Zineb is a Program Manager at Google, based in Zurich, Switzerland. Since joining Google in 2013 as a Webmaster Trends Analyst, she has worked with many teams in Search, such as the Search Console team, Search Quality, Voice Search, and Conversational Search. She’s been with the Google Assistant team since 2015 and helped launch the first version of the Google Assistant in 2016.
Prior to joining Google, Zineb studied International Affairs and Political Communications in Paris, but soon discovered a passion for the web, and decided to work as a web consultant for big automotive companies in France. During her free time, she enjoys spending time with her family in Zurich and traveling around Europe.
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.
Professor of E-Commerce
Modellsport Schweighofer GmbH
International SEO Manager
Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu.
During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. He has been a speaker at several international events like, SMX, Performance Marketing Insights, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursday.
Currently he is responsible for international visibility campaigns for a broad range of clients. He helps clients with developing sustainable SEO and link building strategies, solving algorithmic Panda & Penguin devaluations, manual penalties and support introduction in foreign markets. Technical experience with websites with more than 50 million pages, optimized domains for Baidu & Yandex and have realised internationalised & scalable link building campaigns. Projects have taken place in all kinds of niches, with a focus on E-commerce, travel, gambling and finance.
Jan-Willem is a speaker at several (inter)national events like Race Expo Moscow, SiGMA Malta, SMX Munich, Performance Marketing Insights Berlin, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursdays.
St.Gallen Institute GmbH
Senior Product Manager
Digital Analytics Manager
Consultant, Author, and Analytics Advocate
Alistair Dent is the founder of Mismi, the world's first specialist Amazon Marketing Services agency. Alistair speaks regularly at conferences like Search Marketing Expo, Search Engine Strategies, Google Firestarters and more, and writes about digital and search for publications like Marketing Land, Search Engine Land and Search Engine Watch.
CEO & Co-Founder
Pascal is managing partner of cogito ergo GmbH & Co. KG. He is publisher and author of q48.de, a German online marketing and e-business blog for online executives eager to discuss.
His focus is primarily on online business models and their optimization, so he helps various companies and well-known brands to improve their ROI within the entire Internet activities. He also works as a consultant for various companies, helping them to build in-house e-commerce expertise. As an investor he supports start-ups with innovative business models in the area of online and media.
Prior to his step into self-employment with cogito ergo, he spent three years at FriendScout24 as Head of Business Development, responsible for the entire online marketing area. Previously, he was responsible for business development in the Consumer Generated Media and User Tracking divisions at FOCUS Digital AG (now TOMORROW FOCUS AG), where he held the position of Chief Executive Officer.
Pascal studied computer science and economics at the Technical University of Munich, then obtained a BAW diploma in communications and finally received a bac. Phil. from the The Munich School of Philosophy.
Founder and CEO
Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.
Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.
Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.
Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.
SEO-Consultant and Developer
For already twenty years Stefan Fischländer has been advising clients with a focus in technical and strategic SEO. The graduated physicist founded together with partners from the publishing industry the German web search engine Neomo in 2004, which has been sold at the end of 2007. With his many years of theoretical background and his practical experience, he now supports the SEO tool TermLabs.io as a tech-evangelist and is a consultant for the digital agency Gipfelstolz in Passau, which he co-founded in 2010. He worked for several well-known companies, such as the Heinrich Bauer Verlag, the Yellow Pages and the soccer portal fupa.net. Stefan also speaks regularly at German SEO conferences and publishes articles in renowned specialist media. https://fischerlaender.de/
Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.
OSS Evangelist (Operating Systems & Services)
Frank is a creative thinker who has the gift of being able to make highly complex topics and processes comprehensible in a way that everyone can understand. In this way, he brings people with a broad range of expertise together, which lead to innovative and visionary projects.
