Referenten - SMX Munich

2nd & 3rd April, 2019

SMX München
27.-28. März 2012, Hilton Munich Park Hotel


Timo Aden
Timo Aden

CEO

Trakken GmbH


Andre Alpar
Andre Alpar

Partner

AKM3 GmbH


Sebastian Altenberend
Sebastian Altenberend

Product Manager

SEOlytics


Sepita Ansari
Sepita Ansari

CEO

Catbird Seat GmbH


Andy Atkins-Krüger
Andy Atkins-Krüger

CEO

Webcertain

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.


Jens Bargmann
Jens Bargmann

Country Director

Marin Software

Jens is responsible for building out Marin’s operations in the DACH region covering Germany, Switzerland and Austria. Based out of Marin’s Hamburg office, he brings over a decade of online media experience to Marin Software. Jens joined Marin from seminus GmbH, where as Managing Director he oversaw sales and business development for the leading online training platform. Prior to this he was heading the German operations of Infospace, Inc. as Business Develoment Director and was in charge of Publisher Business Development for MIVA. In these roles Jens signed deals with European permium pubishers and introduced the paid search business model in Central Europe. He started his carreer in consulting followed by roles as Product Management Director at search engines like Lycos Europe and Infoseek and made Lycos.de one of the top 3 portals in Germany. Jens graduated with a M.A. in Systematic Musicology from Hamburg University.

Richard Baxter
Richard Baxter

Founder & Director

SEOgadget

Richard is founder and CEO of SEOgadget, a digital marketing agency specialising in conversion rate optimisation, large scale SEO, keyword research, technical strategy and link building in high competition industries, with offices in London and San Francisco. Richard is a regular SEO industry commentator and a regular speaker at industry conferences including SMX (Search Marketing Expo) and SES London, SearchLove and Mozcon. Richard is also a proud SEOmoz Associate and has produced numerous webinars and blog posts with the Moz team.

Felix Beilharz
Felix Beilharz

FelixBeilharz.de


Sören Bendig
Sören Bendig

CEO, Managing Director

SEOlytics


Dr. Karl Blanks
Dr. Karl Blanks

Chairman

Conversion Rate Experts

Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.


Mike Blumenthal
Mike Blumenthal

Founder and Author

GatherUp

Mike Blumenthal is a co-founder of LocalU where he serves as CEO and a co-founder of GatherUp where he serves as GatherUp’s Chief Review Officer helping their customers get the most out of the platform. Widely cited as the foremost Local Search expert in North America and affectionately known among his colleagues as ‘Professor Maps’, Mike is the author of one of the industry’s most respected blog: Understanding Google Maps & Local Search. He also publishes a weekly podcast, Last Week in Local at Local U, writes a bi-weekly column for StreetFightMag with David Mihm and publishes review related articles and research at GatherUp.com

In an effort to meet the growing need for business owner education, Blumenthal co-founded Local U – a conference series that brings industry experts to U.S. cities for instructive, rewarding local search marketing seminars. 

In an effort to help businesses better engage with the online review world and to improve customer experience, Mike co-founded GatherUp with Don Campbell, Thomas Hasch & Aaron Weiche. Gatherup is designed to let businesses with a local presence or an agency working on their behalf easily implement a best practice customer feedback/review management/customer experience process.


Julia Bönisch
Julia Bönisch

Süddeutsche Zeitung Digitale Medien GmbH


Christoph Bornschein
Christoph Bornschein

TLGG GmbH


Christoph Burseg
Christoph Burseg

The Reach Group GmbH


Sean Carlos
Sean Carlos

President

Antezeta Web Marketing

Sean Carlos is President of Antezeta Web Marketing, based in Milan Italy. As a web marketing teacher and consultant, Sean Carlos helps companies optimize their business results online. He is particularly interested in International SEO, Social Media and Web Analytics. His career spans from managing telemarketing and direct mail campaigns within a 10,000 member organization to a significant worldwide experience gained at Hewlett-Packard. In the early 90s Sean managed the development and implementation of an early enterprise search application, from indexing to text retrieval, for the Los Angeles County Museum of Art (LACMA). From 2000 to 2004 Sean was the IT Manager of real estate portal Casaclick.it, part of the Pirelli Group. In 2006 he founded Antezeta Web Marketing. Sean is a Web Analytics Association Instructor and a Teaching Fellow at Bocconi University in Milan. Sean was born in Providence, RI and graduated with Honors in Physics from Bates College, Maine. He speaks English, Italian and German.

