Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog about everything related to Google Analytics and Google Tag Manager development at www.simoahava.com. As an experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

Zineb is a Program Manager at Google, based in Zurich, Switzerland. Since joining Google in 2013 as a Webmaster Trends Analyst, she has worked with many teams in Search, such as the Search Console team, Search Quality, Voice Search, and Conversational Search. She’s been with the Google Assistant team since 2015 and helped launch the first version of the Google Assistant in 2016.

Prior to joining Google, Zineb studied International Affairs and Political Communications in Paris, but soon discovered a passion for the web, and decided to work as a web consultant for big automotive companies in France. During her free time, she enjoys spending time with her family in Zurich and traveling around Europe.

After launching Distilled's R&D team, Tom now runs the product team at SearchPilot (formerly DistilledODN), an SEO split-testing platform that is helping bring about a new era of data-driven SEO. Tom has over 20 years experience building websites, and does a lot of research around technology trends and the future of search. He works with the Distilled & SearchPilot teams to try and forecast the impact those trends will have on SEO and Digital Marketing.

Marcus Ash has over 15 years of experience designing and leading the creation of software experiences for consumer devices. He is currently the Group Program Manager for Cortana in the PC, Phone and Tablet Group at Microsoft. He leads the functional design and product definition through collaboration with various software, service and research teams across Microsoft to bring Cortana to life by combining major advances in a variety of areas including natural language, machine learning and artificial intelligence. Additionally Marcus has been a frequent public speaker, introducing Cortana to the press, marketers , and customers. Marcus holds a Masters in Electrical and Electronics Engineering from Stanford and a Bachelor of Science in Electrical and Electronics Engineering from the University of Michigan. He is an NSF fellowship winner and a member of the National Society of Black Engineers.

Behshad joined Google in 2006, and has been working on various Search efforts during this time, including Google Alerts, SafeSearch, and improving the freshness of search results. Most recently, Behshad leads a team facing one of the company’s most challenging computer science projects: to help make interactions with Google easier by using natural voice conversations that understand you and your context. Prior to Google, Behshad completed his PhD studies in Bioinformatics in Ecole Polytechnique, France. He was then a post-doc researcher in Max Plank Institute for Molecular Genetics, focusing on algorithmic comparative genomics

Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu.

During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. He has been a speaker at several international events.

Currently he is responsible for international visibility campaigns for a broad range of clients. He helps clients with developing sustainable SEO and link building strategies, solving algorithmic Panda & Penguin devaluations, manual penalties and support introduction in foreign markets. Technical experience with websites with more than 50 million pages, optimized domains for Baidu & Yandex and have realised internationalised & scalable link building campaigns. Projects have taken place in all kinds of niches, with a focus on E-commerce, travel, gambling and finance.

Jan-Willem is a speaker at several (inter)national events like Race Expo Moscow, SiGMA Malta, SMX Munich, Performance Marketing Insights Berlin, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursdays.

Jan Borgwardt is a very skilled digital Marketeer with more than a decade of experience. As strategic Consultant he helped enterprise agency clients like Microsoft, IKEA or Marriott Hotels to find the best synergy effects across digital channels like Search and Social. Today at Adobe Jan is Manager for the Adobe Media Optimizer in Germany and responsible for a wide range of AMO customers to reach their goals successfully in Search, Social and Realtime Advertizing.

Craig joined Distilled in 2011 as an SEO analyst. Since joining, he has consulted with a range of clients, from start-ups to some of the biggest brands in the world. Specialist areas include technical SEO and analytics. After progressing to senior consultant, Craig took on the role of VP London in January 2015 where he manages consulting, paid search, PR and sales.

Craig regularly writes on the Distilled and Moz blog and sporadically shares things of interest on Twitter and Google Plus.