Over the past 20 years, Frank’s Internet career has allowed him to work with some of the leading brands of the Internet industry, which he continues to do to this day. He was in charge of the Bing search engine at Microsoft in Germany and continued to work as a freelance consultant for the company after he left in 2011 to build a Start-Up. Prior to that he successfully helped build and later managed Yahoo!’s local search and maps product. He also was co-responsible for product strategy and product development of Yahoo! Answers worldwide.
After rejoining Microsoft, he now shares his experience and knowledge in his role as OSS Evangelist where he is charged to drive increased awareness of the Microsoft consumer experience and help increased platform and tool adoption for Microsoft’s operating system and services portfolio.
Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
CEO & Co-founder
With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives.
Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.
A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.
Rohde & Schwarz GmbH & Co. KG
Florian Heinemann is a Founding Partner at Project A Ventures, where he is responsible for the areas of marketing, CRM, and business intelligence. Before co-founding Project A, he was Managing Director at Rocket Internet. During his time at Rocket, he was mainly involved at Zalando, Global Fashion Group, and eDarling/Affinitas.
Prior to Rocket, Florian was co-founder and managing director of JustBooks/AbeBooks being in charge of marketing and product. Then, he was co-heading the online marketing department of Jamba! and the online dating portal iLove.
Moreover, he has been an investor/business angel in more than 80 startups including Trivago (seed investor), Zalando (founding investor), Audibene (seed investor), Home24 (founding investor), CityDeal/Groupon (founding investor) any many more.
Florian holds a doctorate’s degree in innovation management/ entrepreneurship from RWTH Aachen University. He was a visiting scholar at the Wharton School. His research has been published in leading international journals, such as Strategic Management Journal, Journal of Product Innovation Management, Journal of International Marketing, and Zeitschrift für Betriebswirtschaft. Furthermore, Florian holds a master’s degree in business administration from WHU Koblenz. During his studies, he was a fellow of "Studienstiftung des deutschen Volkes" (German National Academic Foundation).
ncm - Net Communication Management GmbH
Director Client Services DACH
Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion Blog, editor-in-chief of the magazine suchradar, podcaster ("Search Camp" and "Alles auf Start"), shares knowledge (especially on www.omcampus.de) and appears as a speaker at many conferences.
Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy.
Director of Marketing
Gemma Houghton has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and writes for State of Search. She has spoken on international search on various webinars and at conferences. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.
Searchmetrics’ Strategist and Advisor
Jordan Koene is an Advisor to Searchmetrics, supporting the thought leadership and innovation of the organization. Prior to his role as Advisor, Jordan was CEO of Searchmetrics Inc., and led the growth of the company which provides enterprises and agencies with solutions to search engine optimization (SEO).
Abteilungsleiter SEO · Online Marketing
Head of AI & Research
Anirudh is the Head of AI & Research at Aira (Visual interpreter for the blind), and was previously at Microsoft AI & Research where he founded Seeing AI - Talking camera app for the blind community. He is also the co-author of the upcoming book, ‘Practical Deep Learning for Cloud and Mobile’. He brings over a decade of production-oriented Applied Research experience on Peta Byte scale datasets, with features shipped to about a billion people. He has been prototyping ideas using computer vision and deep learning techniques for Augmented Reality, Speech, Productivity as well as Accessibility. Some of his recent work, which IEEE has called ‘life changing’, has been honored by CES, FCC, Cannes Lions, American Council of the Blind, showcased at events by White House, House of Lords, World Economic Forum, on Netflix, National Geographic, and applauded by world leaders including Justin Trudeau and Theresa May.
Mediakraft Networks GmbH
Karl Kratz has been developing holistic online marketing strategies for his readers and clients since 1996. The entrepreneur founded and developed several companies and many successful medium-sized brands. In 2009 Karl Kratz retired from the operative business and has been looking after his online marketing readership even more intensively ever since.
He specializes in potential development and conversion optimization through the use of deconstructivist strategies.
