International SEO Strategies & Tactics @ SMX München

Monday, 11th March, 2024 | 9.00 am

You want even more knowledge and intensive working?
The workshops are the perfect addition to your SMX ticket. Every attendee will receive a participation certificate.

Workshop Overview

The workshop will be held in ENGLISH. Every attendee will receive a certificate.
Alin Radulescu
Alin Radulescu

Online Marketing Consultant

Instructor: Alin Radulescu

Monday, 11th March, 2024
9:00 pm – 5:00 pm

Price: €995 excl. MwSt.

Register now for €995 

A full day dedicated to international SEO. Covering a range of topics across technical SEO and content, attendees will leave with the knowledge needed to drive results and improve the performance of complex, multilingual websites.


Workshop Content

International Search

  • Understanding search intent in different markets
  • Identifying online competitors across markets via SERPs



  • Keyword research and mapping for international sites
  • Content creation and localisation
  • Featured snippets
  • Entity-based optimisation
  • Gap analysis for international SEO
  • Creating topical content distribution models
  • Content consolidation and low value content reduction
  • Boosting blog traffic internationally


Technical SEO

  • Web performance and Core Web Vitals optimisation
  • Javascript SEO from an international site perspective
  • Indexing and crawling strategies for international sites
  • Prioritising optimisation efforts and implementations


International site structures and geo-targeting

  • International site structures
  • Content strategies for international sites
  • Hreflang for international websites
  • International website migrations



  • SEO channel performance reporting and monitoring


This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.

About the Workshop Leader:

Alin Radulescu is a freelance online marketing consultant and advises companies from various industries on organic search engine optimization. He is specialised in technical search engine optimisation, web performance and large-scale SEO in an international context. Alin also gives technical SEO seminars at 121WATT GmbH.

Until the end of 2018 Alin was head of the SEO department at SE. There he helped to build up the SEO team and supervised the internationalization and automation of the SEO strategy.

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