichert has been a Digital Marketer since 2009, with the last five years focusing heavily on SEO. She has gained tremendous knowledge and experience working in four different countries, inhouse as well as agency-side, consulting a wide range of clients from large brands to Startups, spanning across numerous industries. In addition, she has been teaching various digital marketing topics during seminars and workshops, and has gained recognition over the last four years, during her ongoing contribution to LinkedIn's e-learning platform video2brain. Currently, she is based in London, working as the SEO Manager at TSB Bank, where she is responsible for the strategic development of SEO, internal consulting and agency management.

Christian describes himself as a digital native with a pragmatic view on challenges. Having worked in both technical and business roles in the online sector, he loves to take a step back to concentrate on the bigger picture to find simple solutions for everyday advertising challenges. Additionally, as ex-Googler and passionate Outdoor Athlete, he has an aversion against common “touristic” paths that everybody takes and rather looks for different ways to do things.

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Location Cloud. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams.

Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now living in the heart of Manhattan, he continues to bask in the afterglow of the Cavs' historic NBA Championship.

This qualified art historian with a university degree learned the art of communication from scratch. As someone who has switched careers and who thinks laterally, this highly enthusiastic and creative person has worked for various well-known agencies, finally founding a successful start-up for himself.

For 15 years, Robert Seeger has been on a mission to advise and inspire businesses, both big and small, in all aspects of online marketing. His list of clients includes ministries, online betting companies, non-profit organisations, online businesses and that well-known drink that "gives you wings".

Presentations and performances that impress and entertain are a huge factor of success in all the jobs he takes on, and Robert hates nothing more than time lost to boring presentations and bland meetings.

You will find further information at: http://www.kommunikationskunst.at, his blog, his YouTube account and his SlideShare profile.

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji

As Head of Account Management at Productsup, Lena is responsible for supporting hundreds of clients across the globe and ensuring that they receive the best possible service from her expert solutions team. Having joined Productsup in 2014 with a passion for data and SaaS, Lena is what you would call a true “feed fighter”.

Dominic is one of Distilled's technical consultants, with a background in full stack web development, maths & economics. He's also the founder of teflSearch, a job site for teaching English abroad. Based in London, he makes things, breaks things and automates anything that's humanely possible. And he really loves Bruce Springteen. Like really.