Ludwig Coenen
Ludwig Coenen

Deutsche Telekom AG, Products & Innovation


Tim Cole
Tim Cole


Will Critchlow
Will Critchlow

CEO

Distilled

Will Critchlow is CEO of Distilled - a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN


Daniel Distler
Daniel Distler

Telefónica Germany GmbH & Co. OHG


Niels Dörje
Niels Dörje

Partner

Tandler.Doerje.Partner

Niels is a Partner at the German-based Online-Marketing company Tandler.Doerje.Partner, which has a strong focus on SEO services for large companies and websites looking to improve their rankings within the Google guidelines. Together with his Partner and renowned SEO expert Marcus Tandler, he´s consulting various companies around Europe about all aspects of Online-Marketing. His focus is SEO for Google´s various Universal Search indices, as well as Content Licencing and Affiliate Marketing. Niels started working in the Online industry in 1994. Before founding Tandler.Doerje.Partner he worked at Google for 4 years, where he was responsible for Strategic Partnership Development in the EMEA region. And before joining Google he was the Managing Director of Affili.net, Europe´s largest Affiliate network. Niels is an internationally renowned SEO and Online Strategy expert. He´s an accomplished speaker at various conferences around the globe, as well as at several german universities, teaching students how to excel in Online-Marketing. He also serves as the CEO of the HolidayInsider AG, which thrives to be the no.1 destination for holiday accommodations in Germany.

Niall  Donahoe
Niall Donahoe

Head of Search Engine Advertising

be2 and C-date

Niall Donohoe is the Head of Search Engine Advertising for be2 and C-date, two of Europe's largest and most innovative dating platforms. For the last 4 years he has driven the successful development of PPC in 39 markets across 6 continents and over 18 languages for both of these companies. This has required the launching of multiple markets in quick succession and the building of teams to successfully manage these markets in-house as well as the careful selection and management of technology platforms and agencies. A native of Dublin, he began his online career working for several years in Google as an AdWords account strategist. He has also consulted for a wide variety of businesses looking to build and improve their search advertising activities.

Tracy Falke
Tracy Falke

Founder

Streetsmart Social

Tracy's focus on holistic, integrated digital strategy is honed through years of working with a range of blue chip clients across multiple, diverse sectors. Tracy is the founder of Streetsmart Social and is also co-founder of Mobilistar - an augmented reality development company . They marry social tech with emerging technology with some of the world's biggest B2B and B2C brands. Previously, she has worked as Director of Strategy: Content, Search, and Social, Head of Strategy at Powershift Media Group and Director of Social Media at Freestyle Interactive.

Pascal Fantou
Pascal Fantou

CEO

cogito ergo GmbH & Co. KG

Pascal is managing partner of cogito ergo GmbH & Co. KG. He is publisher and author of q48.de, a German online marketing and e-business blog for online executives eager to discuss. 

His focus is primarily on online business models and their optimization, so he helps various companies and well-known brands to improve their ROI within the entire Internet activities. He also works as a consultant for various companies, helping them to build in-house e-commerce expertise. As an investor he supports start-ups with innovative business models in the area of online and media.

Prior to his step into self-employment with cogito ergo, he spent three years at FriendScout24 as Head of Business Development, responsible for the entire online marketing area. Previously, he was responsible for business development in the Consumer Generated Media and User Tracking divisions at FOCUS Digital AG (now TOMORROW FOCUS AG), where he held the position of Chief Executive Officer.

Pascal studied computer science and economics at the Technical University of Munich, then obtained a BAW diploma in communications and finally received a bac. Phil. from the The Munich School of Philosophy.


Jens Fauldrath
Jens Fauldrath

Founder and CEO

get:traction GmbH

Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.


Prof. Dr. Mario Fischer
Prof. Dr. Mario Fischer

Publisher

website boosting

Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.

Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.

Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.


Rand Fishkin
Rand Fishkin

Founder

SparkToro

Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on TwitterPocketFacebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.


