SMX München
25.- 26. März 2014, ICM – Internationales Congress Center München
Gold Sponsor
Booth Number
10
bing
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Premium Exhibitor
Booth Number
15
Goodgame Studios
Goodgame Studios is a leading free-to-play, online games development company. We operate across web and mobile platforms and cater to over 270 million registered users worldwide.With a rich talent pool of 1200+ employees from over 60 nations, we are the largest German employer in the gaming software industry. We aim to become the leading gaming company in the world.
Booth Number
12, 13
Kenshoo
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels, including Google, Facebook, Instagram, Amazon Advertising, Apple Search Ads, Pinterest, Snap and more.
Booth Number
11
Marin Software
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Exhibitor
Booth Number
2
ad agents GmbH
Als eine der erfolgreichsten Performance Marketing Agenturen im deutschen Raum steuern die ad agents seit 2006 das Online Marketing anspruchsvoller Kunden. Das Portfolio umfasst effiziente Maßnahmen wie SEA, SEO, Amazon Services (SEO & SEA), Affiliate Management, Display, Social Media, Programmatic, Produktdaten und Analytics. Über 100 Experten beraten, konzipieren und steuern Online-Kampagnen nach Vorgabe individueller Kundenziele regional oder weltweit, über sämtliche digitale Kanäle und Devices.
Capyhon / Advanced Web Ranking
Founded in 2002, Advanced Web Ranking is the leading SEO software. It offers an integrated desktop and web based platform that includes rank tracking, analytics, link building and social media. With more than 18,000 active users, Advanced Web Ranking is the SEO solution preferred by SEO agencies and some of the world’s largest online brands: Apple, Microsoft, Amazon.com, Electronic Arts, Nvidia, MTV, Siemens, Sony and Disney.
Booth Number
10
bing
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Booth Number
16
Majestic
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in the International Trade category, Majestic won the highest honour a British company could achieve in 2017. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
Booth Number
1
intelliAd Media
intelliAd offers agencies and advertising customers a Performance Marketing Platform with which advertisers can comprehensively measure, understand and optimise their online and offline campaigns. Only with intelliAd is the recording, saving an processing of data carried out exclusively in Germany. Companies are able to analyse the customer journey in its entirety using intelliAd Customer Journey Tracking. This comprehensive data basis flows directly into the bidding optimisation of Bid Management for search, display and Facebook. intelliAd Programmatic Advertising optimises the display of advertisements in real time. Marketing decision-makers are therefore able to plan advertising from the user’s perspective. intelliAd’s products and technology have won multiple awards including the Marketing Intelligence and Innovation Award (Category: Marketing Analytics & Number Crunching) and the German Search Marketing Award SEMY (Category: Best SEA Suite). Renowned companies such as Immonet, weg.de, mytheresa.com, Sportscheck, ad agents, explido iProspect and plan.net place their trust in intelliAd.
Booth Number
20
matelso
matelso is one of the global call tracking key players. Customers from the classified/marketplaces industry have been relying on matelso for more than 10 years.
matelso's own development and the mature and secure telecommunications technology set it apart from the market. The company's products and solutions are tailored as closely as possible to the needs and benefits of the customer.
Booth Number
17
OnPage.org
Founded in August 2012, OnPage.org has been representing professional quality management of websites ever since. The web-based tool focuses on the technical optimization for search engines: the custom-built software, browses websites for sources of nonconformances and optimization potentials. In a short space of time, the results are presented in a visually appealing and well-structured style. Particularly, businesses operating a great number of web projects, agencies and E-Commerce companies are saving a great deal of time and money when increasing their visibility in search engines with the help of OnPage.org. Renowned companies such as Disney, Zalando, ImmobilienScout24, Telekom, Jochen Schweizer, Condé Nast as well as Sixt trust in the technology and the innovative strength of OnPage.org.
