Inhouse SEO Day

14th March, 2023 - Munich

  • How do I get SEO on the agenda of key stakeholders in my company?
  • How do I get more resources?
  • How can I achieve my goals AND engage other departments?
  • How do I motivate my team?
  • What are the big challenges In-house SEOs are facing today?

And, do others face the same challenges?

 

After the successful launch of the Inhouse SEO Day, it will now take place as part of SMX Munich. On the day before the conference, March 14, 2023, everything revolves around your topics:

Complex systems, outdated structures, technologies that can’t simply be renewed, compromises that have to be made in order to achieve the best for the entire company – these are topics that are not usually discussed at conferences.

There are sessions and discussion rounds! Content that should not be discussed publicly and the exchange between the in-house SEOs are the focus. Jana and Dominik are the hosts of the day.

 

Programm Chair and Moderator: Dominik Schwarz, Founder, Vertical Inhouse
Moderator: Jana Lavrov, Head of Editorial SEO bei ZEIT ONLINE.

Register now for €895*

Please note that the program will be held in German only. There is no translation service.

*The price includes only the Inhouse SEO Day in Munich. The SMX Munich conference is not included.


It’s just for In-House SEO managers – what does that mean?

This part of the conference is only available to “In-house SEOs”: “In-house SEOs” are people who work full-time at a company that does not offer search marketing tools or services. If you do not fall under this criteria, you will be contacted an you alternatively select any of the workshops running on March 14.

The In-House SEO Day is not available to agencies, consultants, bloggers, vendors, press. We vet the list and only allow in-house SEO managers to attend.

Location

ICM – Internationales Congress Center München

ICM – Internationales Congress Center München

Am Messesee
81829 Munich
Germany


Agenda

Please note that the program will be held in German only. There is no translation service.

After the successful launch of the Inhouse SEO Day, it will now take place as part of SMX Munich. On the day before the conference, March 14, 2023, everything revolves around your topics:

See all Session Descriptions

Tuesday - 14 March, 2023

8.30 am

Registrierung und kleines Frühstück

9.00 am
Sessions are partially or completely in German.
Room: Saal 21

Willkommen

Dominik und Jana heißen euch herzlich willkommen zum zweiten Inhouse SEO Day @ SMX München. Bevor wir loslegen, bekommt ihr hier Infos zum Programmablauf und wie ihr für euch das Meiste aus diesem Tag holen könnt. Don't miss it!

Speaker:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

9.15 am
Sessions are partially or completely in German.
Room: Saal 21

Eröffnungstalk: Bereit für den SEO Paradigmenwechsel?

Technisches SEO wird in absehbarer Zeit keine entscheidenden Wettbewerbsvorteile mehr bringen. Nutzersignale bestimmen, was in den Top 10 rankt. Das bedeutet einen Paradigmenwechsel für SEO: Mehr denn je müssen wir unsere Zeit mit Marketing verbringen. Einfacher gesagt, als getan. In seiner Keynote zeigt euch Hanns, wie die Umsetzung funktioniert, wann die Umsetzung erfolgen muss und was das für eure Teams (Setups) heißt.

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Hanns Kronenberg, Lead SEO Manager, Chefkoch

10.00 am
Sessions are partially or completely in German.
Room: Saal 21

Walk me through: Erfolgreich(e) Inhouse-SEO Teams aufbauen, führen & entwickeln: Drei Praxisberichte

Drei Kolleg:innen berichten ganz konkret, wie ihre SEO-Teams aufgestellt sind (oder sein sollten) und sie dafür sorgen, dass alle motiviert, up to date und gut beschäftigt sind und bleiben.

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Maike Schultze-Rhonhof, Lead SEO Manager, AXA

Anke Probst, Director SEO, Verivox

Jörg Niethammer, Search Experience Manager, Hansgrohe SE

10.45 am

Kaffeepause

11.15 am
Sessions are partially or completely in German.
Room: Saal 21

Walk me through: Erfolgreich(en) Content produzieren, verwalten & messen: Drei Praxisberichte

Drei Kolleg:innen berichten ganz konkret, wie Contentproduktion, Content Management und die Erfolgsmessung von Inhalten in ihren Unternehmen funktioniert.

