International Search Summit 2014 in Munich

Thursday March 27, 2014 – RAMADA Hotel & Conference Center, Munich

The International Search Summit digs deeper than any other event into the topics and issues that matter to international search marketers. ISS is Munich is the ideal event for anybody involved in running, implementing or managing SEO projects in more than one language or country. Led by the international SEO specialist’s at Webcertain, with the help of some special guests, it’s a full day of international SEO content brought to you guaranteed to give you new insights, tactics and techniques to help improve your global website performance and return on investment.

Programme provided by

At the International Search Summit, you’ll get:

In-depth sessions on the most important and challenging factors of international SEO
Actionable tactics and takeaways to improve your international performance and ROI
The opportunity to network with speakers and fellow delegates to share experiences and find the answers to your international SEO questions
Insights into the global search landscape and the international opportunities for businesses
Access to a wealth of reports, research, whitepapers and articles on international search

International Search Summit Agenda – Thursday, March 27, 2014

Global SEO Edition

8:00 am

Registration / Welcome Coffee

9:00 am

Introduction and Global Search Engine Headlines

We’ll set the scene for the day with a look at the latest developments from the major global search engines and what that means for search marketers.

Speaker:
Gemma Birch

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9:30 am

Targeting the Remote Customer Globally

As the online world continues to change and develop, so do online customers. We need to be aware of their behaviours, issues and needs and the fact that they are buying remotely, from many different devices and locations. Andy will take a look at the wide range of search and usability factors that must be considered in international campaigns.

Speaker:
Andy Atkins-Krüger

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10:00 am

International Opportunities

We all know the opportunities for businesses expanding into international markets are big – but just how big? Here we’ll investigate some of the biggest and fastest growing global markets and identify the key opportunities for savvy organisations.

Speaker:
Immanuel Simonsen

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11:30 am

International Keyword Research Uncovered

There is a lot to consider in international keyword research – from search engines to user behavior to language differences and peculiarities. We’ll explore the factors to consider and share tips for achieving the most effective results from your keyword research activities.

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12:00 am

International Usability and CRO

Understanding customer needs in each target market is essential for success. Dan will share a case study of a multilingual usability project, looking at the results and learnings from usability and A/B Split tests across multiple countries.

Speaker:
Dan Croxen-John – Applied Web Analytics

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12:30 pm

Lunch

1:15 pm

Geo-Targeting

At the heart of any international SEO effort is geo-targeting, but with various options and techniques out there, it is often an area that brings confusion and challenges. We’ll attempt to debunk any geo-targeting myths and bring clarity to the possible solutions and best practice for reaching the right users, in the right places.

Speaker:
Andy Atkins-Krüger

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2:15 pm

Keynote:

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3:30 pm

SEO for Global Search Engines

You’ll probably know by now, that when it comes to Global SEO, it’s not all about Google. We’ll take a look at the key international search engines and share tips and tactics for increasing visibility and traffic.

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4:00 pm

Localising and Managing International Content

Scaling content and SEO efforts is a major challenge for international marketers so we’ll provide ideas and insights for managing the content process, without forgetting the all-important SEO.

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4:30 pm

Final Q&A

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5:00 pm

Networking