Booth Number
5
One Advertising
Munich based One Advertising GmbH is a specialized agency for search engine optimization and online marketing. Over 70 employees develop and coordinate performance orientated solutions for digital sales support. One Advertising uses highly innovative campaign and analysis tools to provide transparency and measurability for online marketing and sales support. We secure the highest possible ROI for our customers through year-long experience with SEO and SEM strategies in various industries. Thanks to its interdisciplinary competencies in various industries, One Advertising provides full service offerings ranging from conceptual online marketing planning through to technical SEO conditioning. One Advertising was founded in 2006 by its present board-members Christian Paavo Spieker and Andreas Kelnberger. Both are pioneers in the search engine marketing industry and have been actively involved in the SEO business since 1999. As a result, One Advertising GmbH has become one of the leading SEO and SEM agencies in Germany today. The ambitiously growing agency provides integrated service and consulting offerings largely to medium to large sized companies in trade, services and consumer goods industries.
Booth Number
3
Trakken Web Services GmbH
As one of the leading companies in digital business, Trakken offers a full-service approach. The spectrum of services ranges from the selection of the appropriate digital analysis tools to carrying out actual digital analysis. The objective is to establish a digital analytics culture within clients’ corporations. As a certified partner of various digital analytics tools, Trakken possesses excellent know-how and direct contacts.
In the area of conversion optimization, Trakken carries out testing with a pragmatic and success-oriented approach for client websites. In-depth knowledge of the entire world of online marketing as well as strong technical expertise are absolute perquisites for professional consultation. Trakken consultants apply their extensive digital analytics knowledge to their work in conversion optimization, achieving great success for their clients.
Trakken has acquired extensive experience throughout its years of carrying out numerous successful projects for renowned companies. Trakken independently analyzes and optimizes your company – all recommended actions are data driven.
Sponsor
DoubleClick
DoubleClick Search is Google's Enterprise Search platform for sophisticated search advertisers to help manage their search campaigns. It allows marketers to manage their search campaigns faster through powerful workflows, perform better leveraging transparent and flexible bid strategies, and turn data to insights based on better reporting capabilities.
eology
eology is an online marketing agency specialized in search engine marketing. A team of experts promotes clients’ websites and online shops to increase their online visibility via eology’s core competencies: Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach.
Individual consultations at eology offer solutions for websites and online shops to gain the maximum output. Our experts develop a goal-oriented strategy and planned actions to increase the organic traffic. The efforts also include additional traffic gained via paid advertisements and corresponding content creation which can then be spread throughout the web.
Daniel Unger and Axel Scheuering, managing directors, founded the marketing agency in 2010. Today, the team has grown to 60 experts. eology has been certified and awarded many times: the agency holds the BVDW SEO quality certificate including all categories (strategy, onpage and offpage) as well as the BVDW SEA quality certificate.
Marin Software
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Majestic
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in the International Trade category, Majestic won the highest honour a British company could achieve in 2017. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
Moz
Moz develops the industry's #1 SEO and social monitoring platform with a robust link intelligence API. Plus, we host a comprehensive collection of free SEO and inbound marketing resources and a vibrant community of 300,000 online marketers. Moz PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform. Mozscape, our unique index of the web that crawls over 350 billion URLs, powering the popular Open Site Explorer link analysis tool. Take a 30 day free trial! Moz is also home to Roger MozBot, the world's most helpful and cuddly robot
Productsup
Productsup provides enterprise cloud software for managing and optimizing product data. With eight industry awards to date, the solution is globally recognized for helping online marketers create high quality product feeds for any shopping and marketing channel.
Productsup is the preferred solution for 800+ businesses worldwide, including Ikea, M&S, GroupM, Rakuten and Trivago. With over 1200 available channel templates, as well as custom options, you can create a feed for virtually any use case - from Google Shopping and Facebook, to Criteo, Amazon and Shopping.com.
The software is highly scalable, flexible, and very simple to use. No feed is too large. No coding is required. Get best practices based on your feed’s health and preview your changes in real time. Machine learning automates your data mapping and product categorization, and advanced features like image designer, dynamic videos and A/B testing help you take the feed from good to great.
