International SEO Strategies & Tactics @ SMX München

Tuesday, 14th March, 2023 | 9.00 am

You want even more knowledge and intensive working?
The workshops are the perfect addition to your SMX ticket. Every attendee will receive a participation certificate.

Workshop Overview

The workshop will be held in ENGLISH. Every attendee will receive a certificate.
Gemma Houghton
Gemma Houghton

Director of Marketing

Webcertain

Instructor: Gemma Houghton

Tuesday, 14th March, 2023
9:00 pm – 5:00 pm

Price: €895 excl. MwSt.

Register now for €895 

A full day dedicated to international SEO. Covering a range of topics across technical SEO and content, attendees will leave with the knowledge needed to drive results and improve the performance of complex, multilingual websites.

 

Workshop Content

International Search

  • Understanding search intent in different markets
  • Identifying online competitors across markets via SERPs

 

Content

  • Keyword research and mapping for international sites
  • Content creation and localisation
  • Featured snippets
  • Entity-based optimisation
  • Gap analysis for international SEO
  • Creating topical content distribution models
  • Content consolidation and low value content reduction
  • Boosting blog traffic internationally

 

Technical SEO

  • Web performance and Core Web Vitals optimisation
  • Javascript SEO from an international site perspective
  • Indexing and crawling strategies for international sites
  • Prioritising optimisation efforts and implementations

 

International site structures and geo-targeting

  • International site structures
  • Content strategies for international sites
  • Hreflang for international websites
  • International website migrations

 

Reporting

  • SEO channel performance reporting and monitoring

 

This workshop is aimed at intermediate-level or above SEOs with a good understanding of the fundamentals.

 

 

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