Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.
Founder & Director
CEO, Managing Director
Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.
Founder and Author
Understanding Google Maps & Local Search
Süddeutsche Zeitung Digitale Medien GmbH
Will Critchlow is CEO of Distilled - a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN.
Telefónica Germany GmbH & Co. OHG
Head of Search Engine Advertising
be2 and C-date
Pascal is managing partner of cogito ergo GmbH & Co. KG. He is publisher and author of q48.de, a German online marketing and e-business blog for online executives eager to discuss.
His focus is primarily on online business models and their optimization, so he helps various companies and well-known brands to improve their ROI within the entire Internet activities. He also works as a consultant for various companies, helping them to build in-house e-commerce expertise. As an investor he supports start-ups with innovative business models in the area of online and media.
Prior to his step into self-employment with cogito ergo, he spent three years at FriendScout24 as Head of Business Development, responsible for the entire online marketing area at FiendScout24. Previously, he was responsible for business development in the Consumer Generated Media and User Tracking divisions at FOCUS Digital AG (now TOMORROW FOCUS AG), where he held the position of Chief Executive Officer.
Pascal studied computer science and economics at the Technical University of Munich, then obtained a BAW diploma in communications and finally received a bac. Phil. from the The Munich School of Philosophy.
Founder and CEO
Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.
Rand dropped out of the University of Washington in 2000 to work full-time at his mother’s small business marketing firm as a web designer. In 2004, he created the SEOmoz blog, which, over the next decade, became the world’s most popular community and content resource for search marketers. In 2007, Rand became CEO of SEOmoz, Inc (now called Moz), the software company he co-founded with his mom based on the blog’s success. That same year, he proposed to his longtime girlfriend, Geraldine DeRuiter, with a TV commercial that received widespread publicity (and, later, an awkward appearance on the Oprah Winfrey show). The two married in 2008 in a move Rand consistently refers to as the best, luckiest one of his life.
Over 7 years as CEO, Rand grew Moz from 7 employees to 134, revenues from $800K to $29.3mm, and traffic from 1 to 30mm annual visitors. He raised two rounds of funding ($1.1mm in 2007 and $18.1mm in 2012), led three acquisitions, and, in 2013, re-branded the company from SEOmoz to Moz, shifting focus from exclusively SEO tools to broader web marketing software. Rand stepped down as CEO in February of 2014 during a rough bout with depression and left the company 4 years later. He remains chairman of Moz’s board.
Rand is also the co-founder of Inbound.org, a site to dedicated to sharing articles about marketing from across the web, alongside Dharmesh Shah. The site was sold (for no profit) to Hubspot in 2014.
Rand may be best known for his popular blogs and regular Whiteboard Friday series, watched by tens of thousands of marketers each week. Rand is also a frequent keynote speaker at marketing conferences around the world, averaging ~100 days on the road each year and 30-40 speaking appearances. He has, much to his own surprise, amassed a large following on Twitter, Pocket, Facebook, and Slideshare.
In 2018, Rand founded SparkToro (an under-development software company focused on audience and influencer intelligence) and published, with Penguin/Random House, Lost and Founder: A Painfully Honest Field Guide to the Startup World.
Rand previously co-contributed to two books: Art of SEO, and Inbound Marketing & SEO. He’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500 (to which Moz was named 5 years in a row), and hundreds of other publications. He is, however, most proud of his prominent appearances in Geraldine’s first book, All Over the Place.
Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Senior Program Manager
Director Organic Search
Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives.
Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.
A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.
Timon Hartung has been active in online marketing and AdTech for over 10 years. He has his origins as a technology specialist in SEO, where he is also known as a speaker at international conferences and as a lecturer. But his expertise in performance marketing is also strong, especially in the areas of Facebook marketing, direct traffic and its tracking possibilities. Both on the corporate side as well as on the entrepreneur side as a StartUp founder, Timon was able to gain extensive experience. All this supports him in his current core business as a consultant for online marketing strategies, where he advises clients ind Germany and internationally.
Creative Managing Director
Director Client Services DACH
Markus Hövener is founder and Head of SEO of Bloofusion (www.bloofusion.de), an online marketing agency specializing in SEO and SEA. As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is editor-in-chief of the magazine suchradar (www.suchradar.de), active SEO blogger (blog.bloofusion.de) and has his own podcast Search Camp (www.searchcamp.de). He is also the author of two books („International SEO“ und „SEO - Die neuen Regeln“) as well as many articles and studies and speaks at many online marketing conferences (SMX, SEO Day, SEO Campixx, SEOkomm, Search Conference, iico, ...).
