Booth Number
18-20
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.
Booth Number
11
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Booth Number
9
Adference provides best-performing optimization for Amazon PPC and Google AdWords. Adference’s innovative PPC solution empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. We make the most of your campaigns on Amazon and in Google AdWords by using scientifically developed machine learning algorithms to bring a complex set of factors together in an ideal campaign setup. Your gain: More performance and less manual effort in optimizing your campaigns.
We enable leading international e-commerce companies to drive performance in product advertising and paid search globally in more than 20 languages. Our semantic technology automatically creates and optimises millions of tailor-made ads, helping our partners make advertising more profitable. Our tools brought in over 1 billion euro in revenue for our clients in 2015.
Dresscoded.com is an online service that provides the newest designer dress, dirndl an accessory rentals. Visit our site or come to our showroom in Munich and rent dresses for a 4 or 8- day period for 15% of the retail price. Dry Cleaning is included.
Rent designer dresses for every occasion: Hire Dresses for wedding guests, prom dresses or evening gowns. Visit our site or make an appointment in our showroom in munch. Our stylists are happy to assist you in your selection.
eology is an online marketing agency specialized in search engine marketing. With its core competencies Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach, the team of experts supports customers in making their websites or online shops more visible on the web.
Founded in 2010, the team has now grown to over 90 experts. eology holds the BVDW SEO quality certificate in all three categories (Strategy, OnPage, OffPage) as well as the BVDW SEA quality certificate. eology is Kununu Top Company, Kununu Open Company and among the TOP 500 focus growth champions and among the TOP 20 media, marketing and PR agencies of medium-sized businesses in the Focus Business Ranking and winner of the German Agency Award 2019, 2020 and 2021
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in the International Trade category, Majestic won the highest honour a British company could achieve in 2017. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
STAT Search Analytics, a product by Moz, is the ultimate SERP tracking and analytics platform for tackling large-scale SEO. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, you can track and monitor your search performance with accuracy and ease. Quick access to daily, granular SERP data lets you experiment, pivot, and grow — and always meet your most challenging KPIs. To strike more of those elusive SEO “Eureka!” moments, head on over to getSTAT.com.
Founded in 2008, the Online Solutions Group GmbH (OSG) is an innovative online marketing agency located in Munich. Its services include SEO, SEA, social advertising, display marketing, as well as other performance-based online marketing solutions.
Since 2012, the OSG has been developing its own “Performance Suite”, an all-in-one online marketing tool based on artificial intelligence. With it, a wide range of online marketing data is gathered and prepared which automates countless processes so that firms themselves can implement SEO and other online marketing practices. Hence, the OSG is one of the first agencies in Germany that digitalized its business model. The goal is to make online marketing easier, faster, and more efficient.
For more information, please visit www.onlinesolutionsgroup.de/ andwww.performance-suite.io/
With its flagship product Refined Ads, the company which was founded in February 2007 and is based in Munich offers leading-edge technology bringing global transparency to Online Marketing. With interfaces for SEA (Google AdWords, Microsoft adCenter, Yandex and Baidu), Affiliate Marketing (affilinet, Zanox and TradeDoubler), Facebook Ads, Retargeting (CRITEO), SEO, different display ad servers (ADITION, Flashtalking, mediaplex and adspirit), RTA (Active Agent, DataXu and metrigo) as well as web analysis systems the application is suited to the workflow and needs of medium- to large direct advertisers as well as agencies. It enables Cross-Channel-Tracking of the Customer Journey showing the Cross Channel Success (CC ROI and CC CPO). The integrated TV tracking with automated spot recognition enables you to optimise TV spots in terms of the online effect.
Wie andere Profifußballer werden wollen, so wollte Julian Dziki im Online Marketing arbeiten. Im Keller seines Elternhauses begann er vor acht Jahren mit SEO und Webseitenerstellung. Heute verbessert die Seokratie GmbH Webseiten für den User und bringt ihre Kunden durch echtes Marketing statt durch Tricksereien nach oben.
Mittlerweile hat sich die frühere SEO Agentur zu einer Inbound Marketing Agentur weiterentwickelt. Neben SEO bietet sie mit ihren derzeit 22 Mitarbeiter auch Usability, Content Marketing, Social Media-Marketing, E-Mail-Marketing und SEA an.