Refined Labs
With its flagship product Refined Ads, the company which was founded in February 2007 and is based in Munich offers leading-edge technology bringing global transparency to Online Marketing. With interfaces for SEA (Google AdWords, Microsoft adCenter, Yandex and Baidu), Affiliate Marketing (affilinet, Zanox and TradeDoubler), Facebook Ads, Retargeting (CRITEO), SEO, different display ad servers (ADITION, Flashtalking, mediaplex and adspirit), RTA (Active Agent, DataXu and metrigo) as well as web analysis systems the application is suited to the workflow and needs of medium- to large direct advertisers as well as agencies. It enables Cross-Channel-Tracking of the Customer Journey showing the Cross Channel Success (CC ROI and CC CPO). The integrated TV tracking with automated spot recognition enables you to optimise TV spots in terms of the online effect.
SIXT
Sixt SE based in Pullach, Germany ( near Munich), is an international car rental provider which offers a variety of transportation services. Sixt was founded in 1912, and is now represented in over 100 countries with over 4,000 locations. Sixt has become the car rental leader in Germany, Austria, and Switzerland. In 2011 Sixt expanded to the USA with one location at Miami Airport and today you will be able to find Sixt in over 50 locations in the states, and is continuously expanding worldwide. The Sixt Group generated a turnover of 1.7 billion euros (2013) and employed over 3,000 people worldwide (2013 figures, excluding franchisees).
Dejan SEO
Dejan SEO is an award-winning online marketing company with over sixty staff across six offices in Australia and Europe. The company specializes in advanced search engine optimization techniques and online marketing campaigns suitable for medium to large size projects requiring both strategic planning and tactical work. Dejan Labs team is known for creative thinking, innovation and development of marketing research tools such as Fresh Link Finder, Flang and Algoroo.
Xing/LinkedIn Partner
Media Partner
website boosting
website boosting ist das alle zwei Monate erscheinende Magazin von Mario Fischer als Herausgeber und Chefredakteur. Seit dem Erscheinen seines gleichnamigen Buches führt es Amazon bis zum heutigen Tag in der Bestsellerliste für die Kategorie „Web und Internet“. Weit über 20.000 Exemplare wurden seither verkauft, Übersetzungen erschienen in Indien und Spanien. Eine beispiellose Erfolgsgeschichte, die zeigt, dass Inhalt, Stil und Zusammenstellung der Themen den Nerv einer ganzen Branche getroffen haben. Das Magazin „Website Boosting“ knüpft an diesen Erfolg an und führt die Themen aktuell.
Gründerszene
Gründerszene offers relevant news and facts on the digital economy and start-up scene in Germany and Europe on a continuously updated basis. With its feature articles, interviews and video reports on internet entrepreneurship, venture capital and digital technologies on a grander scale it caters to the concerns of the digital economy and people interested in it.
State of Digital
State of Digital is one of Europe’s leading websites in Digital Marketing related topics. State of Digital is a unique platform, which helps those working in digital find the right content which fits their needs, their current position, their experience level and also the state of the digital marketing implementation of their companies. They can read and share the right content with the right people to take the next steps in digital marketing. Through the website, which holds a blog, whitepapers, guides, training, webinar, workshops and events etcetera, State of Digital connects the dots between different people and channels and it breaks down silo’s. It integrates all marketing channels. The website and the concept behind State of Digital was created and developed Bas van den Beld. The site is the successor of award winning blog State of Search.
topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
www.content-marketing.com
content-marketing.com ist Blog und Magazin des Content Marketing Instituts in Berlin. Experten aus der Praxis liefern regelmäßig Nützliches & Wissenswertes zu Content Marketing, und zwar stets kompakt, kompetent und kurz auf den Punkt gebracht.
eStrategy-Ihr kostenloses E-Commerce & Online-Marketing-Magazin
Beim eStrategy-Magazin handelt es sich um ein quartalsweise erscheinendes, kostenloses Web-Magazin, das interessante Themen rund um E-Commerce, Online-Marketing, Webentwicklung und Mobile beleuchtet. Die eStrategy gehört inzwischen zur Pflichtlektüre vieler Shop- und Website-Betreiber, Agenturen, Unternehmensberatungen, (Online)-Marketers und IT-Verantwortlicher.
