Sascha Blank was self-employed with an SEO agency in Dortmund. In 2017, he changed sides and joined UNIQ GmbH as International SEO Manager, which was renamed Urlaubsguru GmbH in 2021. In the meantime, he is Director Inbound Marketing and responsible for organic success in search engines, among other things. Furthermore, he is involved in the www.verticalinhouse.de project of Dominik Schwarz (Hometogo).

Hanns is Lead SEO Manager at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 

Jakobus Müller is an expert for international E-Commerce SEO projects. He is currently the Head of SEO at DOUGLAS and is responsible for 36 online shops across Europe. Before, he worked in online fashion retail at Peek & Cloppenburg. Operational excellence and being an in-house SEO is his passion.

Jörg Niethammer is the SEO responsible at Hansgrohe SE in Schiltach in the Black Forest, one of the leading manufacturers for showers, bathroom and kitchen fittings and kitchen sinks.

He has been working with websites for more than 15 years and turned his hobby into his profession. During his studies, he worked for the German Bundestag in Berlin and Allianz in Munich, among others. After that, he made it to SEO team leader in an online marketing agency in Munich. Since returning home, he has been responsible for all websites of the hansgrohe, AXOR and Hansgrohe Group brands as well as the B2B portals at Hansgrohe international. The focus is on technical consulting for the website product owners, coordinating content creation and optimization at headquarters, and general SEO support for the international subsidiaries.

In addition to his hobbies of cycling and the Swabian-Alemannic carnival, he also blogs privately from time to time (jnON.de) and can also be found on Instagram and LinkedIn.

Andreas Pantelic has been an in-house SEO through and through for more than 10 years.

He led the SEO team at the world's leading online store for luxury fashion mytheresa.com, among others, and has now been responsible for SEO in the finance industry for 5 years at Interhyp, Germany's largest broker of private construction financing.

Together with the SEO Chancellor, Andi likes to speak at conferences about the secrets of a successful cooperation between agency and in-house.

Anke Probst moved from the agency side to in-house SEO in 2014 and feels right at home there. She is not only concerned with SEO strategies and typical implementations, but also with the necessary processes within the company, suitable team setups and how SEO can function sustainably as an interface function in different structures. Here she draws on many intensive experiences as Principal SEO at XING and as Director SEO at Verivox. What she enjoys most: complex page structures, user-generated content, close collaboration with developers and product managers.

Similar to a lot of other search marketeers Ann-Kathrin stumbled upon SEO when on a total different path, which was political science studies and a journalist career path in mind.

But it didn’t took long for SEO to become a passion for her when starting working at webhelps! Online Marketing in 2014, where the focus already was very content driven SEO combined with local SEO.
After further years in the agency world as an SEO consultant, she started her first inhouse SEO position at StudySmarter. Here she has built the international SEO team from scratch and successfully implemented SEO within the product-led content strategy.

To get a deeper understanding of the technical side of SEO Ann-Kathrin switched from her political science bachelors to a bachelors degree in Web Development and also gave SEO lectures at the SAE institute in Munich.

SEO is where bots & humans meet and Ann-Kathrin‘s daily aim is to connect them in the best way possible.

Madeleine Ruhe is still new to the speaker universe, but no less experienced for that. She discovered her passion for SEO while still at university and worked her way up from trainee to SEO Lead. After working in the in-house team at billiger-mietwagen.de and CamperDays, Madeleine joined RTL Germany in April 2018. There, she works on various digital platforms and is now responsible - together with her in-house team - for building the multipurpose website RTL+.

Maike Schultze-Rhonhof has been the Lead SEO Manager for organic visibility at AXA Konzern AG sites since 2016. In addition, she is responsible for the sales-related paid social media area and established the topics of data analytics, conversion rate optimization and testing in the Group together with her team. After her media management studies at the Fresenius University of Applied Sciences in Cologne and stations such as Lufthansa Systems, she supported the in-house SEO teams at Chefkoch.de, SIXT ride, GetYourGuide and Axel Springer SE, among others. She is interested in sustainable optimization for the algorithms of the different search platforms and a reasonable channel mix. As an external consultant and mentor, she has devoted her heart and soul to the (knowledge) development of online marketing teams in companies. She has been teaching SEO at TH Köln since 2022 together with other great industry colleagues. 

Britta Voß is the product owner responsible for Viessmann's international websites. As project manager, she is currently leading more than 40 countries through a complete relaunch.

She has been working for Viessmann in Berlin since 2021. Founded in 1917 and headquartered in Allendorf (Eder), the globally active family-owned company creates optimal climates for residential, industrial and commercial buildings with renewable energy solutions such as heat pumps and other sustainable products for heating, cooling and ventilation.
The media scientist (M.A.) initially started out in the journalistic field, but quickly found her way into digital marketing. In her previous position at the ACO Group, her focus was initially on content, SEO and social media, before she also took over product ownership for the development of the websites here.