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Britta Voß, Project Manager CMS & Website Relaunch, Viessmann

Sascha Blank, Director Inbound Marketing, Urlaubsguru

Ann-Kathrin Reitmeyer, SEO Lead, StudySmarter

12.00 pm
Sessions are partially or completely in German.
Room: Saal 21

Panel: Search Technologie 2023 - Wo stecken die größten Technik-Hebel?

Gute User Experience schön und gut - aber mit welchen Technologien erreichen wir die? Was hat sich zuletzt in diesem Bereich verändert und wo liegen die größten Hebel, um mit schlauem Einsatz von Software, Tools und Frameworks das Meiste rauszuholen?

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Maike Schultze-Rhonhof, Lead SEO Manager, AXA

Andreas Pantelic, Senior Specialist SEO, Interhyp

Jakobus Müller, Head of SEO, Douglas

12.30 pm

Mittagspause

1.30 pm
Sessions are partially or completely in German.
Room: Saal 21

Talk: Der Bau einer Multipurpose SPA aus SEO Sicht bei RTL+

Welche Rolle spielt der Kanal SEO bei einem Projekt, das unterschiedliche Mediengattungen in einer Streaming Plattform vereint? Wie arbeitet das SEO Team innerhalb der Organisation und womit haben wir uns die ersten Monate der Bau- und Launchphase am meisten beschäftigt. Technische Besonderheiten (JavaScript SEO) , Stolpersteine (Response Zeiten, Page Speed) und erste Erfolge (Audio Migration) inklusive.

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Madeleine Ruhe, Team Lead SEO, RTL Deutschland

2.15 pm
Sessions are partially or completely in German.
Room: Saal 21

Let's talk: Roundtable-Diskussion aka BEST. ADVICE. EVER

Beim Inhouse SEO Day triffst du Kollegen*innen, die deine Situation kennen und teilen - und genau deshalb ist der Austausch hier so fruchtbar. Die Teilnehmer-Diskussionsrunde ist nicht selten die "Golden Nugget" Session, denn der Austausch zu den gemeinsamen Problemen mit gleichgesinnten Profis ist der Weg zu den Lösungen, ein wenig Empathie und einem starken professionellen Netzwerk. Die Themen werden hier kurz vor der Konferenz bekannt gegeben. Du kannst vor Ort auswählen, welche Runde für dich die Richtige ist.

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

3.15 pm

Kaffeepause

3.45 pm
Sessions are partially or completely in German.
Room: Saal 21

Walk me through: Erfolgreich(e) Links verdienen, PR steuern & Medienarbeit machen: 3 Praxisberichte

Drei Kolleg:innen berichten ganz konkret, mit welchen Tricks und in welchem Setup sie in ihren Unternehmen sich Links verdienen und aus der Presse- und Medienarbeit zusätzlichen SEO-Wert generieren

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Jakobus Müller, Head of SEO, Douglas

Andreas Pantelic, Senior Specialist SEO, Interhyp

Sascha Blank, Director Inbound Marketing, Urlaubsguru

4.30 pm
Sessions are partially or completely in German.
Room: Saal 21

Panel: Inhouse-SEO in Zeiten der Rezession: Sparkurs oder jetzt erst recht?

Muss in wirtschaftlichen Zeiten SEO hinten anstehen oder wird organic vielleicht so wichtig wie lange nicht? Wo können auch wir einsparen und wo muss jetzt richtig investiert werden - und wie vermitteln wir unsere Position wirkungsvoll unseren Vorgesetzten? Eine Diskussionsrunde.