Das eStrategy-Magazin kann unter www.estrategy-magazin.de kostenfrei heruntergeladen werden.
Marketing Börse
Das Dienstleisterverzeichnis marketing-BÖRSE ist das größte deutschsprachige Spezialverzeichnis für Marketing. Rund 20.000 Anbieter von Außenwerbung über Social Media bis Zielgruppenanalyse sind vertreten.
Zu jedem Unternehmen werden Details wie Pressemeldungen, Fachartikel, Verbands-Mitgliedschaften und Auszeichnungen angezeigt. Projektausschreibungen und Stellenangebote sind ebenfalls online. Neben Unternehmen können auch Freiberufler Inhalte publizieren.
iBusiness
iBusiness ist Ihr Zukunftsforscher für interaktives Business: Hier erfahren Sie nicht nur, was die Interaktiv-Branche heute bewegt. iBusiness analysiert auch, welchen Einfluss aktuelle Ereignisse und
langfristige Trends auf die digitale Wirtschaft und Medienzukunft haben.
Förderland
Das online Business-Magazin foerderland.de bietet Euch dank kostenlosen Ratgebern zur Unternehmensführung und digitalen Transformation das Wissen für Eure Karriere. Wir fördern den Austausch von jungen Unternehmen in unserem Forum. Weitere Services sind ein tägliches Englisch-Vokabeltraining und zeitgemäße Lernformate für die Digitalisierung des Mittelstands in der Business-Akademie.
Exhibition
SMX Munich
March 25-26, 2014 – ICM – International Congress Center Munich
Gold Sponsor
Booth Number
10
bing
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Premium Exhibitor
Booth Number
15
Goodgame Studios
Goodgame Studios is a leading free-to-play, online games development company. We operate across web and mobile platforms and cater to over 270 million registered users worldwide.With a rich talent pool of 1200+ employees from over 60 nations, we are the largest German employer in the gaming software industry. We aim to become the leading gaming company in the world.
Booth Number
12, 13
Kenshoo
Kenshoo is the leading technology platform for brands looking to plan, activate and amplify effective marketing across the most-engaging digital channels, including Google, Facebook, Instagram, Amazon Advertising, Apple Search Ads, Pinterest, Snap and more.
Booth Number
11
Marin Software
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Exhibitor
Booth Number
2
ad agents GmbH
Als eine der erfolgreichsten Performance Marketing Agenturen im deutschen Raum steuern die ad agents seit 2006 das Online Marketing anspruchsvoller Kunden. Das Portfolio umfasst effiziente Maßnahmen wie SEA, SEO, Amazon Services (SEO & SEA), Affiliate Management, Display, Social Media, Programmatic, Produktdaten und Analytics. Über 100 Experten beraten, konzipieren und steuern Online-Kampagnen nach Vorgabe individueller Kundenziele regional oder weltweit, über sämtliche digitale Kanäle und Devices.
Capyhon / Advanced Web Ranking
Founded in 2002, Advanced Web Ranking is the leading SEO software. It offers an integrated desktop and web based platform that includes rank tracking, analytics, link building and social media. With more than 18,000 active users, Advanced Web Ranking is the SEO solution preferred by SEO agencies and some of the world’s largest online brands: Apple, Microsoft, Amazon.com, Electronic Arts, Nvidia, MTV, Siemens, Sony and Disney.