Having studied International Marketing Management in both Paris and the Netherlands, and worked in London, in 2012 Martijn headed to Munich where he undertook a traineeship at fashion platform Stylight. Starting in SEO, he soon realised the opportunities and underlying synergy between SEO, Content Marketing and traditional PR. Martijn was a speaker at last years SMX Munich, sharing his experience to the ‘Blockbuster Content - Only Learn from the Best’ session. Since August 2014 Martijn has been head of Stylight’s international PR & Content Marketing team. Stylight is Europe’s leading fashion aggregator operating at a global level. Available in 15 countries all around the globe, its headquarters are in Munich, with two office branches in London, United Kingdom, and New York, USA.

Karsten has been breathing web analytics since 2000. For the first seven years, he worked in various sales and management roles for vendors Nedstat, WebSideStory and Instadia. He joined leading creative agency, Neue Digitale, as Director of Analytics in 2007.

From 2010 to April 2014 Karsten worked as a web analytics consultant for companies such as KabelDeutschland, 1&1, Hotel.de, Unitymedia and Panasonic. He prepared workshops, conducted onsite training, managed process optimisation, developed KPI strategies and setup of customised reports among many other tasks and project scopes. Karsten is a frequent speaker at conferences and congresses as well as being an author and moderator. In April 2014 Karsten joined DER Touristik Online (DTO), Germany’s second largest travel company, as Head of Digital Analytics. Since 2017 he is heading up the office of iCompetence in Frankfurt.

Tor Crockatt is EMEA Product Marketing Director for Bing Ads, the paid search platform for the Yahoo Bing Network. She has been in Search for 14 years - 8 of these spent at Microsoft working on Bing Ads (formerly adCenter) in multiple roles, including managing the Bing Ads Marketplace, launching Editorial Operations in Europe, and leading the Global Search Advertising Policy. Tor started her career in Search at eSpotting (later MIVA) back in the early days of SEM as one of their first Editors, and later built the international Ad Optimisation teams. Since 2003, Tor has been a regular speaker on the International circuit at SMX, SES, Webmasterworld and the International Search Summit, specialising in keyword research, user intent and ad relevancy. She holds a BA from Kings College in French and German.

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.

Tobias Fox doesn't do storytelling, he does storydoing. As soon as SEO, Google Ads, Analytics or content marketing is on the agenda, Tobi rolls up his sleeves: because he's all about getting down to business. Whether as an experienced consultant and coach at the Stuttgarter Digitalagentur VERDURE or as a lecturer for digital marketing at colleges and universities - Tobi is a self-made man who infects everyone around him with his spirit of optimism. So even a talk with Tobi feels more like a workshop, because his style is practical, interactive and energetic. And at various trade conferences, he represents the voice of SEO. A Fox has to do what a Fox has to do.

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

As founder and owner of Büro für gute Websites and TechnicalSEO.de, André Goldmann is an expert in online-marketing, UX/UI- and SEO with 20 years of industry experience. He developed and marketed his first website at the age of 14. Among other things, he worked for Unister GmbH and worked for several web and advertising agencies as an in-house SEO and consultant. From 2012 to 2017 he was CTO and COO of 121WATT GmbH.

André mainly supports his clients with SEO audits, Google Analytics and Conversion Rate audits as well as UX and Landingpage audits to optimize their new and existing websites. He is also a mentor for online marketers and SEOs of mid-sized companies.
As a lecturer at Steinbeis University, he has held more than 80 seminars on website usability and experience, online marketing, advanced SEO and technical SEO as part of the Certified Digital Marketing Manager (SHB) training program.

As Conversion Specialist at Google, Sebastian Grebasch supports companies and Agencies across many industries in developing, improving and implementing mobile strategies and tactics. Before joining Google, Sebastian worked at Wayfair, Zalando, eBay and others.

