Inhouse SEO Day @ SMX Munich

Tuesday, 15th March, 2022

  • How do I get SEO on the agenda of key stakeholders in my company?
  • How do I get more resources?
  • How can I achieve my goals AND engage other departments?
  • How do I motivate my team?
  • What are the big challenges In-house SEOs are facing today?

And, do others face the same challenges?

Complex systems, outdated structures, technologies that can’t simply be renewed, compromises that have to be made in order to achieve the best for the entire company – these are topics that are not usually discussed at conferences.

At SMX Munich 2022, we’re changing that. On the day before the conference, Tuesday, March 15, we invite you to attend the Inhouse SEO Day for the first time.

There will be sessions and discussion panels! Content that should not be discussed publicly and the exchange between the Inhouse SEOs are the focus. And because the day is made for you, the Inhouse SEOs, we are especially happy about our two Conference Chairs, who will support us with content and guide you through the day.

Jana Lavrov
Jana Lavrov

Head of Editorial SEO

ZEIT ONLINE

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions.

Dominik Schwarz
Dominik Schwarz

Chief Inbound Officer

HomeToGo

Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle “In-house Team of the Year” award 2018 as well as the “Organic Team of the Year” and “Chair’s Selection” (THE DRUM).
Previously, Schwarz worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Schwarz is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.

Bring your questions, let us know today which topics you would like to discuss (email hidden; JavaScript is required).

Register now for €895


Bring your questions around topics such as:

  • Migrations
  • Reporting
  • Scaling SEO
  • SEO Tools
  • SEO productivity hacks
  • Link building
  • SEO on millions of pages
  • How to get development to do the right thing for SEO
  • How to get content optimized (by other teams)
  • Who saw a traffic drop? How did you get out of it?
  • Schema
  • AMP
  • International SEO
  • Technical SEO
  • SEO strategy
  • How companies are changing content to be featured in featured snippets
  • Strategy adjustments in light of recent algorithm changes
  • Voice search and digital assistant strategies being applied today

The detailed agenda will be released in late fall, but you can reserve one of the limited seats now.

Register now for €895


PLEASE NOTE: It’s just for In-House SEO managers.

This workshop is only available to “in-house SEOs”: “In-house SEOs” are people who work full-time at a company that does not offer search marketing services. If you do not fall under this criteria, you will be contacted to select another workshop.

This workshop is not available to Agencies, consultants, bloggers, vendors, press. We vet the

list and only allow in-house SEO managers to attend.

Complex systems, outdated structures, technologies that can’t simply be renewed, compromises that have to be made in order to achieve the best for the entire company – these are topics that are not usually discussed at conferences.

At SMX Munich 2022, we’re changing that. On the day before the conference, Tuesday, March 15, we invite you to attend the Inhouse SEO Day for the first time.

There will be sessions and discussion panels! Content that should not be discussed publicly and the exchange between the Inhouse SEOs are the focus. And because the day is made for you, the Inhouse SEOs, we are especially happy about our two Conference Chairs, who will support us with content and guide you through the day.

Jana Lavrov
Jana Lavrov

Head of Editorial SEO

ZEIT ONLINE

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions.

Dominik Schwarz
Dominik Schwarz

Chief Inbound Officer

HomeToGo

Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle “In-house Team of the Year” award 2018 as well as the “Organic Team of the Year” and “Chair’s Selection” (THE DRUM).
Previously, Schwarz worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Schwarz is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.

Bring your questions, let us know today which topics you would like to discuss (email hidden; JavaScript is required).

Register now for €895


Bring your questions around topics such as:

  • Migrations
  • Reporting
  • Scaling SEO
  • SEO Tools
  • SEO productivity hacks
  • Link building
  • SEO on millions of pages
  • How to get development to do the right thing for SEO
  • How to get content optimized (by other teams)
  • Who saw a traffic drop? How did you get out of it?
  • Schema
  • AMP
  • International SEO
  • Technical SEO
  • SEO strategy
  • How companies are changing content to be featured in featured snippets
  • Strategy adjustments in light of recent algorithm changes
  • Voice search and digital assistant strategies being applied today

The detailed agenda will be released in late fall, but you can reserve one of the limited seats now.

Register now for €895


PLEASE NOTE: It’s just for In-House SEO managers.

This workshop is only available to “in-house SEOs”: “In-house SEOs” are people who work full-time at a company that does not offer search marketing services. If you do not fall under this criteria, you will be contacted to select another workshop.

This workshop is not available to Agencies, consultants, bloggers, vendors, press. We vet the

list and only allow in-house SEO managers to attend.

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