Booth Number
10
bing
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Booth Number
16
Majestic
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in the International Trade category, Majestic won the highest honour a British company could achieve in 2017. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
Booth Number
1
intelliAd Media
intelliAd offers agencies and advertising customers a Performance Marketing Platform with which advertisers can comprehensively measure, understand and optimise their online and offline campaigns. Only with intelliAd is the recording, saving an processing of data carried out exclusively in Germany. Companies are able to analyse the customer journey in its entirety using intelliAd Customer Journey Tracking. This comprehensive data basis flows directly into the bidding optimisation of Bid Management for search, display and Facebook. intelliAd Programmatic Advertising optimises the display of advertisements in real time. Marketing decision-makers are therefore able to plan advertising from the user’s perspective. intelliAd’s products and technology have won multiple awards including the Marketing Intelligence and Innovation Award (Category: Marketing Analytics & Number Crunching) and the German Search Marketing Award SEMY (Category: Best SEA Suite). Renowned companies such as Immonet, weg.de, mytheresa.com, Sportscheck, ad agents, explido iProspect and plan.net place their trust in intelliAd.
Booth Number
20
matelso
matelso is one of the global call tracking key players. Customers from the classified/marketplaces industry have been relying on matelso for more than 10 years.
matelso's own development and the mature and secure telecommunications technology set it apart from the market. The company's products and solutions are tailored as closely as possible to the needs and benefits of the customer.
Booth Number
17
OnPage.org
Founded in August 2012, OnPage.org has been representing professional quality management of websites ever since. The web-based tool focuses on the technical optimization for search engines: the custom-built software, browses websites for sources of nonconformances and optimization potentials. In a short space of time, the results are presented in a visually appealing and well-structured style. Particularly, businesses operating a great number of web projects, agencies and E-Commerce companies are saving a great deal of time and money when increasing their visibility in search engines with the help of OnPage.org. Renowned companies such as Disney, Zalando, ImmobilienScout24, Telekom, Jochen Schweizer, Condé Nast as well as Sixt trust in the technology and the innovative strength of OnPage.org.
Booth Number
5
One Advertising
Munich based One Advertising GmbH is a specialized agency for search engine optimization and online marketing. Over 70 employees develop and coordinate performance orientated solutions for digital sales support. One Advertising uses highly innovative campaign and analysis tools to provide transparency and measurability for online marketing and sales support. We secure the highest possible ROI for our customers through year-long experience with SEO and SEM strategies in various industries. Thanks to its interdisciplinary competencies in various industries, One Advertising provides full service offerings ranging from conceptual online marketing planning through to technical SEO conditioning. One Advertising was founded in 2006 by its present board-members Christian Paavo Spieker and Andreas Kelnberger. Both are pioneers in the search engine marketing industry and have been actively involved in the SEO business since 1999. As a result, One Advertising GmbH has become one of the leading SEO and SEM agencies in Germany today. The ambitiously growing agency provides integrated service and consulting offerings largely to medium to large sized companies in trade, services and consumer goods industries.
Booth Number
3
Trakken Web Services GmbH
As one of the leading companies in digital business, Trakken offers a full-service approach. The spectrum of services ranges from the selection of the appropriate digital analysis tools to carrying out actual digital analysis. The objective is to establish a digital analytics culture within clients’ corporations. As a certified partner of various digital analytics tools, Trakken possesses excellent know-how and direct contacts.
In the area of conversion optimization, Trakken carries out testing with a pragmatic and success-oriented approach for client websites. In-depth knowledge of the entire world of online marketing as well as strong technical expertise are absolute perquisites for professional consultation. Trakken consultants apply their extensive digital analytics knowledge to their work in conversion optimization, achieving great success for their clients.
Trakken has acquired extensive experience throughout its years of carrying out numerous successful projects for renowned companies. Trakken independently analyzes and optimizes your company – all recommended actions are data driven.
Sponsor
DoubleClick
DoubleClick Search is Google's Enterprise Search platform for sophisticated search advertisers to help manage their search campaigns. It allows marketers to manage their search campaigns faster through powerful workflows, perform better leveraging transparent and flexible bid strategies, and turn data to insights based on better reporting capabilities.
eology
eology is an online marketing agency specialized in search engine marketing. A team of experts promotes clients’ websites and online shops to increase their online visibility via eology’s core competencies: Search Engine Optimization, Paid Advertising, Content Creation and Content Outreach.