Damit gehört die Agentur zur Speerspitze der neuen Inbound Marketing Bewegung. Mit ihrem bekannten Branchenblog und auf Konferenzen teilen die Mitarbeiter von Seokratie ihr Fachwissen nicht nur mit ihren Kunden aus dem E-Commerce-Bereich, sondern mit der ganzen Branche
As one of the leading companies in digital business, Trakken offers a full-service approach. The spectrum of services ranges from the selection of the appropriate digital analysis tools to carrying out actual digital analysis. The objective is to establish a digital analytics culture within clients’ corporations. As a certified partner of various digital analytics tools, Trakken possesses excellent know-how and direct contacts.
In the area of conversion optimization, Trakken carries out testing with a pragmatic and success-oriented approach for client websites. In-depth knowledge of the entire world of online marketing as well as strong technical expertise are absolute perquisites for professional consultation. Trakken consultants apply their extensive digital analytics knowledge to their work in conversion optimization, achieving great success for their clients.
Trakken has acquired extensive experience throughout its years of carrying out numerous successful projects for renowned companies. Trakken independently analyzes and optimizes your company – all recommended actions are data driven.
Booth Number
5
Yext (NYSE: YEXT) helps organizations answer every question about their business. Yext's Answers Platform collects and organizes content into a Knowledge Graph, then leverages a complementary set of products — including Listings, Pages, Reviews, and Search — to deliver relevant, actionable answers wherever customers, employees, and partners look for information. For over 15 years, thousands of companies worldwide have trusted Yext to create seamless content-driven experiences at scale across search engines, websites, mobile apps, and hundreds of other digital touchpoints. Learn more at yext.com.
Booth Number
6
Clicks Online Business is a performance marketing agency based in Berlin, Dresden and Munich. 50 employees are working on national and international online projects of companies from various industries. In SEO Clicks improves rankings of online stores and web portals through technical optimization and innovative content marketing. Clicksincreases the ROI for B2B and B2C companies by using targeted SEA campaigns. In addition to AdWords Clicks is a professional account manager for Bing Ads and Facebook Ads. Clicks Online Business offers comprehensive e-commerceservices: Online store development for Magento, Shopware and other systems, interface programming (Amazon, eBay,…) conversion rate optimization and Amazon SEO. Furthermore Clicks Online Business is Google Partner, Shopware certifiedand has been awarded as one of only six agencies throughout Germany with the SEO quality certificate of the BVDW.
Booth Number
1
LinkResearchTools (LRT) is the most advanced link intelligence software that combines data from 24 link data sources and up to 97 metrics in a consistent, reliable way.
Unlike other ad-hoc SEO tools, LRT provides data that users can trust due to just-in-time recrawling, link redirect traces and industry-leading custom technologies and metrics like LRT Power*Trust™, Link Detox Risk®, Link Velocity Trends™, Link Detox Genesis®, Link Redirect Trace™, TitleRank™. These unique SEO metrics extend data aggregated from Google, Bing, Moz, SEMRush, MajesticSEO, Ahrefs, Sistrix and many more.
LinkResearchTools provides industry leading tools for link audits, SEO competitive research, link prospecting, link building, on page audits, link building and outreach. LinkResearchTools supports all countries and languages. Free SEO training and a certification programm qualify key users as Certified LRT Professionals and Certified to provide top-notch service to their clients.
Booth Number
4
Munich based One Advertising GmbH is a specialized agency for search engine optimization and online marketing. Over 70 employees develop and coordinate performance orientated solutions for digital sales support. One Advertising uses highly innovative campaign and analysis tools to provide transparency and measurability for online marketing and sales support. We secure the highest possible ROI for our customers through year-long experience with SEO and SEM strategies in various industries. Thanks to its interdisciplinary competencies in various industries, One Advertising provides full service offerings ranging from conceptual online marketing planning through to technical SEO conditioning. One Advertising was founded in 2006 by its present board-members Christian Paavo Spieker and Andreas Kelnberger. Both are pioneers in the search engine marketing industry and have been actively involved in the SEO business since 1999. As a result, One Advertising GmbH has become one of the leading SEO and SEM agencies in Germany today. The ambitiously growing agency provides integrated service and consulting offerings largely to medium to large sized companies in trade, services and consumer goods industries.
Booth Number
17
Founded in August 2012, OnPage.org has been representing professional quality management of websites ever since. The web-based tool focuses on the technical optimization for search engines: the custom-built software, browses websites for sources of nonconformances and optimization potentials. In a short space of time, the results are presented in a visually appealing and well-structured style. Particularly, businesses operating a great number of web projects, agencies and E-Commerce companies are saving a great deal of time and money when increasing their visibility in search engines with the help of OnPage.org. Renowned companies such as Disney, Zalando, ImmobilienScout24, Telekom, Jochen Schweizer, Condé Nast as well as Sixt trust in the technology and the innovative strength of OnPage.org.
