International SEO Strategies & Tactics
A full day dedicated to international SEO. Covering a range of topics across technical SEO and content, attendees will leave with the knowledge needed to drive results and improve the performance of complex, multilingual websites.
Workshop Content
International Search
- Understanding search intent in different markets
- Identifying online competitors across markets via SERPs
Content
- Keyword research and mapping for international sites
- Content creation and localisation
- Featured snippets
- Entity-based optimisation
- Gap analysis for international SEO
- Creating topical content distribution models
- Content consolidation and low value content reduction
- Boosting blog traffic internationally
Technical SEO
- Web performance and Core Web Vitals optimisation
- Javascript SEO from an international site perspective
- Indexing and crawling strategies for international sites
- Prioritising optimisation efforts and implementations
International site structures and geo-targeting
- International site structures
- Content strategies for international sites
- Hreflang for international websites
- International website migrations
Reporting
- SEO channel performance reporting and monitoring
This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.
About the workshop leader:
Alin Radulescu is a freelance online marketing consultant who provides guidance to companies across various industries in the realm of organic search engine optimization. His expertise is primarily focused on technical SEO, web performance, and large-scale SEO in an international context. Additionally, Alin serves as a speaker for 121WATT GmbH, offering technical SEO seminars.
Until the end of 2018, Alin headed the SEO department at windeln.de SE. In this role, he played a pivotal role in establishing the SEO team, overseeing the internationalization and automation of the SEO strategy.