Moderators:

Dominik Schwarz, Founder, Vertical Inhouse

Jana Lavrov, Head of Editorial SEO, ZEIT ONLINE

Speaker:

Anke Probst, Director SEO, Verivox

Britta Voß, Project Manager CMS & Website Relaunch, Viessmann

Ann-Kathrin Reitmeyer, SEO Lead, StudySmarter

Jörg Niethammer, Search Experience Manager, Hansgrohe SE

5.00 pm
Sessions are partially or completely in German.

Q&A

6.00 pm
Sessions are partially or completely in German.

Inhouse SEO Networking Meeting - Offen für alle Inhouse SEOs


Speaker


Sascha Blank
Sascha Blank

Director Inbound Marketing

Urlaubsguru

Sascha Blank was self-employed with an SEO agency in Dortmund. In 2017, he changed sides and joined UNIQ GmbH as International SEO Manager, which was renamed Urlaubsguru GmbH in 2021. In the meantime, he is Director Inbound Marketing and responsible for organic success in search engines, among other things. Furthermore, he is involved in the www.verticalinhouse.de project of Dominik Schwarz (Hometogo).


Hanns Kronenberg
Hanns Kronenberg

Lead SEO Manager

Chefkoch

Hanns is Lead SEO Manager at Chefkoch (Gruner+Jahr, from 2022 RTL). With over 22 million unique users per month, Chefkoch is Europe's highest-reach food platform (#3 worldwide). Hanns studied business administration with a focus on marketing with Prof. Dr. Dr. h.c. mult. Heribert Meffert in Münster and has been involved with search engines for over 20 years. After holding management positions at companies such as RTL, Deutsche Telekom, Tomorrow Focus, muenchen.de and meinestadt.de, Hanns is a familiar face on the SEO scene, particularly due to his many years as Head of Marketing at SEO tool provider SISTRIX. In addition to his work at Chefkoch, Hanns also advises various companies as an SEO expert. He reports on his experiences from the SEO kitchen at Chefkoch and his SEO tool experiences as co-host together with his wife Christine in the SEO podcast "SEO Date".


Jana Lavrov
Jana Lavrov

Head of Editorial SEO

ZEIT ONLINE

Jana Lavrov is Head of Editorial SEO at ZEIT ONLINE. Her focus is an editorial search engine optimization. Since 2014, she has been in charge of the editorial SEO department in the Berlin newsroom of the online news portal, where she built up the SEO team and integrated search engine optimization into the editorial workflows. Previously, Jana worked as a freelance writer for radio, print and television, did press and public relations work for internet start-ups and volunteered in film and television productions. 


Jakobus Müller
Jakobus Müller

Head of SEO

Douglas

Jakobus Müller is an expert for international E-Commerce SEO projects. He is currently the Head of SEO at DOUGLAS and is responsible for 36 online shops across Europe. Before, he worked in online fashion retail at Peek & Cloppenburg. Operational excellence and being an in-house SEO is his passion.


Jörg Niethammer
Jörg Niethammer

Search Experience Manager

Hansgrohe SE

Jörg Niethammer is the SEO responsible at Hansgrohe SE in Schiltach in the Black Forest, one of the leading manufacturers for showers, bathroom and kitchen fittings and kitchen sinks.

He has been working with websites for more than 15 years and turned his hobby into his profession. During his studies, he worked for the German Bundestag in Berlin and Allianz in Munich, among others. After that, he made it to SEO team leader in an online marketing agency in Munich. Since returning home, he has been responsible for all websites of the hansgrohe, AXOR and Hansgrohe Group brands as well as the B2B portals at Hansgrohe international. The focus is on technical consulting for the website product owners, coordinating content creation and optimization at headquarters, and general SEO support for the international subsidiaries.

In addition to his hobbies of cycling and the Swabian-Alemannic carnival, he also blogs privately from time to time (jnON.de) and can also be found on Instagram and LinkedIn.