Booth Number
16
Founded in 2007, Peak Ace AG is an international performance marketing agency based in Berlin. With over 100 employees, our campaigns are implemented at a native speaker level in more than 20 languages.
Our technology-driven approach enables us to offer our clients flexible, data-driven solutions for all relevant performance marketing channels – all from one source. This way, we help our customers cut back significantly on marketing costs – or in other words – become much more profitable and efficient.
In 2018 we were again awarded for our work by the European Search Awards for the best SEO campaign. At the 2018 Drum Search Awards, we not only won in the "Best Use of Data" category but we were also honoured with the "Grand Prix" for our data-driven SEO campaign.
Our core business is performance advertising which includes PPC campaigns in Google, Bing, and Yandex as well as product data marketing and mobile and social advertising. We specialise in conversion rate optimisation through which we offer comprehensive audits, A/B testing, UX testing as well as landing page design and development. In the organic search department, we focus on SEO strategy and consulting, website audits and link risk management. Our performance content marketing team creates interactive campaigns, from strategy development to content creation to outreach and seeding.
Booth Number
15
SEMrush is a leading digital marketing toolkit for SEO, PPC and content marketing professionals worldwide. With over 25 tools within the software, search data for 140 countries and seamless integration with Google services, SEMrush provides solutions for in-house marketing teams and agencies working with clients in any industry.
In its niche and pricing segment, SEMrush is an absolute leader in the number of tools available per one account and the richness of data. By ensuring the easy workflow between the marketing teams members, SEMrush helps them become front-runners in their industries.
Booth Number
2
Smarketer has been supporting companies with professional consulting and development of performance marketing strategies with Google Ads and Microsoft Bing Advertising since 2011. With optimized and cost-efficient search engine marketing campaigns, Smarketer helps its clients increase sales, reach new target groups and reach new audiences and achieve increased reach. With over 200 employees in three locations in Germany and Poland and more than 900 international clients from various industries, Smarketer is the largest Google Ads agency in Europe. More information can be here.
Booth Number
7
With nearly 50 consultants, konversionsKRAFT (Web Arts AG) is the largest and leading provider for conversion optimization services in Germany, Austria and Switzerland. Web Arts is also one of the largest conversion optimization agencies in the world. Since 1996, Web Arts has helped national and international Top 100 businesses to achieve extraordinary ROI through optimization of their digital experiences.
Booth Number
3
The Marketing Automation sector has grown tremendously over the last 4 years. The purpose of this new tool in the area of digital communication is not only to reconcile marketing and sales department, but also to provide final customers with targeted and relevant content.
Working together with agencies, Webmecanik is a French software editor dedicated to empower its partners. Agencies focus on their clients' communication strategy and are now able to show and report measurable results on digital campaign.
Webmecanik has recently raised funds to develop its activity in Germany, and plans to hire a local team to develop further partnerships in German-speaking countries.
Booth Number
8
Smarter Ecommerce (smec) is a SaaS+ company committed to delivering propulsive, best-in-class software solutions custom-tailored to Google Ads. Our approach is to leverage the balance of machine and human brainpower in order to maximize KPI-driven results while minimizing tedious and iterative taskwork. With more than 11 years of Google Ads (AdWords) experience and a core competence in software development, we have become leaders in PPC automation and winners of leading industry awards. We demonstrate that, with the right toolset, Google Shopping and Google text ads form a powerful amplifier to help ecommerce players succeed, sell more, and penetrate new markets. Thanks to a deft blend of automation and attentive human support, our clients achieve better results with less effort, enabling them to focus on strategic decision-making.
website boosting is the bi-monthly magazine published by Mario Fischer as publisher and editor-in-chief. Since the publication of his book of the same name, it has topped Amazon's bestseller list for the category "Web and Internet" to this day. Well over 20,000 copies have been sold since then, and translations have appeared in India and Spain. An unprecedented success story that shows that the content, style and compilation of topics have struck a chord with an entire industry. The magazine "Website Boosting" builds on this success and keeps the topics up to date.
