Jono is a digital strategist, marketing technologist and full-stack developer with nearly two decades of experience in web development, SEO, analytics, brand and campaign strategy, lead gen and eCRM, CRO and more.

He’s worked with startups, agencies and international brands to fix websites, implement growth strategies, prepare for the future, and win markets.

Jono currently manages special projects at Yoast, and was previously principal consultant at respected SEO agency Distilled. Prior to that, he was global head of digital and head of insight at SEO platform Linkdex, and head of SEO at award-winning agency twentysix.

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.

Before joining Google Oliver advised some of the UK’s best loved brands, including Argos, BSkyB, HSBC and the John Lewis Partnership on their websites and digital marketing campaigns at boutique consultancy Logan Tod & Co. At Google Oliver works with product management and engineering on bringing the best of Google’s analytics products to customers and agencies across EMEA, specializing in web analytics as well as performance marketing campaign attribution and incrementality testing.

Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software the first internal tools were developed in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development LinkResearchTools today provides 21 tools with ever growing power and functionality adapted market requirements and Google changes. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a
risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links. In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals in idea finding and influencer analysis finding content & people that make an impact. Again Impactana provides unique metrics and technologies.

Brent Csutoras is an entrepreneur, social media strategist, speaker, futurist, and father. As Founder & CEO of Pixel Road Designs, a well respected marketing design firm, and as Chief Social Media Strategist & Managing Partner at Search Engine Journal, Brent has over 10 years experience in all aspects of Social Media Marketing, especially organic social promotion.

Marcela De Vivo is a search veteran who has been in the industry since 1999. Marcela draws on an deep expertise in both organic and paid search to help companies large and small increase their revenue from digital marketing. Her emphasis has been in creating integrated marketing strategies that include paid, organic, social, and PR to build authoritative domains that have strong visibility across a variety of channels.

Anna Denejnaja is an expert in the field of strategy development, introduction and implementation of digital analysis, including marketing and web analytics, as well as the topics of data integration and applications of data science methods for digital analytics. As an independent digital analytics & BI consultant, she advises companies in the ecommerce, retail, insurance, finance and media business.

Until the end of 2017, Anna was head of the Data Analysis division at Hermes Nextec GmbH, a company of the otto Group based in Hamburg. In this position she built up the Business Intelligence and brought it together with Web, Marketing and CRM Analytics to provide a holistic view on customers and web performance. 

Eric was named 2018 Search Personality of the Year at the Drum Search Awards (http://www.thedrumsearchawards.us/the-drum-search-awards-us/search-awards-us-2018), 2016 Search Marketer of the Year (Male) at the Landys (http://searchengineland.com/2016-landy-awards-winners-260063), and 2016 Search Personality of the Year at the US Search Awards (http://www.ussearchawards.com/2016-winners), and Stone Temple Consulting was also named Best Large SEO Agency of the Year at the 2016 US Search Awards, and Best Large Interactive Marketing Agency of the Year at the 2019 Internet Marketing Awards.

Eric has been speaking about digital marketing for more than a decade. He keynotes many conferences every year, including at Pubcon Las Vegas and at State of Search in Dallas. Eric is lead co-author of The Art of SEO (http://shop.oreilly.com/product/0636920032908.do), and also writes columns in sites such as Search Engine Land, and Moz.

Eric is General Manager of Digital Marketing at Perficient Digital, and was the Founder and CEO of Stone Temple Consulting (STC), a 70+ person digital marketing agency based in Massachusetts, and Perficient Digital offers content marketing, SEO, PPC, conversion optimization, and more services. Perficient Digital's clients include some of the world's largest e-tail sites and brands.

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Duane Forrester has over 15 years’ experience in the search, social and digital marketing fields, and is also the author of How To Make Money With Your Blog and Turn Clicks Into Customers, published through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online and currently works with Bing where he helps with their Webmaster and Ecosystem programs. Prior to this, he ran the SEO program at MSN. He has been featured on NYTimes.com, Forbes.com, Enterprenuer.com, SearchEngineLand.com and served as a Board member with SEMPO (Search Engine Marketer Professionals Organization), where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.

Tobias Fox is a passionate online marketer, speaker and presenter. His lecture style is energetic, impulsive and humorous. With his lectures, he always has the ambition to convey practical tips and valuable food for thought. He feels at home in the areas of SEO, Adwords, Google Analytics and Content Marketing. Tobias Fox is managing director of the Internet agency VERDURE media team GmbH and he's a welcome guest at colleges and universities as an assistant lecturer for online marketing. In his spare time Tobias interviews startups, founders and entrepreneurs for VENTURETV. In its private Blog tobias-fox.de he publishes videos and tips around the topic SEO.

