SMX Munich
March 25-26, 2014 – ICM – International Congress Center Munich
Day 2 – Wednesday, March 26, 2014
8.00 am
Registration / Welcome Coffee
9.00 am
Panel 4
Marketing 
Growth Hacking: creative online marketing beyond Google
If more than 90% your traffic is generated by Google, you are risking serious traffic declines with every small change in Google’s algorithm. However if you are prepared to explore new ways, beyond Google, you can protect your sites from unpredictable traffic loss and further more you can gain rapid growth at minimal cost. While growth hacking is not suitable for all products and companies, diversification of marketing channels has become a must have for all. In this session we will show you successful examples of marketing diversification and discuss which strategies and tactics are promising for which products and companies.
Moderator:
Michael Praetorius Speaker:
Jordan Koene, Strategist and Advisor, Searchmetrics 
Ehren Reilly, Director of Product, SEO, Glassdoor
Room: Saal 3
Focus: tba
Level: tba
Panel 5
Specials
Cohort Analysis with Google Analytics
A cohort is a group of subjects who have shared a particular event together during a particular time span. In this session one of the most influential Google analysts worldwide, Justin Cutroni will explain to you what a cohort is and why you should use this analysis technique. He will review the fundamentals of building a cohort and you will learn how to do cohort analysis in a tool like Google Analytics.
Moderator:
Harald R. Fortmann, D-Level GmbH Speaker:
Justin Cutroni, Consultant, Author, and Analytics Advocate, Google
Room: Saal 4
Fokus: tba
Level: tba
9.55 am
Session Change
10.00 am
[expopluslink]
Keynote
Big Data – a Reality Check
Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it… sound familiar? This is what Big Data has been about: come join us to hear about the realities during this keynote fireside chat with Anirudh Koul. Anirudh has not only won over two dozen innovation, programming & 24 hour hackathon contests from companies including Facebook, Google, Microsoft, IBM, Yahoo & National Geographic Channel, he also is a key member of Microsoft’s Team dedicated to make sense of all the social data and signals to help improve their products. Frank was a core member of the Yahoo! team that built their EU local search engine from scratch, before joining Yahoo! Answers in London where amongst other things he worked closely with Koul on a large scale community moderation system or co-authored a patented content routing engine. Today he is a Microsoft OSS Evangelist (Operating Systems & Services) where he is charged to drive increased awareness of the Microsoft consumer experience and help increased platform and tool adoption for Microsoft’s OS and services portfolio.
Moderator:
Alexander Holl, CEO, 121WATT Speaker: 
Anirudh Koul, Head of AI & Research, Aira 
Frank Fuchs, OSS Evangelist (Operating Systems & Services), Microsoft
Room: Saal 1
Focus: tba
Level: tba
10.45 am
Morning Coffee Break
11.15 am
Panel 1
SMX Inhouse
The Internet is no new territory! The best strategies to strengthen your position with your boss and to get more budget
Early adopter or late follower, almost every company invests today in Online Marketing. Some with passion and significant budget, some simply to be involved as well. Now is the time to establish structures, define sensible budgets and to strengthen the position Online Marketing should have in every company. In this session we discuss benchmarks and communications strategies that will help you succeed as well as evaluation strategies to proof success of your Online Marketing activities (Prototyping)
Moderator:
Tim Cole Speaker:
Jens Fauldrath, Founder and CEO, get:traction GmbH 
James Cornwall, Digital Analytics Manager, Shell
Room: Saal 2
Focus: tba
Level: tba
Panel 2
Semantic / Tech
Hreflang, Subdomains, Geographic Targeting & Co: SEO-Must-Haves for International SEO
The rel=”alternate” hreflang=”x” link-attribute helps Google index and serve the localized version of content to users who require an alternate language version. hreflang=”x-default” files a default page for all language version that are not defined specifically. In this session we dive in deep: How should you use these attributes, which attributes are best used for which international sites and what does this mean if you are planning a relaunch on an international scale? Which other SEO-Must Haves do you need to be successful internationally? Don’t take any chances and join this session where our experts will clarify all these questions.
Moderator:
Patrick C. Price, Chairman , BlueGlass EMEA Speaker: 
Andy Atkins-Krüger, CEO, Webcertain
Room: Saal 5
Focus: tba
Level: tba
Panel 4
Marketing
Online Marketing for products that nobody is searching for
SEO and SEA work really well, IF there is demand. But what happens if nobody is actively searching for my type of product? How can I generate demand if my budget doesn‘t allow big spendings on TV or display. Is Facebook Ads a good solution for me? This session is all about efficient Online Marketing for products and services that are not in demand YET!
