Alexander Holl is founder and managing director of 121WATT , which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the CV of the learned business economist. In this time Alexander was among other things managing director at kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy.
Founder and CEO
Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW's Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.
Prof. Dr. Mario Fischer has been teaching and researching at the University of Applied Sciences Würzburg in the Faculty of Computer Science & Business Informatics since 1998. Through the tms institute in Nuremberg, he advises large and medium-sized companies in many industries on all e-commerce topics, especially SEO, SEA, usability and conversion optimization. In 1995, he founded the software company tms development GmbH.
Fischer is represented on numerous expert panels and is known for his numerous practical presentations, seminars, conferences and publications. His latest book "Website Boosting" was also published in Spain and India, has been at the top of the relevant specialist bestseller lists for years and, with well over 20,000 copies, is probably one of the best-selling specialist books in the web sector. The blog for the book can be found at www.website-boosting.de/blog. In 2009 Mario Fischer was elected SEO of the year.
Since 2010, he has also been publisher and editor-in-chief of Websiteboosting magazine.
CEO & Co-founder
With more than 20 years’ experience in online marketing, technical and global SEO, Bastian was named “Search Personality of the Year” at the 2019 European Search Awards: a welcome acknowledgement of his contributions to a rapidly evolving industry. He currently oversees both Peak Ace’s search engine optimisation and content marketing initiatives.
Bastian’s believes that understanding a target market means not only getting to grips with the language, but also the culture. This has given him a unique perspective on how to reach global audiences. Bastian leads a thriving team of expert native speakers, equipped to serve clients in 20+ languages, and the results speak for themselves.
A full-service performance marketing agency with a focus on “all things search”, Peak Ace has a flair for over-achieving. Uncompromisingly technology-driven and a favourite of high profile clients such as Airbnb, SEPHORA and McKinsey & Company, Peak Ace is also celebrated among the marketing industry. In 2021, it was named Best Large Integrated Agency by multiple industry awards bodies, in both regional and global competition. Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and always going to bed with “inbox zero”.
Founder and CEO
Robin Heintze is managing director of the online marketing specialist morefire. The 80-person international team of sympathetic specialists uses all relevant channels in online marketing to achieve sustainable growth for customers. The interdisciplinary teams deliver the strategy and the interlocking implementation of several channels from a single source. Customers include B2B and B2C companies from many different industries and countries. SEO, SEA, content marketing, social media, display, marketing automation and web analysis are used to win new customers for the customers. Current online marketing know how from the experts can be found on the agency blog more-fire.com/blog
Markus Hövener is founder and Head of SEO of the online marketing agency Bloofusion (www.bloofusion.de). As managing partner of Bloofusion Germany he is responsible for all activities in Germany, Austria and Switzerland. Markus Hövener is also a book author (including "International SEO"), writes many articles for the Bloofusion Blog, editor-in-chief of the magazine suchradar, podcaster ("Search Camp" and "Alles auf Start"), shares knowledge (especially on www.omcampus.de) and appears as a speaker at many conferences.
SEO & Digital Strategy Consultant
Astrid Kramer has been active in online marketing with a focus on SEO since 2007. For more than 6 years she has been advising market-leading and wide-reaching portals, publishing sites and shops. She has also lectured at the Bertelsmann Academy, Hamburg Media School, Good School and AFS. Her academic background includes a master's degree in information science, social psychology and legal informatics and a postgraduate course in business management.
Webmaster Trends Analyst
John coordinates Google Search webmaster & developer outreach efforts as a webmaster trends analyst. He and his team connect the Google-internal world of Search engineering, to those who create and optimize public websites. Together, they help to bring an understanding of the external web ecosystem to internal teams, and help publishers make awesome websites that work well for users and search engines. John joined Google in 2007 and works in Zuerich, Switzerland.
Head of Paid Search
Melanie Schlegel, born in 1978 in Schleswig-Holstein, has been pursuing her great passion for online marketing since 2005. From 2005 to 2008, after graduating in sociology, Melanie was responsible for strategic and operational SEA campaigns for numerous clients at eprofessional, a Hamburg-based performance agency. This was followed by a number of positions on the corporate side, where she was responsible for international SEA for PARSHIP in 14 countries and for gay PARSHIP from mid-2008 to mid-2011. From 2013 on, Melanie was Head of Business Development at pilot GmbH, where she was responsible for the sustainable and comprehensive online marketing strategy development for new customers as well as for the development of existing customers. Since July 2014, she has been head of the paid search department at OTTO in Hamburg.
Chief Inbound Officer
Dominik Schwarz is Chief Inbound Officer at HomeToGo, the search engine for vacation rentals and holiday apartments. The internationally operating company is one of the fastest-growing start-ups in Germany (Gründerszene). The Berlin-based SEO team is winner of the SMX Advanced Seattle "In-house Team of the Year" award 2018 as well as the "Organic Team of the Year" and "Chair's Selection" (THE DRUM).
Previously, Dominik worked at KAYAK, a flight and hotel comparison company, where he oversaw more than 30 local US-based markets as Director SEO Europe. Dominik is publisher of the In-House SEO platform VERTICALINHOUSE (DE). He lives and works in Berlin.
Gründer und Chief Evangelist
Marcus Tandler, also known as "Mediadonis", is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning software for sustainable website quality management. Marcus loves SEO and has been active in SEO since 1998. With the launch of Google in Germany in 2000, he grew up with Google and its search algorithm. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0 expo. In addition, he has also given lectures at in-house events of large corporations such as Google, Facebook and Microsoft. Marcus holds a master's degree from the University of Augsburg and a diploma in media marketing from the Bavarian Academy for Advertising and Marketing in Munich. Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and the University of Applied Sciences Salzburg. In April 2017 Marcus was awarded "European Search Personality of the Year" at the European Search Awards in Krakow.
Oliver Zenglein is managing director at SEM Boutique. Before that, the business economist (Diplom-Betriebswirt (FH)) and advertising merchant managed the online marketing of windeln.de, was responsible for the worldwide online marketing of the dating agency be2 and worked as online marketing manager at Scout24.
Oliver has been giving Google Ads seminars for professionals at 121WATT since 2009 and is blogging at http://sem-boutique.de/magazin.