Harald R. Fortmann
Harald R. Fortmann

D-Level GmbH


Brad Geddes
Brad Geddes

Co-Founder

Adalysis

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he has worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Frank Gosch
Frank Gosch

Senior Program Manager

bing

Frank Gosch joined Microsoft in 2007 and manages traffic acquisition for bing.com search verticals in the US since June 2011. Prior to this role he was based in London, UK, and led the global SEO team of MSN. In this role he was responsible for the global SEO strategy as well as the engagement with the engineering and editorial teams within MSN. At MSN his team developed a set of internal SEO tools which are used by MSN editors and engineers globally. Frank is based in Seattle, US, and started his professional online career back in 1995 in Germany when he run an own channel on AOL. Later he worked at textintern as an editor, JobScout24 as an Online Marketing Manager, and PlanetHome as a product manager.

Andreas Graap
Andreas Graap

ANGRON GmbH


Sebastian Grebasch
Sebastian Grebasch

Marketing Director

Google


Bastian Grimm
Bastian Grimm

CEO & Co-founder

Peak Ace AG

Bastian Grimm is the CEO & Co-founder of Peak Ace and a renowned expert in large-scale, international SEO, managing sites of almost any size and in highly competitive industries.

With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives. 

Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.

A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.


Curt Simon Harlinghausen
Curt Simon Harlinghausen

Managing Director

Miele X

Curt Simon Harlinghausen is Managing Director of the Digital Hub Miele X in Amsterdam, a subsidiary of Miele Cie. He is also a partner and investor in other companies in the digital economy in Germany, Poland
in the digital economy in Germany, Poland, India and Korea. Since 2001, Harlinghausen lectures
and speaks about topics such as the digital future, social media, SEO, mobile,
digital evolution strategies, growth hacking, memetics, business modeling, eCommerce
and international start-up topics. Furthermore, Curt Simon Harlinghausen sits in 2 supervisory/advisory boards and is a founding member of the BeyondGender Agenda Initiative.


Timon Hartung
Timon Hartung

CEO

apexmedia.de

Timon Hartung has been active in online marketing and AdTech for over 10 years. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But his expertise in performance marketing is also strong, especially in the areas of Facebook marketing, direct traffic and its tracking possibilities.  Both on the corporate side as well as on the entrepreneur side as a StartUp founder, Timon was able to gain extensive experience. All this supports him in his current core business as a consultant for online marketing strategies, where he advises clients ind Germany and internationally.


Peter Haubold
Peter Haubold

Vertical Specialist

Microsoft Advertising

Peter Haubold is a Vertical Specialist for small business advertisers at Microsoft Advertising. He is responsible for vertical analysis, market research and optimization recommendations for small businesses advertising through adCenter on Bing and Yahoo properties Focusing amongst others on seasonal and vertical opportunities, he provides insights to external clients and internal account management teams. This includes development of scalable optimization best practices and recommendations such as keyword libraries, bid profiles, and ad copy for Search. He partners closely with other teams to enable tools that support small and mid-size business owners. Peter joined Microsoft in 2006 in as a Media Specialist, managing search and display campaigns for a large variety of advertisers and agencies. He is currently working out of the Seattle office. Prior to joining Microsoft, Peter spent four years at VistaPrint, an online print service. He was responsible for their German search and affiliate marketing and localization. Beginning in German public television as a script editor and dramatic advisor over 25 years ago, Peter spent many years in Berlin, working for a variety of TV stations and independent film production companies He holds a Master of Arts degree in German Literature and Political Science from Freie Universität Berlin.

