SMX Workshops with international experts

Tuesday, 16th March, 2020 | 9.00 am

You want even more knowledge and intensive working? Maximise your time at SMX.
The workshops the day before SMX are the perfect addition to your ticket:

The following workshop with Bastian Grimm will be held in ENGLISH.
Bastian Grimm
Bastian Grimm

Director Organic Search

Peak Ace AG

Leader: Bastian Grimm
Tuesday, 16th March, 2021
9:00 am – 5:00 pm

Location will be announced

Price: €895 excl. MwSt.

Included are two coffee breaks, lunch and soft drinks during the conference
The workshop places are limited – secure your space now!

Register Now for €895


8:00 am – Registration
9:00 am – Workshop
10:15 am – Coffee Break
10:45 am – Workshop
12:30 pm – Lunch Break
1:30 pm – Workshop
2:45 pm – Coffee Break
3:15 pm – Workshop
5:00 pm – End of Workshop

This one-day workshop focusses on technical SEO at the highest level as well as the discussion of current SEO trends and changes.

Workshop content

  • Crawling & indexation: best practices for controlling web crawlers
  • Robots.txt & robots meta tags
  • Canonical tags
  • X-robots header
  • Crawler control tips & tricks (PRG, etc.)
  • Log file, crawlability & crawl gap analysis / auditing
  • Which pages should be included in the Google index and why?
  • Crawlability is not the same as indexing: solutions to the dilemma
  • HTTP response codes – obstacles & facts worth knowing
  • 3XX: redirects (incl. maintenance, redirect chains, domain migrations)
  • 4XX + 5XX: proper handling of error codes (incl. retry-after, 404 vs 410, etc.)
  • What else is there and what can I use it for?
  • Internal linking
  • Best practices & strategies
  • Identify weak spots and opportunities
  • Link control & link hubs
  • Pagination done right
  • Technology
  • Welcome to the “Mobile First Index ” – what do I need to know?
  • JavaScript SEO – angular, react & other JavaScript craziness
  • Speed, speed, speed
  • Basic things that everyone should do, but only a few people are aware of
  • Performance Optimisation Best Practices (Critical Rendering Path, etc)
  • Site speed “2.0“ – HTTP/2 and other new performance optimisation strategies
  • International
  • Hreflang / geo setups
  • Multi-domain setups
  • Latest updates discussion

Target group

  • In-house SEOs with more than two years of experience who want to take their SEO knowledge to the next level
  • SEOs who have been working in agencies for at least two years and would like to deepen their SEO knowledge

SEO beginners with less than two years of experience might eventually have problems following us. Of course, everyone is most welcome to join us. However, please be aware that we will try and get through a lot so that we will have a tight schedule that day. Unfortunately, there will not be enough time to explain basics.

The workshop places are limited – secure your space now!

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