Product Marketing Manager
Malte Landwehr is a Product Marketing Manager at Searchmetrics. He studied computer science and cofounded the SEO agency seoFactory in Münster and on Crete, where he was head of SEO and responsible for building the SEO team. At the University of Muenster, Malte was involved in research projects with/for IBM and Vodafone in the areas of social network analysis and social media analytics. After that he worked as a project manager and digital strategy consultant at a management consultancy in Düsseldorf.
Searchmetrics is a platform that enables small companies and large enterprises alike to develop, execute and measure a data-driven search and content marketing strategy.
SMB Advertising Lead Germany
Business Development Manager
online directory service gmbh
Jung von Matt/next
Webmaster Trends Analyst
John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.
KELLER SPORTS GMBH
Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Twitter.
Michael Praetorius, geboren 1978 in München ist Publizist, Berater und Unternehmer.
Gemeinsam mit seinem Auftraggebern entwickelt Praetorius digitale Medienkonzepte, Vermarktungsmodelle und digitale Geschäftsmodelle.
Zudem unterrichtet Michael Praetorius als Dozent für Journalismus, Medienmanagement, Online-Marketing und Social Media bei unterschiedlichen Bildungseinrichtungen. An der Bayerischen Akademie für Werbung war Michael Praetorius bis 2016 Fachbeirat für Digital Media Management und Lehrgangsleiter für Digitalmarketing. Zudem ist Michael Praetorius langjähriger TV- und Hörfunkjournalist. Bei Antenne Bayern leitete Michael Praetorius die Online- und New Business-Abteilung und war als Chef vom Dienst und Sprecher in den Nachrichten zu hören.
Heute publiziert Michael Praetorius auf dieser Website und in mehreren Social Media Formaten bzw. YouTube Kanälen - darunter die Münchner Isarrunde und die Kreativ Lounge des MIZ Babelsberg.
Offene Seminare zum Thema YouTube Marketing und Social Media Marketing mit Michael Praetorius gibt es bei 121Watt.
Director of Product, SEO
Sales Account Manager
Specialist Lawyer for IT Law
Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.
Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.
Sr. Manager Emarketing Head of SEO ebookers/orbitz Worldwide
Marc-Oliver Schmiedle, Head of SEO ebookers/Orbitz Worldwide, leads an international SEO team with a cross functional effort of about 60-80 Orbitz Worldwide employees. He has taken leadership in driving mobile SEO from its beginning and has taken the lead in establishing a mobile SEO friendly structure, ensuring that it could be adapted and optimized without time consuming development sprints across multiple sites and languages. Marc-Oliver initiated Artificial Intelligence SEO for multilingual POS on scale as one of the first international enterprise level SEOs. He established an automated SEO setup around the slogan: “Your performance can only be as good as your reporting“, which led to the development of a truly global Business Intelligence strategy, capable of driving SEO decisions across all multiple international sites in real-time. When not in the office, Oli enjoys spending time skiing in the Alps and travelling to new destination around the world, while keeping up with inbound marketing and mobile marketing news.
Leiterin Produkt & CRM
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.
Hannah spent 7 years working in offline marketing until her fairy godmother told her that the internet was the future – not one to ignore such sage advice Hannah made the switch to online. As a Content Strategist for Distilled she persuades companies to create things online; things that will blow their minds (for a precious heartbeat or two), things that are useful, that they’ll engage with and want to share. She’s also an SEOmoz Associate and writes on State of Digital, SEO Chicks & Medium.
International SEO Consultant
Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of "SEO, Las Claves Esenciales", host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads.
Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google.
David Sottimano has worked in the SEO industry for over ten years specializing in Technical SEO for SMB and Enterprise clients in 3 continents. A well-rounded marketer with experience from sales to development, he continues his work as an independent consultant, a specialist consultant for agencies, runs Opensourceseo.org, and VP at Keyphraseology. Notable, previous employers: Distilled London, DMG and a former Moz associate.
With more than 18 years of professional experience in the field of online business, web development and online marketing, Kai Spriestersbach is a true specialist in digital business models. During the last years, he published numerous articles on seo and web development in professional journals and gave more than 25 talks as a speaker on SEO and online marketing conferences in Germany and Austria.