Oliver Hauser
Oliver Hauser

levelseven OG


Christian Hein
Christian Hein

OBI Digital GmbH


Prof. Wolfgang Henseler
Prof. Wolfgang Henseler

Creative Managing Director

Sensory-Minds GmbH

Prof. Wolfgang Henseler (born 1961) is founder and managing creative director at SENSORY-MINDS, a designstudio for New Media and Innovative Technologies based in Offenbach am Main (Germany). He is a professor for Digital Media and an expert in Natural User Interface Design, User Experience and Usability – and the dean for Intermedia Design – the design of smart objects and the internet-of-things – at the University of Pforzheim – Faculty for Design. Professor Henseler leads the strategic creative department, the usability lab and the trend and innovation division of SENSORY-MINDS. He is an expert for customer- and user-oriented e-business solutions as well as a user- and brand experience specialist. For more than 15 years Professor Henseler has worked and done research within the areas of user-centred-interface-design, web-based brand experience and usability. Based on his research in user- and consumer- psychology he has developed different methodologies for optimizing online shops and e-commerce systems. His capabilities in social corporate media and social communities is in demand by enterprises like Mercedes-Benz, FIAT, Deutsche Bank, Lufthansa, IMD, Lange & Söhne and others. When it comes to next generation websites (web-interfaces) Professor Henseler can be mentioned as one of the most visionary persons and consults Google and Microsoft in the field of natural-user-interface-design, the next generation of human-computer-interface-design. He is a publisher of i-com – specialist journal for interactive and cooperative media at Oldenbourg publishing house and a member in different committees and juries such as association for innovative information technology or the board of “Software Ergonomics and Usability”. At the University of Pforzheim Professor Henseler established the Master for Creative Direction – a master degree for creative and innovative design management which has been ranked Top 3 in Germany and Top 60 in the world by the Business Week.

Marc Hoeft
Marc Hoeft

Director Client Services DACH

Marin Software


Markus Hövener
Markus Hövener

Managing Partner

Bloofusion

Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion Blog, editor-in-chief of the magazine suchradar, podcaster ("Search Camp" and "Alles auf Start"), shares knowledge (especially on www.omcampus.de) and appears as a speaker at many conferences.


Alexander Holl
Alexander Holl

CEO

121WATT

Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy. 


Ian Howie
Ian Howie

Head of Search & Analytics

Conversion Rate Experts

Ian has over 14 years of Search and Web Analytics experience. He started his career at GameSpot UK in 1997, co-founded 1upSearch in 2006, and in recent years acted as a consultant to Wordtracke,r as well as having a published a book through them on Google AdWords. Ian has just moved from The Engine Group to head up Search and Analytics for the Conversion Rate Experts. Ian has worked for a range of clients including: BMW, Argos, MOD, Thompson Reuters, Burberry, Haymarket, Procter & Gamble, Amnesty International, National Geographic and EDF Energy.

Marco Janck
Marco Janck

SUMAGO


Dixon Jones
Dixon Jones

Director

Majestic

Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.


Tobias Kiessling
Tobias Kiessling

intelliAd Media


David Klement
David Klement

QUISMA


Astrid Kramer
Astrid Kramer

SEO & Digital Strategy Consultant

Astrid Kramer Consulting

Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.


Hanns Kronenberg
Hanns Kronenberg

Senior SEO Manager

Chefkoch

Hanns is a senior SEO expert at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".


Boris Kurschinski
Boris Kurschinski

Head of AdX Buyer Development

Google


Bernard Lukey
Bernard Lukey

Managing Director

Yandex Europe

Bernard Lukey is Executive Director at Yandex. Bernard joined Yandex in January 2012 to help create and run Yandex Europe AG, the company’s European sales office based in Lucerne, Switzerland. Prior to Yandex, Bernard served, from 2005 to 2011, as Chief Executive Officer of one of Russia’s largest online stores, OZON.ru. Earlier in his career, from 2000 to 2002, Bernard held a position of Marketing Director at Yandex LLC. Bernard has been able to successfully apply his international business experience in the fast-paced Russian economy since 1996, when he came to Russia to manage marketing at Nestlé Food LLC and, later, at the private equity firm Baring Vostok Capital Partners. Bernard holds an MA degree in Political Sciences from Lausanne University and is an Advisory Board member of the Jean Monnet Foundation for Europe.

Jos Meijerhof
Jos Meijerhof

Google Germany GmbH

english vita


André Morys
André Morys

CEO

konversionsKRAFT (Web Arts)

André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.


John Mueller
John Mueller

Webmaster Trends Analyst

Google

John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.


Nick Musica
Nick Musica

Search & usability consultant

Omni Marketing Interactive

Nick Musica is a search engine optimization and web usability professional. He is the SEO Manager at Esurance in San Francisco, California. In 2009, he co-authored When Search Meets Web Usability from New Riders. Nick holds an MA from New York University and is a former instructor in the Graphic Communications Management and Technology Master of Arts program at NYU where he taught user experience.

Daniel Neuhaus
Daniel Neuhaus

xplosion interactive GmbH


Laurence Pagni
Laurence Pagni

Team Lead SEA & Mobile Marketing

Zalando SE

A search enthusiast, Laurence has been working in search engine advertising since 2007. Having gained her online marketing experience in Price Comparison (Shopzilla and Bizrate) and Retail, she manages SEA teams at Zalando GmbH for both the French and British markets, as well as leading the mobile marketing team.