Individual consultations at eology offer solutions for websites and online shops to gain the maximum output. Our experts develop a goal-oriented strategy and planned actions to increase the organic traffic. The efforts also include additional traffic gained via paid advertisements and corresponding content creation which can then be spread throughout the web.
Daniel Unger and Axel Scheuering, managing directors, founded the marketing agency in 2010. Today, the team has grown to 60 experts. eology has been certified and awarded many times: the agency holds the BVDW SEO quality certificate including all categories (strategy, onpage and offpage) as well as the BVDW SEA quality certificate.
Marin Software
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Majestic
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in the International Trade category, Majestic won the highest honour a British company could achieve in 2017. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
Moz
Moz develops the industry's #1 SEO and social monitoring platform with a robust link intelligence API. Plus, we host a comprehensive collection of free SEO and inbound marketing resources and a vibrant community of 300,000 online marketers. Moz PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform. Mozscape, our unique index of the web that crawls over 350 billion URLs, powering the popular Open Site Explorer link analysis tool. Take a 30 day free trial! Moz is also home to Roger MozBot, the world's most helpful and cuddly robot
Productsup
Productsup provides enterprise cloud software for managing and optimizing product data. With eight industry awards to date, the solution is globally recognized for helping online marketers create high quality product feeds for any shopping and marketing channel.
Productsup is the preferred solution for 800+ businesses worldwide, including Ikea, M&S, GroupM, Rakuten and Trivago. With over 1200 available channel templates, as well as custom options, you can create a feed for virtually any use case - from Google Shopping and Facebook, to Criteo, Amazon and Shopping.com.
The software is highly scalable, flexible, and very simple to use. No feed is too large. No coding is required. Get best practices based on your feed’s health and preview your changes in real time. Machine learning automates your data mapping and product categorization, and advanced features like image designer, dynamic videos and A/B testing help you take the feed from good to great.
Refined Labs
With its flagship product Refined Ads, the company which was founded in February 2007 and is based in Munich offers leading-edge technology bringing global transparency to Online Marketing. With interfaces for SEA (Google AdWords, Microsoft adCenter, Yandex and Baidu), Affiliate Marketing (affilinet, Zanox and TradeDoubler), Facebook Ads, Retargeting (CRITEO), SEO, different display ad servers (ADITION, Flashtalking, mediaplex and adspirit), RTA (Active Agent, DataXu and metrigo) as well as web analysis systems the application is suited to the workflow and needs of medium- to large direct advertisers as well as agencies. It enables Cross-Channel-Tracking of the Customer Journey showing the Cross Channel Success (CC ROI and CC CPO). The integrated TV tracking with automated spot recognition enables you to optimise TV spots in terms of the online effect.
SIXT
Sixt SE based in Pullach, Germany ( near Munich), is an international car rental provider which offers a variety of transportation services. Sixt was founded in 1912, and is now represented in over 100 countries with over 4,000 locations. Sixt has become the car rental leader in Germany, Austria, and Switzerland. In 2011 Sixt expanded to the USA with one location at Miami Airport and today you will be able to find Sixt in over 50 locations in the states, and is continuously expanding worldwide. The Sixt Group generated a turnover of 1.7 billion euros (2013) and employed over 3,000 people worldwide (2013 figures, excluding franchisees).
Dejan SEO
Dejan SEO is an award-winning online marketing company with over sixty staff across six offices in Australia and Europe. The company specializes in advanced search engine optimization techniques and online marketing campaigns suitable for medium to large size projects requiring both strategic planning and tactical work. Dejan Labs team is known for creative thinking, innovation and development of marketing research tools such as Fresh Link Finder, Flang and Algoroo.