Andrew Garberson is VP of Marketing Services at Bounteous one of the leading digital solution providers across North America. Andrew has led digital marketing efforts in a variety of settings, including agency, entrepreneurial and nonprofit environments, and has master's degrees in business administration and mass communications.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries. 

Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives. 

Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.

Timon Hartung has been active in online marketing and AdTech for over 10 years. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But his expertise in performance marketing is also strong, especially in the areas of Facebook marketing, direct traffic and its tracking possibilities.  Both on the corporate side as well as on the entrepreneur side as a StartUp founder, Timon was able to gain extensive experience. All this supports him in his current core business as a consultant for online marketing strategies, where he advises clients ind Germany and internationally.

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog

Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion Blog, editor-in-chief of the magazine suchradar, podcaster ("Search Camp" and "Alles auf Start"), shares knowledge (especially on www.omcampus.de) and appears as a speaker at many conferences.

Alexander Holl, born in 1964, is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

After his study in psychology and usability, Guido started work in e-commerce. Since 2004 he helped multiple Dutch and international brands establish and optimize their online customer dialogue. Working in IT as a psychologist gives a different and often fun & useful perspective on products and users that can be used to improve UX and business metrics. He is often invited to speak at international events about Persuasion and E-commerce and Magento and works at Euroflorist, one of Europes largest flower companies.

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.

Karl Kratz has been developing holistic online marketing strategies for his readers and clients since 1996. The entrepreneur founded and developed several companies and many successful medium-sized brands. In 2009 Karl Kratz retired from the operative business and has been looking after his online marketing readership even more intensively ever since.

He specializes in potential development and conversion optimization through the use of deconstructivist strategies.

Aaron has been in digital for a decade, starting when he was "given the keys to the car," managing Paid Search for DuPont as a college junior. He’s worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.

In addition to his duties in the digital media world, Aaron’s an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry’s top chef.

Russell is a marketing data guy - having consulted or worked with some of the worlds largest brands he now is building the future of marketing tech whilst continuing his passions to change the way data is used my organisations all over the globe. Having run in-house, agencies, consultancies and his own tech businesses Russell has experience from working with startups to global enterprises. Russell often is a keynote speaker at conferences on marketing data and welcomes to Q&A style format to break open the discussion.

I have a breadth of experience in digital marketing both agency-side and in-house and have worked across SEO and Content before I ultimately decided to specialize in PPC. I have about 2 and a half years of experience of working in PPC though I have only been focusing on it exclusively during my time at Ambergreen Internet Marketing over the past year. I am AdWords certified and possess cross-channel expertise, having run a range of Search, Display and Video campaigns as well as activity on non-Google networks such as Bing, Facebook and LinkedIn. I am most conversant with PPC in the education sector and have also worked across B2B, travel, retail, gaming and media. When I'm not trying to grow my client's accounts or hanging out on #ppcchat, I am most likely weightlifting, getting outside or spending time with my guinea pig.

Sha is concept and process development lead behind Link removal outreach tool, rmoov and says she never met a “natural” link she didn’t love. She lives and breathes Link penalties, link removal and remediation.

Spending time every day in the link removal trenches managing link removal work for clients and providing phone and email support for rmoov subscribers gives Sha a look at pretty much every spammy link building technique and link penalty issue you might imagine... and then some! Even though “unbuilding” links is a huge part of her everyday life, her fresh approach to penalties means finding ways to protect brands; preserve reputation; and earn links while getting sites back on the right side of Google's algorithms and Webspam Team.
Former newspaper editor and radio broadcaster, Sha has spoken at SMX West, State of Search, SMX East, SMX Sydney, Mozcon, ionSearch and the Link Removal Roadshow Sessions in Seattle, San Francisco and Philadelphia.

Head of SEO and Owned Media in GroupM Connect Denmark, Nikolaj Mogensen is working with some of the largest international brands to create organic visibility. Since 2008 Nikolaj Mogensen has been working with SEO and from the beginning he has been largely fascinated by the many facets of SEO. Using tools to visualize knowledge about markets has always been a cornerstone in his approach when showing and drawing SEO for decision makers. Since 2010 Nikolaj Mogensen has been a large part of the Danish SEO community with numerous blogposts, guides and keynotes in Denmark Read more about Nikolaj Mogensen at: http://nikolajmogensen.com

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.