Laurence also offers SEA consultancy for clients across Europe.


Brett Petersen
Brett Petersen

Senior Strategy Consultant

GlobalWebIndex

Brett has taken a rather unconventional career trajectory through to the world of online and social media marketing. With a BS in Economics from the University of Missouri and an MSc in International Political Economy from the London School of Economics, he first moved into economic research after graduating. His love for technology and its real world application is what led him to his first media research position with e-Media Institute where he specialized in online content and connected TV solutions. Wanting to gain a deeper understanding of the technology and online social market as a whole, Brett moved to Trendstream in order to work as an analyst on the GlobalWebIndex project. Brett joined the GlobalWebIndex as the Lead Global Analyst, where he heads up or has his hands in nearly all analysis projects for clients. Of particular interest to Brett, is the evolving divergence in mobile Web behaviour between advanced and emerging markets and helping GlobalWebIndex clients take advantage of this process by implementing targeted marketing communications strategies

Michael Praetorius
Michael Praetorius

Michael Praetorius, geboren 1978 in München ist Publizist, Berater und Unternehmer.

Gemeinsam mit seinem Auftraggebern entwickelt Praetorius digitale Medienkonzepte, Vermarktungsmodelle und digitale Geschäftsmodelle.

Zudem unterrichtet Michael Praetorius als Dozent für Journalismus, Medienmanagement, Online-Marketing und Social Media bei unterschiedlichen Bildungseinrichtungen. An der Bayerischen Akademie für Werbung war Michael Praetorius bis 2016 Fachbeirat für Digital Media Management und Lehrgangsleiter für Digitalmarketing. Zudem ist Michael Praetorius langjähriger TV- und Hörfunkjournalist. Bei Antenne Bayern leitete Michael Praetorius die Online- und New Business-Abteilung und war als Chef vom Dienst und Sprecher in den Nachrichten zu hören. 
Heute publiziert Michael Praetorius auf dieser Website und in mehreren Social Media Formaten bzw. YouTube Kanälen - darunter  die Münchner Isarrunde und die Kreativ Lounge des MIZ Babelsberg.
Offene Seminare zum Thema YouTube Marketing und Social Media Marketing mit Michael Praetorius gibt es bei 121Watt.



Anna-Lena Radünz
Anna-Lena Radünz

SOCIAL PASSION


Sebastian Reischl
Sebastian Reischl

Blue Summit Media GmbH


Wil Reynolds
Wil Reynolds

Founder and VP of Innovation

SEER Interactive

A former teacher with a knack for advising, Wil has been helping companies develop brand marketing strategies since 1999. As the industry evolved, so has Wil’s approach. In recent years, Wil has been leading the charge in leveraging “Big Data” to break down silos between SEO, Paid Media, and traditional marketing -- helping clients see the big picture by combining and analyzing data from various sources (even billboards). Wil’s data-driven approach to consulting helps clients and their teams make better, more strategic, cross-channel decisions and hit the ground running with honest, actionable insights to start generating results and revenue. 

Wil likes helping people too. While data is at the forefront of Wil’s approach, so is wanting to help others grow and better themselves. Seeing the need for an agency that does good by its team, clients, and community, Wil started Seer Interactive in 2002 as a one-person operation out of his living room. Today, Seer is a remote-first company with offices in Philadelphia and San Diego that employs over 200 people. As Seer’s VP of Innovation, Wil develops strategies to help clients find opportunities where the typical tools do not. His methods have shaped the search industry worldwide, and he regularly speaks for marketing conferences all around the world. When he’s not working, you can catch Wil hanging out with his wife Nora, sons Rio & Niko, checking out the best craft beer spots he can find, or keeping up with his running goals. 



Dr. Martin Schirmbacher
Dr. Martin Schirmbacher

HÄRTING Rechtsanwälte

Dr. Martin Schirmbacher is a lawyer and specialist lawyer for IT at HÄRTING Rechtsanwälte in Berlin, a law firm specialised in media and technology. There he is head of the IT and data protection team. Schirmbacher advises many well-known agencies and companies from the online industry as well as advertising and software companies. In his work he deals a lot with the legal aspects of new forms of online advertising. Schirmbacher and his team focus on contract drafting and negotiations as well as data protection.

