Chief Digital Transformation Officer
Since 1994, Tom Alby has been dedicated to the digital world. He financed his studies by creating digital tools and also worked at one of the first search engines. Since then, the digital expert, who was called a "data freak" by brandeins, has been driving innovation at companies such as Google, Bertelsmann and bbdo. Since 2018 he has been Chief Digital Transformation Officer at Euler Hermes. Tom Alby is author of several books and lecturer for data science at HAW Hamburg.
Octobo GmbH, A Member of the Otto Group
Founder & Director
User Experience Consultant
Head of Special Projects
Matthew Brown is focused on ensuring SEOmoz products help customers stay on top of marketing analytics. The search world evolves at lightning speed, and Matthew knows that listening to customer challenges and iterating quickly is the key to staying ahead of the online marketing curve.
His previous venture was AudienceWise, acquired by SEOmoz in 2012. AudienceWise specialized in search engine optimization for publishers and news sites, data-driven marketing, and semantic web strategy. He has worked with some of the most complex sites on the web, including NYTimes.com, About.com, American City Business Journals, Sports Illustrated, Golf.com, United Press International, Oregon Public Broadcasting, Portfolio.com, University of Phoenix, ESPN.com and ToysRus.com.
Prior to launching AudienceWise, Matthew was Director of Search Strategy for the New York Times Company from 2005-2010. His area of focus was driving the research and technology side of the search marketing effort for NYTimes.com and The Boston Globe (Boston.com). After joining the New York Times Co, his team helped exponentially grow search traffic to the newspaper's websites.
In his spare time, he serves on the Advisory Board of SEMPDX: Search Engine Marketing Professionals of Portland, where he holds a black belt in knowing where to eat and drink at any time of the day or night.
Account Executive, DoubleClick Search
Global Digital Growth & Strategy
Pascal leads the strategy, research & development department of Miele X, the digital hub of the iconic brand Miele.
Educated in computer science, marketing, philosophy and coaching he has startet his digital career in the early nineties. His employed and freelance jobs spread across PR and design agencies, FOCUS Online (Hubert Burda Media), FriendScout24 (Deutsche Telekom), BMW, AOK, Daimler Benz, Google, SAP and others. Entrepreneurial experience by building up, sometimes failing and sometimes scaling different digital businesses operating in up to 72 countries.
Pascal is driven by curiosity in a broad range of topics around digital business. He is a famous challenger of bullshit-bingo.
Speaking since 20 years at international conferences about data & analytics, performance marketing, strategy and business development. He has built the digital marketing academy q48.de and currently hosts a LinkeIn/Youtube/Twitch Show (in German) about the future of eCommerce.
Founder and CEO
Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.
Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.
Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.
Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.
Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Curt Simon Harlinghausen is Managing Director of the Digital Hub Miele X in Amsterdam, a subsidiary of Miele Cie. He is also a partner and investor in other companies in the digital economy in Germany, Poland
in the digital economy in Germany, Poland, India and Korea. Since 2001, Harlinghausen lectures
and speaks about topics such as the digital future, social media, SEO, mobile,
digital evolution strategies, growth hacking, memetics, business modeling, eCommerce
and international start-up topics. Furthermore, Curt Simon Harlinghausen sits in 2 supervisory/advisory boards and is a founding member of the BeyondGender Agenda Initiative.
Timon is a marketing technology expert who, with his extensive knowledge in marketing and technology, can offer something that not many have. Timon is also a specialist in technical SEO, affiliate marketing, performance marketing and digital strategy development. He is known as a speaker and moderator at national and international conferences and as a columnist for Forbes.com and W&V. Timon Hartung was able to gain experience on a corporate level (Zooplus) as well as in start-ups (Amiando, 121WATT, own start-ups). Timon has experience in online marketing after graduating with a degree in business informatics since 2007.
Director Client Services DACH
AKOM360 Multi Channel Marketing
Founder and SEO Advocate
Markus Hövener is founder and SEO Advocate of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion blog, podcaster ("Search Camp" and "Alles auf Start"), knowledge broker (especially at www.omcampus.de) and appears as a speaker at many conferences.
Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy.
Business Product Manager
Jake Hubert is a Business Product Manager at Google Inc, based in Mountain View California, where he’s worked since 2007. As a member of the Search product team, his focus areas are Authorship, Google Trends and transparency. Among other initiatives, he helped lead the launch of keyword-based search notices in China and regular publication of hundreds of algorithm changes. Before joining the product team, Jake worked in communications and public affairs, where he helped launch a number of initiatives including Google Instant, Realtime Search, YouTube automatic captions, Social Search, Google Fiber, and others. Jake graduated from UC Berkeley as valedictorian of the political science department, with a second major in legal studies.
Karl Kratz has been developing holistic online marketing strategies for his readers and clients since 1996. The entrepreneur founded and developed several companies and many successful medium-sized brands. In 2009 Karl Kratz retired from the operative business and has been looking after his online marketing readership even more intensively ever since.
He specializes in potential development and conversion optimization through the use of deconstructivist strategies.
Senior Solutions Consultant, DoubleClick Search
Head of SEO
Malte Landwehr started dabbling in SEO before he turned 18 and has done everything from building a network of affiliate sites to automating social media accounts at scale. After winning the Best New SEO Blog award from seoFM in 2007 and growing his blog to one of the 40 largest in Germany, Malte started speaking at SEO conferences all over Europe.
After finishing his computer science studies degree, focusing on web scraping, graph algorithms, and text analysis, Malte researched social network analysis and social media analytics at WWU for IBM, Vodafone, and multiple German government agencies. While still at WWU, Malte published a book on using Page Rank to identify the most important scientists in a citation graph.
The German Communication Association gave Malte Landwehr a prize (Best Contribution from a Young Scientist) for his analysis of how journalists, politicians, and regular people talked about the Snowden/NSA scandal on Twitter.
The highlight of Malte’s career was finding and reporting a bug in the robots.txt on a Google domain. His activities as a founder and angel investor have resulted in 3 exits.
When Malte is not sharing knowledge on online marketing and product management, he is either binging Netflix, accidentally killing his house plants, or exploring the Metaverse.
With an eye for the big picture and a history in uncovering opportunities and increasing online visibility for some of the largest brands on the internet, Laura has focused on integrated organic search and content strategy for Fortune 500 & 1000, enterprise and agencies for almost two decades. Laura spent the first 18 years of her career in Silicon Valley and has worked with brands like Netflix, Tesla, CNET, Icelandair, Nylon Magazine, and Microsoft, and is currently the SEO Lead at Comcast. Laura’s web development history lends a unique technical balance to her perspective on internet marketing, helping bridge gaps between marketing and development teams to get results, while educating and empowering along the way.
Aside from SEO and an undying fascination with BCI and the future of marketing+tech, Laura is also an oil painter, an aging athlete, and likely somewhere doing something that involves mountains and mud.
Director Inbound Marketing
Consultant & SaaS entrepreneur
David Mihm runs a solo consultancy helping organizations of all sizes maximize their customer acquisition through (primarily local) search. He’s also co-founder of Near Media alongside Mike Blumenthal and Greg Sterling. David began the annual Local Search Ranking Factors survey in 2008 prior to passing the baton to Whitespark's Darren Shaw in 2015.
He's also a SaaS entrepreneur with two successful exits: GetListed.org (acquired by Moz in 2012), an application that helped over 3 million small businesses create and optimize their presence in local directories, and Tidings, a newsletter product acquired by DemandScience in 2021. In between running those startups, David served as VP Product Strategy for ThriveHive prior to its acquisition by Gannett.
Mangrove Capital Partners
Webmaster Trends Analyst
John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.
Head of SEO
Bild digital GmbH & Co.KG
Michael Praetorius, geboren 1978 in München ist Publizist, Berater und Unternehmer.