Bastian Grimm is the CEO of Peak Ace and a renowned expert in large-scale international SEO and AI for digital marketing. With more than 20 years of experience in this field, he was named “Search Personality of the Year” at the 2019 European Search Awards. While Bastian is honoured to be recognised on this level, he is equally passionate about giving back to the rapidly evolving community. One way in which he does this? Sharing his knowledge at international conferences and events, where he speaks on a variety of topics – including the future of search.  
Bastian believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 25+ languages, and the results speak for themselves. 
Delivering unique digital experiences is at the core of Peak Ace’s mission. The digital marketing agency is a leading expert in customisable, tailored solutions including digital strategy and AI solutions services. Uncompromisingly technology-driven and a favourite of high-profile clients such as Airbnb, TUI and AutoScout24, the agency is also frequently recognised in the marketing industry. In 2022, Peak Ace was named Best Large Integrated Agency by various awards bodies on a national and international level. 

Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, where she advises clients on app launch strategies, including app store search optimization (ASO). Formerly, Emily was one of the original employees at Double Encore, Inc, one of the first mobile application development agencies that was recently acquired by WPP’s POSSIBLE.

Timon is a marketing technology expert who, with his extensive knowledge in marketing and technology, can offer something that not many have. Timon is also a specialist in technical SEO, affiliate marketing, performance marketing and digital strategy development. He is known as a speaker and moderator at national and international conferences and as a columnist for Forbes.com and W&V. Timon Hartung was able to gain experience on a corporate level (Zooplus) as well as in start-ups (Amiando, 121WATT, own start-ups). Timon has experience in online marketing after graduating with a degree in business informatics since 2007. 

Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog

Markus Hövener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion blog, podcaster ("Search Camp" and "Alles auf Start"), knowledge broker (especially at www.omcampus.de) and appears as a speaker at many conferences.

Frank Hohenleitner joined Boston Consulting Group in 2020 after a career as an entrepreneur in marketing and data. He is core member of BCG’s Digital Marketing and Personalization Accelerator and leads projects in data-driven marketing in the CEMA (Central Europe, Middle East, and Africa) region.

Frank Hohenleitner is a digital marketing expert at the Boston Consulting Group. As a member of the Digital Marketing and Personalization Accelerator, he advises companies on Digital Transformation and Data-Driven Marketing.

Prior to joining BCG 2020, Frank was Chief Consulting Officer and Partner responsible for the consulting business at Catbird Seat / SYZYGY Performance.

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 

Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.

Christoph Jourdan is a Digital Marketing Consultant with a creative and data driven background. Before joining Adobe in 2013 he developed campaign and communication strategies with a strong focus on digital channels for clients like o2, BMW or Burger King as Senior Planner at BBDO/Interone. At Adobe he is titled Solution Consultant and technically specialized on SaaS products dealing with a wide range of topics from Data Management to Social Media Marketing, Real Time Bidding and Search Engine Advertising. Being a digital generalist in the ad tech and marketing world he is driven by the objective to connect the dots between clear defined key performance indicators and stories brands want to tell.

Philipp has been product manager, inhouse SEO and was heading Marketing at the market leading price comparsion in Germany (Idealo.de). He specializes in the fields of accessability, crawlability and onpage optimization of websites with extensive inventory in highly competitive industries (eCommerce, Comparison Search Engines, Marketplaces, Classifieds & Travel).

Since 2011, Philipp Klöckner focuses on search consultancy and organic growth strategies to share his experience in search (Google, Bing, Yandex, SEO / PPC), comparison shopping und business intelligence with publishers, e-commerce companies and start-ups as an independent consultant, angel investor and advisor to Rocket Internet SE. Lately, he's also been venture capital funds and top-tier private equity firms like KKR.

Philipp serves on the supervisory board of HomeToGo SE and is co-host of the Doppelgänger TechTalk Podcast, which is listened to by 30.000 marketing and tech executives twice a week.

Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation of the organization. Prior to his role as Advisor, Jordan was CEO of Searchmetrics Inc., and led the growth of the company which provides enterprises and agencies with solutions to search engine optimization (SEO).

Karl Kratz has been developing holistic online marketing strategies for his readers and clients since 1996. The entrepreneur founded and developed several companies and many successful medium-sized brands. In 2009 Karl Kratz retired from the operative business and has been looking after his online marketing readership even more intensively ever since.

He specializes in potential development and conversion optimization through the use of deconstructivist strategies.