Schirmbacher is a well-known speaker at numerous industry events. At the Search Marketing Expo (SMX) and Data Driven Business, Schirmbacher has given presentations on legal aspects of online marketing for many years. In addition, Martin also gives seminars for 121WATT and many in-house workshops.


Jürgen Schlott
Jürgen Schlott

TOMORROW FOCUS Media GmbH

english vita

Ralf Schwöbel
Ralf Schwöbel

CEO

Tradebit, Inc.

After running his own SEO company as one of the most successful affiliate marketeers in Germany from 2002 to 2005, Ralf sold the company and in 2005 he started the digital download marketplace Tradebit.com which today hosts more than 25,000 merchants and over 30 Mio. downloadable products. Ralf got into e-commerce early 1995 when he started one of the first Internet shopping malls in Germany. As a book author and Linux evangelist he helped hundreds of companies to succeed with their online ventures since then. He is a frequent speaker on conferences about search technologies in the US and Germany.

Klaus Schwope
Klaus Schwope

Inhaber & Creative Director

nutcracker concepts


Sebastian Socha
Sebastian Socha

WinLocal GmbH


Alexander Sperber
Alexander Sperber

SearchInsider


Ralf Springer
Ralf Springer

Search Marketing Expert

NOKIA


Siegfried Stepke
Siegfried Stepke

e-dialog


Marc Stürzenberger
Marc Stürzenberger


Marcus Tandler
Marcus Tandler

Gründer und Chief Evangelist

Ryte

Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.


Marcus Tober
Marcus Tober

Founder and Chief Evangelist

Searchmetrics GmbH

Marcus Tober founded Searchmetrics in 2005 and is thus one of the pioneers who established SEO as a marketing discipline. In his position as Chief Evangelist at Searchmetrics, he brings together external and internal areas of responsibility in order to do justice to the ever-increasing importance of SEO and to show how this discipline should develop in the future. Marcus Tober has a cross-departmental strategic role: so he advises around developments and trends in SEO and supports the product team to drive the innovation of the Searchmetrics Suite. In 2016, he was voted European Search Personality of the Year at the European Search Awards. A self-proclaimed data and statistics geek, Marcus is a frequent speaker at conferences and is often asked to comment on the latest trends in the industry.


Evert Veldhuijzen
Evert Veldhuijzen

Managing Partner

The Reach Group GmbH

In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.


Prof. Dr. Christina Völkl-Wolf
Prof. Dr. Christina Völkl-Wolf

Fachhochschule Würzburg-Schweinfurt


Katja von der Burg
Katja von der Burg

Founder and CEO

Projecter

Katja von der Burg is the founder and CEO of the online marketing agency Projecter. She has been dealing with online marketing topics for 15 years and is an expert in online marketing strategies, social media and influencer marketing. With 55 employees, Projecter advises and supports clients such as Messe München, Carhartt WIP and SportScheck in all online marketing disciplines. As a trained journalist, Katja is very interested in all content formats and is very active on LinkedIn. As a runner and extreme athlete, she also uses social media from the perspective of influencers. 


Philipp von Stülpnagel
Philipp von Stülpnagel

Refined Labs


Ulf Weihbold
Ulf Weihbold

fredmansky


Stefan Weitz
Stefan Weitz

bing

Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft's product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft's muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan cities. A 12-year Microsoft veteran, he has worked in various groups including Windows Server, Security, and IT. Stefan is a huge gadget “junkie" and can often be found in electronics shops across the world looking for the elusive perfect piece of tech.


Gero Wenderholm
Gero Wenderholm

Online Marketing Expert

Wenderholm.de

As a freelancer, Gero Wenderholm advises large companies and wide-reaching portals on search engine marketing and online strategy development. The 41-year-old computer scientist and FC St. Pauli fan also lectures regularly at conferences and as a guest lecturer at universities. In 2013 he was elected to the SEO Expert Council of the BVDW and was Head of Search (SEO/SEA) at Tchibo until the end of 2014.


Carsten Wich
Carsten Wich

Senior Online Marketing Manager

mobile.international GmbH


Patrick Wolff
Patrick Wolff

CEO

e-wolff Consulting GmbH


Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique

Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.

Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.


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