Gemeinsam mit seinem Auftraggebern entwickelt Praetorius digitale Medienkonzepte, Vermarktungsmodelle und digitale Geschäftsmodelle.
Zudem unterrichtet Michael Praetorius als Dozent für Journalismus, Medienmanagement, Online-Marketing und Social Media bei unterschiedlichen Bildungseinrichtungen. An der Bayerischen Akademie für Werbung war Michael Praetorius bis 2016 Fachbeirat für Digital Media Management und Lehrgangsleiter für Digitalmarketing. Zudem ist Michael Praetorius langjähriger TV- und Hörfunkjournalist. Bei Antenne Bayern leitete Michael Praetorius die Online- und New Business-Abteilung und war als Chef vom Dienst und Sprecher in den Nachrichten zu hören.
Heute publiziert Michael Praetorius auf dieser Website und in mehreren Social Media Formaten bzw. YouTube Kanälen - darunter die Münchner Isarrunde und die Kreativ Lounge des MIZ Babelsberg.
Offene Seminare zum Thema YouTube Marketing und Social Media Marketing mit Michael Praetorius gibt es bei 121Watt.
As founder & CEO of smec - Smarter Ecommerce GmbH and creator of Whoop! - a specialized bid management software for Google Shopping Ads - he has been active in e-commerce and PPC marketing for more than a decade. He has been an entrepreneur since before finishing university and has been involved in several startups. Jan is a regular speaker at national and international conferences.
Kai Radanitsch is an eBusiness consultant with a degree in IT. For over 12 years he's supported companies such as Red Bull, Nokia, T-Mobile, Renault with their eBusiness strategy.
The Profit-Tuning model came into being after many years of usability testing, both in business and the world of academia, and through experience gained from over 500 web projects. It serves as an orientation grid for decision makers in the field of eBusiness and puts the creation of value at the centre of all advertising activities.
Founder and VP of Innovation
A former teacher with a knack for advising, Wil has been helping companies develop brand marketing strategies since 1999. As the industry evolved, so has Wil’s approach. In recent years, Wil has been leading the charge in leveraging “Big Data” to break down silos between SEO, Paid Media, and traditional marketing -- helping clients see the big picture by combining and analyzing data from various sources (even billboards). Wil’s data-driven approach to consulting helps clients and their teams make better, more strategic, cross-channel decisions and hit the ground running with honest, actionable insights to start generating results and revenue.
Wil likes helping people too. While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients, and community, Wil started Seer Interactive in 2002 as a one-person operation out of his living room. Today, Seer is a remote-first company with offices in Philadelphia and San Diego that employs over 200 people. As Seer’s VP of Innovation, Wil develops strategies to help clients find opportunities where the typical tools do not. His methods have shaped the search industry worldwide, and he regularly speaks for marketing conferences all around the world. When he’s not working, you can catch Wil hanging out with his wife Nora, sons Rio & Niko, checking out the best craft beer spots he can find, or keeping up with his running goals.
Online Advertising Director
Manny Rivas is an online marketing account manager at aimClear®. His areas of expertise include blogging, online journalism, demographic research and all-things YouTube. In addition to writing for aimClear blog, Manny is a contributor to SearchEngineWatch. He has spoken about YouTube, Facebook & Linkedin at national and international industry conferences, and recent university speaking engagements include University of Minnesota,College of St. Scholastica and University of Minnesota - Twin Cities.
Manny's client work includes YouTube production for Siemens, multiple (cherished) American food brands, video contest production for the academic sector of The Washington Post company, and a variety of both local and international companies ranging from hospitals to .edu sites, B2B and travel.
Managing Director and Head of PPC
Martin is Head of SEA at online marketing agency Bloofusion Germany. As a PPC geek, he loves to take things a bit further – by digging into the mechanisms of Google Ads, building tools, or doing cool things with data.
He blogs regularly at the German Bloofusion Blog. In English, he blogs at PPC-Epiphany.com, but only when he feels that something is advanced or exclusive enough to be worth sharing internationally. He is best known for his Google Shopping segmentation strategy, the Quality Score Tracker script, and his work on Customized Ads.