Xing/LinkedIn Partner
Media Partner
website boosting
website boosting ist das alle zwei Monate erscheinende Magazin von Mario Fischer als Herausgeber und Chefredakteur. Seit dem Erscheinen seines gleichnamigen Buches führt es Amazon bis zum heutigen Tag in der Bestsellerliste für die Kategorie „Web und Internet“. Weit über 20.000 Exemplare wurden seither verkauft, Übersetzungen erschienen in Indien und Spanien. Eine beispiellose Erfolgsgeschichte, die zeigt, dass Inhalt, Stil und Zusammenstellung der Themen den Nerv einer ganzen Branche getroffen haben. Das Magazin „Website Boosting“ knüpft an diesen Erfolg an und führt die Themen aktuell.
Gründerszene
Gründerszene offers relevant news and facts on the digital economy and start-up scene in Germany and Europe on a continuously updated basis. With its feature articles, interviews and video reports on internet entrepreneurship, venture capital and digital technologies on a grander scale it caters to the concerns of the digital economy and people interested in it.State of Digital
State of Digital is one of Europe’s leading websites in Digital Marketing related topics. State of Digital is a unique platform, which helps those working in digital find the right content which fits their needs, their current position, their experience level and also the state of the digital marketing implementation of their companies. They can read and share the right content with the right people to take the next steps in digital marketing. Through the website, which holds a blog, whitepapers, guides, training, webinar, workshops and events etcetera, State of Digital connects the dots between different people and channels and it breaks down silo’s. It integrates all marketing channels. The website and the concept behind State of Digital was created and developed Bas van den Beld. The site is the successor of award winning blog State of Search.topseos.com
The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.
Visibility Magazine
Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.
www.content-marketing.com
content-marketing.com ist Blog und Magazin des Content Marketing Instituts in Berlin. Experten aus der Praxis liefern regelmäßig Nützliches & Wissenswertes zu Content Marketing, und zwar stets kompakt, kompetent und kurz auf den Punkt gebracht.eStrategy-Ihr kostenloses E-Commerce & Online-Marketing-Magazin
Beim eStrategy-Magazin handelt es sich um ein quartalsweise erscheinendes, kostenloses Web-Magazin, das interessante Themen rund um E-Commerce, Online-Marketing, Webentwicklung und Mobile beleuchtet. Die eStrategy gehört inzwischen zur Pflichtlektüre vieler Shop- und Website-Betreiber, Agenturen, Unternehmensberatungen, (Online)-Marketers und IT-Verantwortlicher.
Das eStrategy-Magazin kann unter www.estrategy-magazin.de kostenfrei heruntergeladen werden.
Marketing Börse
Das Dienstleisterverzeichnis marketing-BÖRSE ist das größte deutschsprachige Spezialverzeichnis für Marketing. Rund 20.000 Anbieter von Außenwerbung über Social Media bis Zielgruppenanalyse sind vertreten.
Zu jedem Unternehmen werden Details wie Pressemeldungen, Fachartikel, Verbands-Mitgliedschaften und Auszeichnungen angezeigt. Projektausschreibungen und Stellenangebote sind ebenfalls online. Neben Unternehmen können auch Freiberufler Inhalte publizieren.
iBusiness
iBusiness ist Ihr Zukunftsforscher für interaktives Business: Hier erfahren Sie nicht nur, was die Interaktiv-Branche heute bewegt. iBusiness analysiert auch, welchen Einfluss aktuelle Ereignisse und
langfristige Trends auf die digitale Wirtschaft und Medienzukunft haben.
Förderland
Das online Business-Magazin foerderland.de bietet Euch dank kostenlosen Ratgebern zur Unternehmensführung und digitalen Transformation das Wissen für Eure Karriere. Wir fördern den Austausch von jungen Unternehmen in unserem Forum. Weitere Services sind ein tägliches Englisch-Vokabeltraining und zeitgemäße Lernformate für die Digitalisierung des Mittelstands in der Business-Akademie.
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