Before joining Bloofusion, he developed some of the first search engines in Europe before focusing on search engine optimization in 2001 and founding Bloofusion in California in 2002.
Alexander Holl, born in 1964, is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Holl was among other things managing director kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy.
Head of Search & Analytics
Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.
He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.
Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.
Head of AdX Buyer Development
André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.
Search & usability consultant
Omni Marketing Interactive
xplosion interactive GmbH
Team Lead SEA & Mobile Marketing
A search enthusiast, Laurence has been working in search engine advertising since 2007. Having gained her online marketing experience in Price Comparison (Shopzilla and Bizrate) and Retail, she manages SEA teams at Zalando GmbH for both the French and British markets, as well as leading the mobile marketing team.
Laurence also offers SEA consultancy for clients across Europe.
Senior Strategy Consultant
Michael Praetorius, geboren 1978 in München ist Publizist, Berater und Unternehmer.
Gemeinsam mit seinem Auftraggebern entwickelt Praetorius digitale Medienkonzepte, Vermarktungsmodelle und digitale Geschäftsmodelle.
Zudem unterrichtet Michael Praetorius als Dozent für Journalismus, Medienmanagement, Online-Marketing und Social Media bei unterschiedlichen Bildungseinrichtungen. An der Bayerischen Akademie für Werbung war Michael Praetorius bis 2016 Fachbeirat für Digital Media Management und Lehrgangsleiter für Digitalmarketing. Zudem ist Michael Praetorius langjähriger TV- und Hörfunkjournalist. Bei Antenne Bayern leitete Michael Praetorius die Online- und New Business-Abteilung und war als Chef vom Dienst und Sprecher in den Nachrichten zu hören.
Heute publiziert Michael Praetorius auf dieser Website und in mehreren Social Media Formaten bzw. YouTube Kanälen - darunter die Münchner Isarrunde und die Kreativ Lounge des MIZ Babelsberg.
Offene Seminare zum Thema YouTube Marketing und Social Media Marketing mit Michael Praetorius gibt es bei 121Watt.
Blue Summit Media GmbH
Founder & Director of Digital Strategy
Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.
Martin Schirmbacher studied law in Berlin and London and has been a lawyer with HÄRTING Rechtsanwälte in Berlin since 2005. He advises companies in many areas of technology and, for example, accompanies software companies in contract negotiations, examines online business concepts, advises on the introduction of innovative forms of online advertising and shows ways to the legally secure business ideas. Schirmbacher regularly publishes in relevant trade journals and online in search radars, at OnPage.org and Absolit on various online advertising topics. His practical handbook "Online-Marketing- und Social Media Recht" has just been published in a new edition. Further information is available here: www.online-marketing-recht.de
TOMORROW FOCUS Media GmbH
Inhaber & Creative Director
Search Marketing Expert
Founder & CEO
Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.
CTO and Founder
Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.
In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.
Founder and Managing Director
Katja von der Burg is the founder and managing director of the online marketing agency Projecter. She has been dealing with online marketing topics for 15 years and is an expert in online marketing strategies, social media and influencer marketing. With 55 employees, Projecter advises and supports clients such as Messe München, Carhartt WIP and SportScheck in all online marketing disciplines. As a trained journalist, Katja is very interested in all content formats and is very active on LinkedIn. As a runner and extreme athlete, she also uses social media from the perspective of influencers.
Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft's product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft's muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan cities. A 12-year Microsoft veteran, he has worked in various groups including Windows Server, Security, and IT. Stefan is a huge gadget “junkie" and can often be found in electronics shops across the world looking for the elusive perfect piece of tech.
Online Marketing Expert
As a freelancer, Gero Wenderholm advises large companies and wide-reaching portals on search engine marketing and online strategy development. The 41-year-old computer scientist and FC St. Pauli fan also lectures regularly at conferences and as a guest lecturer at universities. In 2013 he was elected to the SEO Expert Council of the BVDW and was Head of Search (SEO/SEA) at Tchibo until the end of 2014.
Senior Online Marketing Manager
e-wolff Consulting GmbH
Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.
Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.