Cindy Krum is the CEO & Founder of MobileMoxie, an authority in the mobile SEO and marketing field. In this role, she provides cutting-edge, SEO strategies and concepts to her clients, and has been doing so for the past 14 years. She offers a perspective that is realistic and holistic; Her bottom-line, business-focused view of digital marketing and mobile SEO makes her an invaluable addition to any project. She speaks regularly at national and international industry events  and her company launched the first mobile-focused SEO toolset, Chrome extensions and APIs to help other SEO tools provide better insights about the mobile market and use-case.

André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.

Ari Nahmani is the CEO of Jerusalem based Kahena Digital Marketing which he founded in early 2011. Embodying an energetic startup culture, Kahena is one of the fastest growing digital marketing agencies in Israel. Ari modeled Kahena after leading US-based search agencies. With a staff full of english speaking ex-pats, Kahena has attracted a growing roster of international clients. Ari’s specialty areas include enterprise e-commerce SEO, platform migrations, analytics, and non-traditional optimization (ASO, local).

Norman Nielsen is Vice President Growth (SEO, CRM, ASO, Content Marketing) at travel platform OMIO and works with colleagues from over 40 different nations. Prior to that, he spent 6.5 years building the global SEO and content marketing team at Zalando and built SEO into a success channel at Axel Springer's real estate portal. 

He is considered a specialist in international search engine optimization, innovation management and global teams. 

As an independent consultant, Norman supports global companies on their digital strategy and online marketing. He brings experience from 16 years of e-commerce for international companies as well as his education on 3 continents. 

Following the motto "people first, but product second", Norman sees the future success of e-commerce companies in the ability to derive personalized, automated, user-centric products from data and quickly bring them to the international market. 

As VP of Partner Community and Services, Raj oversees Client Success and Community Development at Yext. Prior to joining Yext, Raj built GoDaddy’s Online Presence and Commerce product line into a $100m business. While at GoDaddy for nine years, Raj held multiple product and business unit leadership roles launching new and innovative products with over 20 patents filed with the USPTO.

Prior to joining GoDaddy, Raj’s experience spanned Fortune 500 companies such as McKesson Corp, Fiserv Inc, Sage Software, inclusive of startups like NeoPlanet. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University.

Ralf is a mobile web specialist at Google. He consults Google's biggest retail customers on the mobile web. His focus area are mobile site performance, modern web technologies like AMP & PWA and mobile UX. His mission is to make the web frictionless for consumers. Prior to joining Google Ralf built up the technical SEO team at Zalando and led several performance marketing teams at Zalando as well.

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Twitter.

Benjamin Prause is responsible for sales in the key accounts segment at Yext and helps customers with digital transformation, especially in the area of "Digital Knowledge Management". Previously, Prause achieved double-digit annual growth as CEO of eprofessional, co-founded eSP eSales Performance Marketing in Hamburg, and managed various online units of Bertelsmann subsidiary arvato eCommerce.

Anke Probst moved from the agency side to in-house SEO in 2014 and feels right at home there. She is not only concerned with SEO strategies and typical implementations, but also with the necessary processes within the company, suitable team setups and how SEO can function sustainably as an interface function in different structures. Here she draws on many intensive experiences as Principal SEO at XING and as Director SEO at Verivox. What she enjoys most: complex page structures, user-generated content, close collaboration with developers and product managers.

Marcel Prothmann is responsible for the Paid Search business at Peak Ace, with more than 15 years of successful experience and expertise in Online Marketing. He began his career in the industry working with an online retailer but quickly realized that working with a variety of customer accounts in an agency setting was his perfect fit. Marcel is committed to exceptional results and enjoys working with SEA accounts of all sizes, especially those involving customers with specific parameters and expectations for their desired performance. His motto is: Diligence is the way to success in Search Engine Advertising.

As founder & CEO of smec - Smarter Ecommerce GmbH and creator of Whoop! - a specialized bid management software for Google Shopping Ads - he has been active in e-commerce and PPC marketing for more than a decade. He has been an entrepreneur since before finishing university and has been involved in several startups. Jan is a regular speaker at national and international conferences.

Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.

He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.

Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.

Jeff Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Jeff became a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies.

Christian Scharmüller, born in 1984, is Head of Sales at Smarter Ecommerce (smec) and responsible for the strategic development of key accounts. He studied financial management and marketing in Linz (Austria) and worked at Red Bull, Premier Marketing, Easystaff and FerRobotics before eventually joining Smarter Ecommerce in 2010. He is a charismatic and captivating speaker who loves to share paid search insights on the big stages of the PPC world.

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.

Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.

Robert Seeger - son of a Norwegian sweater - spreads homespun theses about innovation and sales. The studied art historian is considered a recognized expert on late Gothic Madonnas and postmodern marketing. For almost 20 years he has been advising, provoking and proselytizing companies, ministries and NPOs in all matters concerning innovative thinking and revolutionary marketing. Since the beginning, Robert has been committed body & soul and heart & brain to the Wings for Life World Run. As a social guy and motivator he uses all his power to make sure that soon people with spinal cord injuries will be able to walk again.

Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of "SEO, Las Claves Esenciales", host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads. 

Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google. 

With more than 18 years of professional experience in the field of online business, web development and online marketing, Kai Spriestersbach is a true specialist in digital business models. During the last years, he published numerous articles on seo and web development in professional journals and gave more than 25 talks as a speaker on SEO and online marketing conferences in Germany and Austria.
Currently he is focused on creating, developing and maintaining self-owned websites, like magazines and review sites in full time and owner of the boutique consulting and web publishing firm SEARCH ONE, which he started part-time during his apprenticeship as a multimedia producer, after which he specialized in search engine optimization. Kai has also experience as Search Strategy Consultant and WordPress developer, for digital marketing agencies and clients in the e-commerce and web publishing industry. Because he loves teaching and passing his knowledge to others, he is also guest lecturer for the Bachelor study programme E-Commerce (B.Sc.) at the University of Applied Sciences, Würzburg-Schweinfurt and hold seminars and lectures. During the pandemic, Kai started a part-time Master of Science (M. Sc.) program in Web Science at TH Köln, which he expects to complete in June 2023.

Kaspar Szymanski, SEO consultant and former member of the Google Search Quality Team, is one of the few search experts with years of experience in the design and implementation of Google's internal guidelines, web spam prevention and has a high reputation as a speaker at SEO events. Since the founding of SearchBrothers.com, he has been advising companies and specializing in the successful handling of manual Google penalties and search engine optimization.

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.

Christian Tembrink has been digitizing the marketing and sales processes of well-known brands for over 20 years. In his first career station as e-commerce manager at the electricity provider Yello, he built up data-based online marketing controlling, was responsible for nationwide campaigns for the 2006 World Cup and increased sales successes with performance marketing. The Cologne-based entrepreneur left the electricity provider in 2007 and founded various companies - including the nationwide online marketing agency netspirits, which he successfully sold in 2021. In his role as a consultant, he optimized digital marketing strategies for Toyota Germany, APETITO AG or Globus Baumarkt to win new customers with digital content. In 2020, he published the reference book "Sales Psychology in Online Marketing" - a beginner's work with practical tips and tricks on how websites can shape purchasing decisions even more effectively. Since July 2022, he has been supporting the GROW Digital Group, among others, in setting up inbound marketing and content strategy as a marketing consultant. As a lecturer at the IHK Academy and also the Fresenius University in Cologne, he shares his practical experience in the areas of content management, digital marketing strategy and data-driven marketing.

Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.

Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.

He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.

During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.

Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.

In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.

As a freelancer, Gero Wenderholm advises large companies and wide-reaching portals on search engine marketing and online strategy development. The 41-year-old computer scientist and FC St. Pauli fan also lectures regularly at conferences and as a guest lecturer at universities. In 2013 he was elected to the SEO Expert Council of the BVDW and was Head of Search (SEO/SEA) at Tchibo until the end of 2014.

Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.