Internet World ist die führende Informationsplattform für Internet-Professionals im deutschsprachigen Raum und begleitet die Branche seit nunmehr zwei Jahrzehnten. Das thematische Spektrum umfasst Konzepte und Strategien für E-Commerce und Onlinemarketing sowie die technischen Lösungen, die in diesen Bereichen zum Einsatz kommen. Internet World ist strictly B2B – von Professionals für Professionals. Zur Marke gehören die zweiwöchentlich erscheinende Fachzeitschrift INTERNET WORLD BUSINESS, das aktuelle Online-Portal internetworld.de mit täglichen Newslettern, kuratierte, wöchentliche Themen-Newsletter und die E-Commerce-Messe Internet World in München.
Das e-commerce Magazin beschäftigt sich mit allen Aspekten von elektronischen Handelsprozessen einschliesslich deren Anbindung an interne oder externe IT-Infrastrukturen. Dazu zählen z.B. Shopsysteme, E-Procurement, E-Payment, E-Marketing, Kundenbeziehungsmanagement, Auktionssysteme, Warenverfolgung, RFID, Logistiksysteme usw. sowie die dazugehörige Infrastruktur (z.B. Transaktions-, Kassen-, Storagesysteme) und die notwendigen Kommunikations- und Integrationstechniken wie EAI, Mobile Commerce, Webservices, Security etc. Hierbei zeigt das e-commerce magazin praxisbezogene Lösungen, die v.a. den betriebswirtschaftlichen Aspekt und den Nutzen der technischen Anwendung darstellen.
The magazine suchradar is published by the search engine marketing agency Bloofusion and comes out six times a year as a free PDF edition and a paid print edition. Each issue of the magazine provides information on current business-relevant topics, as well as news and innovations relating to search engine marketing and optimization.
ONEtoONE is the trade journal for new marketing management. It helps marketing decision-makers and CDOs make the right choices for projects, service providers and technologies. Those responsible for digital transformation and the integration of all communication channels in the company get an overview of new marketing technologies, services and interactive and dialog projects.
The eStrategy magazine is a free quarterly web magazine that highlights interesting topics related to e-commerce, online marketing, web development and mobile. The eStrategy belongs in the meantime to the obligation reading of many Shop and Website operators, agencies, management consultations, (on-line) Marketers and IT responsible persons.
The eStrategy magazine can be downloaded free of charge at www.estrategy-magazin.de.
Die eMBIS Akademie für Online Marketing bietet seit über 15 Jahren Seminare zu mittlerweile mehr als 20 Themen im Online Marketing an – das sind rund 800 zufriedene Teilnehmer pro Jahr. eMBIS ist im Bereich Online Marketing eines der führenden Weiterbildungsinstitute in Deutschland. Unser Angebot richtet sich an Marketing-Verantwortliche, Mitarbeiter aus Öffentlichkeitsarbeit, PR, Werbung und Vertrieb, Online Marketing Manager, Website- und E-Commerce-Manager sowie Geschäftsführer, Entscheider, Projektleiter und Agenturen – vom Einsteiger bis zum Fortgeschrittenen.
Webseite: www.embis.de
Blog: www.blog.embis.de
Das Newsportal NetzNews.org aus Berlin berichtet seit mehr als 11 Jahren über Startups, B2B sowie spannende Onlineprojekte und -services. In der Rubrik Events informiert NetzNews als Medienpartner über Events aus den Bereichen Online Marketing, Content Marketing, Affiliate, SEO, Startup-Events u.v.m. Dabei richtet sich NetzNews an eine Leserschaft, die zwischen Mainstream und Fachblogs eine unabhängige und alternative Berichterstattung schätzt.
unternehmer.de ist das Wissensportal für Selbständige, Freiberufler, Existenzgründer sowie KMU. Ausgewiesene Experten publizieren auf www.unternehmer.de fundierte Ratgeber-Artikel. Abgerundet wird das Angebot durch praxisnahe Checklisten, Infografiken und Interviews, die man auch per Newsletter und RSS-Feed abonnieren kann. In unserem Video-Bereich „unternehmer TV“ finden Sie informative Anleitungen und interessante Videos zu Themen wie Social Media, Steuern oder Marketing. Monatlich erhalten über 232.000 Abonnenten unser Fachmagazin unternehmer WISSEN, das sich in jeder Ausgabe einem Schwerpunktthema widmet. Alle Magazine stehen auch im Online-Archiv unter www.unternehmer.de/magazin kostenlos zum Download bereit.
shopanbieter.de gilt als Zentralorgan für den deutschen Onlinehandel und bietet regelmäßige Informationen und Hintergrundartikel für den Onlinehandel. Neben dem größten deutschsprachigen Anbieterverzeichnis
ist shopanbieter.de insbesondere für seine meinungsbildenden Fachartikel und praxisnahen Whitepaper bekannt. Diese Publikationen gelten in der Branche als Leitmedium.