Andreas Pantelic
Andreas Pantelic

Senior Specialist SEO

Interhyp

Andreas Pantelic has been an in-house SEO through and through for more than 10 years.

He led the SEO team at the world's leading online store for luxury fashion mytheresa.com, among others, and has now been responsible for SEO in the finance industry for 5 years at Interhyp, Germany's largest broker of private construction financing.

Together with the SEO Chancellor, Andi likes to speak at conferences about the secrets of a successful cooperation between agency and in-house.


Anke Probst
Anke Probst

Director SEO

Verivox

Anke Probst moved from the agency side to in-house SEO in 2014 and feels right at home there. She is not only concerned with SEO strategies and typical implementations, but also with the necessary processes within the company, suitable team setups and how SEO can function sustainably as an interface function in different structures. Here she draws on many intensive experiences as Principal SEO at XING and as Director SEO at Verivox. What she enjoys most: complex page structures, user-generated content, close collaboration with developers and product managers.


Ann-Kathrin Reitmeyer
Ann-Kathrin Reitmeyer

SEO Lead

StudySmarter

Similar to a lot of other search marketeers Ann-Kathrin stumbled upon SEO when on a total different path, which was political science studies and a journalist career path in mind.

But it didn’t took long for SEO to become a passion for her when starting working at webhelps! Online Marketing in 2014, where the focus already was very content driven SEO combined with local SEO.
After further years in the agency world as an SEO consultant, she started her first inhouse SEO position at StudySmarter. Here she has built the international SEO team from scratch and successfully implemented SEO within the product-led content strategy.

To get a deeper understanding of the technical side of SEO Ann-Kathrin switched from her political science bachelors to a bachelors degree in Web Development and also gave SEO lectures at the SAE institute in Munich.

SEO is where bots & humans meet and Ann-Kathrin‘s daily aim is to connect them in the best way possible.


Madeleine Ruhe
Madeleine Ruhe

Team Lead SEO

RTL Deutschland

Madeleine Ruhe is still new to the speaker universe, but no less experienced for that. She discovered her passion for SEO while still at university and worked her way up from trainee to SEO Lead. After working in the in-house team at billiger-mietwagen.de and CamperDays, Madeleine joined RTL Germany in April 2018. There, she works on various digital platforms and is now responsible - together with her in-house team - for building the multipurpose website RTL+.


Maike Schultze-Rhonhof
Maike Schultze-Rhonhof

Lead SEO Manager

AXA

Maike Schultze-Rhonhof has been the Lead SEO Manager for organic visibility at AXA Konzern AG sites since 2016. In addition, she is responsible for the sales-related paid social media area and established the topics of data analytics, conversion rate optimization and testing in the Group together with her team. After her media management studies at the Fresenius University of Applied Sciences in Cologne and stations such as Lufthansa Systems, she supported the in-house SEO teams at Chefkoch.de, SIXT ride, GetYourGuide and Axel Springer SE, among others. She is interested in sustainable optimization for the algorithms of the different search platforms and a reasonable channel mix. As an external consultant and mentor, she has devoted her heart and soul to the (knowledge) development of online marketing teams in companies. She has been teaching SEO at TH Köln since 2022 together with other great industry colleagues. 



Britta Voß
Britta Voß

Project Manager CMS & Website Relaunch

Viessmann

Britta Voß is the product owner responsible for Viessmann's international websites. As project manager, she is currently leading more than 40 countries through a complete relaunch.

She has been working for Viessmann in Berlin since 2021. Founded in 1917 and headquartered in Allendorf (Eder), the globally active family-owned company creates optimal climates for residential, industrial and commercial buildings with renewable energy solutions such as heat pumps and other sustainable products for heating, cooling and ventilation.
The media scientist (M.A.) initially started out in the journalistic field, but quickly found her way into digital marketing. In her previous position at the ACO Group, her focus was initially on content, SEO and social media, before she also took over product ownership for the development of the websites here. 


 

Review – Inhouse SEO Day 2022

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