Currently he is focused on creating, developing and maintaining self-owned websites, like magazines and review sites in full time and owner of the boutique consulting and web publishing firm SEARCH ONE, which he started part-time during his apprenticeship as a multimedia producer, after which he specialized in search engine optimization. Kai has also experience as Search Strategy Consultant and WordPress developer, for digital marketing agencies and clients in the e-commerce and web publishing industry. Because he loves teaching and passing his knowledge to others, he is also guest lecturer for the Bachelor study programme E-Commerce (B.Sc.) at the University of Applied Sciences, Würzburg-Schweinfurt and hold seminars and lectures. During the pandemic, Kai started a part-time Master of Science (M. Sc.) program in Web Science at TH Köln, which he expects to complete in June 2023.
Rakuten Deutschland GmbH
Florian Stelzner's core competence is the creative and goal-oriented presentation and simplification of complex interrelationships in trainings, seminars and workshops.
His experience from over 15 years of successful work for well-known companies & brands enables him to develop pragmatic and implementable solutions for Wingmen customers.
The founding of Wingmen Online Marketing GmbH in July 2013 means for Florian: consulting with the highest quality standards and individuality for each customer.
Founder and Owner
Founder & Managing Director
Martin Szugat is founder and managing director of Datentreiber, a data strategy consultancy supporting companies to digitally transform to a data-driven business. He invented the Data Strategy Design method and provides a free Data Strategy Designkit. Prior to Datentreiber, Martin Szugat was managing director of SnipClip, an agency for social media marketing & analytics. With a degree in bioinformatics, he has conducted research in machine learning and worked as a freelance software developer, consultant & author. Since 2014, he is responsible for the Predictive Analytics World & Deep Learning World conferences in Europe as program director.
Gründer und Chief Evangelist
Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.
Founder and Chief Evangelist
Marcus Tober founded Searchmetrics in 2005 and is thus one of the pioneers who established SEO as a marketing discipline. In his position as Chief Evangelist at Searchmetrics, he brings together external and internal areas of responsibility in order to do justice to the ever-increasing importance of SEO and to show how this discipline should develop in the future. Marcus Tober has a cross-departmental strategic role: so he advises around developments and trends in SEO and supports the product team to drive the innovation of the Searchmetrics Suite. In 2016, he was voted European Search Personality of the Year at the European Search Awards. A self-proclaimed data and statistics geek, Marcus is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.
Condé Nast Verlag GmbH
Co-Founder and CEO
Frederick Vallaeys co-founded Optmyzr in 2013 to give search marketers the tools they needed to make managing pay-per-click (PPC) accounts quick and simple. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score.
Fred is also an accomplished speaker on PPC account management, automation, and scripts — having spoken at high-profile events like SMX and Hero Conf. He is also listed at #4 on PPC Hero’s definitive industry ranking of the 25 most influential PPC experts of 2020.
After publishing his first book "Digital Marketing in an AI World: Futureproofing Your PPC Agency" in 2019, Fred is currently working on his second book about automation and how to use it to gain a competitive advantage.
In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.
Stephan Walcher is Director SEO at the online marketplace for new and used cars AutoScout24.
He has more than 15 years of experience in online marketing.
In his professional career, he has worked in various positions for well-known companies such as Microsoft Deutschland GmbH, Catbird Seat GmbH, 1&1 Mail Media GmbH and Ryte and diva-e.
webhelps! Online Marketing GmbH
Online Marketing Expert
As a freelancer, Gero Wenderholm advises large companies and wide-reaching portals on search engine marketing and online strategy development. The 41-year-old computer scientist and FC St. Pauli fan also lectures regularly at conferences and as a guest lecturer at universities. In 2013 he was elected to the SEO Expert Council of the BVDW and was Head of Search (SEO/SEA) at Tchibo until the end of 2014.
Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.
Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.