Die Autoren sind seit jeweils über 15 Jahren operativ im E-Commerce tätig und beraten oder begleiten vor allem mittelständische Unternehmen im E-Commerce. Darüber hinaus stellen sie ihre nachgewiesene Praxis-Expertise in mittlerweile vier Büchern und einer Vielzahl an Leitfäden, Whitepaper, Artikeln für Fachpublikationen sowie Vorträgen und Workshop-Seminaren zur Verfügung.
Das Onlinemagazin Junge Gründer beschäftigt sich seit 2011 mit den Themen erfolgreiche Unternehmensgründung und -führung.
Das online Business-Magazin foerderland.de bietet Euch dank kostenlosen Ratgebern zur Unternehmensführung und digitalen Transformation das Wissen für Eure Karriere. Wir fördern den Austausch von jungen Unternehmen in unserem Forum. Weitere Services sind ein tägliches Englisch-Vokabeltraining und zeitgemäße Lernformate für die Digitalisierung des Mittelstands in der Business-Akademie.
Onlinemarketing-Praxis ist eine Experten-Initiative für erfolgreiches Marketing im Internet. Alle Informationen sind auch für Anfänger verständlich aufbereitet und bieten selbst Kennern noch viel Mehrwert. Das Wissensportal beinhaltet praxisorientierte Fachtexte, Fallbeispiele, Gratis-Downloads und ein umfassendes Glossar. Die umfangreichen Inhalte werden fortlaufend mit neuen Inhalten erweitert und aktualisiert und stehen jedem Interessierten kostenlos zur Verfügung.
Einmal im Jahr prämiert die Initiative Mittelstand besonders innovative Produkte und Lösungen für den Mittelstand mit dem renommierten INNOVATIONSPREIS-IT. Kostenfrei bewerben können sich Unternehmen jeder Größe. Was zählt ist der Innovationsgehalt sowie der Nutzen und die Mittelstandseignung der eingereichten Lösung. Ausgezeichnet werden jeweils die besten Innovationen in verschiedenen Kategorien – von Apps über E-Commerce und IT-Security bis hin zu Wissensmanagement. Alle Einreichungen werden von einer unabhängigen Jury bestehend aus hochkarätigen Professoren, ITBranchenexperten, Wissenschaftlern und Fachjournalisten bewertet – für maximale Objektivität. www.innovationspreis-it.de
StartingUp ist das Print- und Online-Magazin für Gründer und Entrepreneure in Deutschland –seit mittlerweile dreizehn Jahren. Viele Selbstständige und Freiberufler, Firmengründer und Jungunternehmer setzen auf den Rat von StartingUp.
The service provider directory marketing-BÖRSE is the largest German-language special directory for marketing. Around 20,000 providers from outdoor advertising to social media to target group analysis are represented.
Details such as press releases, specialist articles, association memberships and awards are displayed for each company. Project announcements and job offers are also online. In addition to companies, freelancers can also publish content.
iBusiness ist Ihr Zukunftsforscher für interaktives Business: Hier erfahren Sie nicht nur, was die Interaktiv-Branche heute bewegt. iBusiness analysiert auch, welchen Einfluss aktuelle Ereignisse und
langfristige Trends auf die digitale Wirtschaft und Medienzukunft haben.
Digital Business Magazine is the leading trade magazine dealing exclusively with solutions based on Lotus Notes, WebSphere, Tivoli, DB2, Rational, the interaction with software products of other manufacturers and IBM hardware. Special solutions based on IBM software ensure a better and secure flow of information within the company. Internet and intranet applications can be seamlessly integrated into the IT infrastructure with IBM software. IBM server systems, whether System i, System p, System x or Total storage, provide the optimal basis for all solutions.
onlinemarktplatz.de ist das Portal zum Thema E-Commerce: Täglich aktuelle News, Tipps und Tricks, Tools und viele gute Links zum Thema e-commerce.
projektwerk.com ist eine zentrale Anlaufstelle für Projektarbeit. Das 1999 gegründete Hamburger Unternehmen zählt zu den führenden Online-Projektbörsen im deutschsprachigen Raum: Über 115.000 registrierte Mitglieder vertrauen auf die langjährige Kompetenz am Markt. projektwerk vernetzt Freelancer
und Unternehmen unterschiedlicher Berufsfelder zur erfolgreichen Zusammenarbeit in Projekten.