Lisa Myers is the founder and CEO of Verve Search. She has been working in Marketing since 2001 and got “bit” by the “SEOl” bug in 2005, when she was tasked with setting up the Search department at a Integrated Marketing Agency. In 2009 she decided to start her own agency and Verve Search was born. 
Lisa is a prolific part of the SEO community worldwide and contributes regularly to publications on and offline as well as best practice guides and round tables. She is the founder of  Women in Search, SEO-Chicks.com and co-founder of StateofSearch.com. Lisa also speaks frequently at conferences in the search and general digital marketing industry worldwide and is often hired to train internal teams, agency and universities on SEO, Content Marketing and Social.

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo and more recently the Ad Technology space as VP and MD EMEA of Marin Software and CMO Karhoo Inc. Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA and recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry such as UK Search Awards, European Search Awards, US Search Awards, Performance Marketing Awards to name a few.

Michael Oertel has been a member of the Bing Ads team since 2012 in various functions. First in the area of training and quality management for EMEA and LATAM, he then supported the team in Dublin in October 2014 as Mid-Market Account Manager. Here he successfully managed the medium-sized customers for a year and changed to Munich in October 2015 as Strategic Account Manager to the team of Carsten Rauh. His clients include large agencies and well-known direct advertisers from the travel and retail verticals, where he can contribute his long-term search experience in the area of remarketing, audiences and shopping.

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.

Kerstin Reichert has been a Digital Marketer since 2009, with the last five years focusing heavily on SEO. She has gained tremendous knowledge and experience working in four different countries, inhouse as well as agency-side, consulting a wide range of clients from large brands to Startups, spanning across numerous industries. In addition, she has been teaching various digital marketing topics during seminars and workshops, and has gained recognition over the last four years, during her ongoing contribution to LinkedIn's e-learning platform video2brain. Currently, she is based in London, working as the SEO Manager at TSB Bank, where she is responsible for the strategic development of SEO, internal consulting and agency management.

Christian describes himself as a digital native with a pragmatic view on challenges. Having worked in both technical and business roles in the online sector, he loves to take a step back to concentrate on the bigger picture to find simple solutions for everyday advertising challenges. Additionally, as ex-Googler and passionate Outdoor Athlete, he has an aversion against common “touristic” paths that everybody takes and rather looks for different ways to do things.

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Location Cloud. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams.

Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now living in the heart of Manhattan, he continues to bask in the afterglow of the Cavs' historic NBA Championship.

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Schirmbacher advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Schirmbacher and his team focus on contract drafting and negotiations as well as data protection.

Schirmbacher is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Schirmbacher has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.

This qualified art historian with a university degree learned the art of communication from scratch. As someone who has switched careers and who thinks laterally, this highly enthusiastic and creative person has worked for various well-known agencies, finally founding a successful start-up for himself.

For 15 years, Robert Seeger has been on a mission to advise and inspire businesses, both big and small, in all aspects of online marketing. His list of clients includes ministries, online betting companies, non-profit organisations, online businesses and that well-known drink that "gives you wings".

Presentations and performances that impress and entertain are a huge factor of success in all the jobs he takes on, and Robert hates nothing more than time lost to boring presentations and bland meetings.

You will find further information at: http://www.kommunikationskunst.at, his blog, his YouTube account and his SlideShare profile.

Sebastian Stryj is Director Performance Marketing at SEM Boutique. There he puts his heart and soul into the satisfaction of customers and the team. Prior to that, Sebastian was SEA Senior Manager at the Marc O'Polo apparel brand and managed its SEA activities for all seven countries. For three years Sebastian was responsible for Google AdWords at  windeln.de, where he started in 2012 as Online Marketing Manager and left the company in 2015 as Head of PPC. Sebastian and his team blog on sem-boutique.de/magazin.

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter. 

As Head of Account Management at Productsup, Lena is responsible for supporting hundreds of clients across the globe and ensuring that they receive the best possible service from her expert solutions team. Having joined Productsup in 2014 with a passion for data and SaaS, Lena is what you would call a true “feed fighter”.

Dominic is one of Distilled's technical consultants, with a background in full stack web development, maths & economics. He's also the founder of teflSearch, a job site for teaching English abroad. Based in London, he makes things, breaks things and automates anything that's humanely possible. And he really loves Bruce Springteen. Like really.

Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.