Martin has spoken at numerous conferences over the years, including SMX, Marketing Festival, ADworld Experience and Heroconf.
Specialist Lawyer for IT Law
Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Martin advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Martin and his team focus on contract drafting and negotiations as well as data protection.
Martin is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Martin has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.
Director of Business Analytics
Dr. Siddharth Shah, director of business analytics for Adobe’s Digital Marketing Business, and his team oversee the performance and strategic development of its client accounts. He has a background in algorithm development and statistics which he formerly used to push biomedical imaging boundaries and now uses it to enhance the performance of his clients’ campaigns. Although Dr. Shah has a penchant for bad nerdy one-liners ("Don’t drink and derive, alcohol and algebra don’t mix"), he is always interested in explaining complex mathematical methods in simple, elegant ways to business audiences. When he is not working with business models (which he finds more beautiful than super-models), he can be found hanging off cliffs in some of California's National parks. Previously, Dr. Shah was director of business analytics at Efficient Frontier, which Adobe acquired in January 2012. He has a double masters and PhD in Biomedical Engineering from the University of Michigan.
International SEO Consultant
Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of "SEO, Las Claves Esenciales", host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads.
Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google.
With more than 18 years of professional experience in the field of online business, web development and online marketing, Kai Spriestersbach is a true specialist in digital business models. During the last years, he published numerous articles on seo and web development in professional journals and gave more than 25 talks as a speaker on SEO and online marketing conferences in Germany and Austria.
Currently he is focused on creating, developing and maintaining self-owned websites, like magazines and review sites in full time and owner of the boutique consulting and web publishing firm SEARCH ONE, which he started part-time during his apprenticeship as a multimedia producer, after which he specialized in search engine optimization. Kai has also experience as Search Strategy Consultant and WordPress developer, for digital marketing agencies and clients in the e-commerce and web publishing industry. Because he loves teaching and passing his knowledge to others, he is also guest lecturer for the Bachelor study programme E-Commerce (B.Sc.) at the University of Applied Sciences, Würzburg-Schweinfurt and hold seminars and lectures. During the pandemic, Kai started a part-time Master of Science (M. Sc.) program in Web Science at TH Köln, which he expects to complete in June 2023.
Chief Content Officier / Founding Editor
Widely considered a leading “search engine guru,” Danny Sullivan has been helping webmasters, marketers and everyday web users understand how search engines work for over a decade.
Danny’s expertise about search engines is often sought by the media, and he has been quoted in places like The Wall St. Journal, USA Today, The Los Angeles Times, Forbes, The New Yorker and Newsweek and ABC’s Nightline.
Danny began covering search engines in late 1995, when he undertook a study of how they indexed web pages. The results were published online as “A Webmaster’s Guide To Search Engines,” a pioneering effort to answer the many questions site designers and Internet publicists had about search engines.
The positive reaction from both marketers and general search engine users caused Danny to expand the guide into Search Engine Watch, where he served as editor-in-chief through November 2006. Now he heads up Search Engine Land as editor-in-chief, taking it into the next generation of search coverage. Danny also serves as Third Door Media’s chief content officer.
Gründer und Chief Evangelist
Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.
Head of Enterprise Solutions
Marcus Tober, Head of Enterprise Solutions at Semrush and founder of Searchmetrics. With 22 years of experience implementing SEO and developing software products one of the veterans in the industry. Now at Semrush on a mission to change the way companies understand and execute SEO by eliminating dependencies and issues between SEO, product, engineering and marketing.
Digital Media Strategist & Campaigns Consultant
Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.
He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.
During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.
Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.
In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.
webhelps! Online Marketing GmbH
Affinitas - eDarling & ShopAMan
WT Wien Ticket GmbH
Oliver Zenglein is managing director at The Boutique Agency. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.
Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at https://www.the-boutique-agency.de/magazin.