Moderator:
Michael Praetorius Speaker:
Stefan Mohr, Jung von Matt/next 
Alex Emberey, CEO & Co-Founder, Ladder Digital
Room: Saal 3
Focus: tba
Level: tba
12.15 pm
Lunch
1.30 pm
[expopluslink]
Panel 2
Sponsored Session
From Microdata & Schema To Rich Snippets
Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. How many publishers have intergrated rich snippets? Panelists will demonstrate how rich snippets appearing in search results have impacted traffic, conversions and driven real ROI. Which integrations will end up in the best results? Don’t forget Google needs time for indexing and processing, what are the risks caused by this? What is Google accepting as valid data? Make sure you make the right decision on which snippets you implement and which not.
Moderator:
Patrick C. Price, Chairman , BlueGlass EMEA Speaker: 
Jan-Willem Bobbink, Freelance Consultant
Room: Saal 5
Search marketing is faster, smarter, better
DoubleClick Search is Google’s Enterprise Search platform for sophisticated search advertisers to help manage their search campaigns faster, smarter and better. Search Product Leader Anthony Chavez will present how Google is helping agencies and advertisers get more from search.
Moderator:
Patrick C. Price, Chairman , BlueGlass EMEA Speaker:
Anthony Chavez, Senior Product Manager, Google
Room: Saal 5
Focus: tba
Level: tba
Panel 4
Marketing
Pro-level Tips For Succeeding At Retargeting
Retargeting capabilities like Google remarketing lists, FBX and new interactive ad formats are raising the stakes for search marketers. We now have more tools at our disposal to lure site visitors deeper into the sales funnel, upsell current customers and reach new audiences searching for similar products and services. In this session you’ll learn tactics and strategies for executing winning retargeting campaigns.
Moderator:
Michael Praetorius Speaker:
Alistair Dent, Founder, Mismi
Room: Saal 3
Focus: tba
Level: tba
2.30 pm
Session Change
2.35 pm
Panel 3
Content
Content Marketing Strategies for Google+
Google+ is a core of all Google and not just another social network and if you think Google+ is not important, you are making a big mistake. Good content generates recommendations, will win over influencers and your ranking will improve significantly. In this session Dan Petrovic will highlight things that marketers can take advantage of and offer insights about what is to come in the future and how to get ready for it. If you are looking for the most effective content strategies for Google+, this is where you will find them.
Moderator:
Alexander Holl, CEO, 121WATT Speaker:
Dan Petrovic, Director, DEJAN Marketing
Room: Saal 1
Focus: tba
Level: tba
Panel 5
Specials
The 10 most important SEO patents
If you understand Google patents, you can get a pretty clear picture of what really matters for SEO going forward. Not all patents are used, but recognizing tendencies will help you to develop sustainable SEO strategies. However it speaks for itself that almost nobody noticed changes in Google before they publicly announced their new algorithm Hummingbird. In this session we will show you the 10 patents that really matter, which effects the patents have as well as which trends you should expect to see. By exploring the concepts and patent databases, we will then take you on a journey through the science behind Google, with a focus on Hummingbird.
Moderator:
Harald R. Fortmann, D-Level GmbH Speaker:
Malte Landwehr, Head of SEO, idealo Jan-Willem Bobbink, Freelance Consultant
Room: Saal 4
Focus: tba
Level: tba
3.30 pm
Afternoon Break
4.00 pm
Panel 1
SMX Inhouse 
Online First – Search Marketing in the Future
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? Hannah explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result
Moderator:
Tim Cole Referent:
Hannah Smith, Content Strategist, Distilled
Room: Saal 2
Fokus: tba
Level: tba
Panel 3
Content
Getting Curation Right
Tons of great content is created every day. The tricky part is selecting, aggregating and syndicating content that allows you to connect, earn the trust, grow your online presence and business with your audience. In this session you’ll learn about the tools, tips and processes to select, maintain and archive your online content to make it resourceful, evergreen, user friendly while helping you achieve your search marketing objectives.
Moderator:
Alexander Holl, CEO, 121WATT Speaker:
Aleyda Solis, International SEO Consultant, Orainti
Raum: Saal 1
Fokus: tba
Level: tba
Panel 5
Specials
Link Building Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples. All registered attendees of SMX Munich can send us their questions or websites before the event. Our experts will chose from the proposed websites and topics. Don‘t miss this chance and suggest your website /topic by sending an email to email hidden; JavaScript is required (NB only registered attendees qualify).
Moderator:
Harald R. Fortmann, D-Level GmbH Speaker:
Bastian Grimm, CEO & Co-founder, Peak Ace AG 
Gareth Hoyle, Managing Director, Gareth Hoyle Ltd.
Room: Saal 4
Focus: tba
Level: tba
Sessions are partially or completely in English.
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