Advanced Google Ads Workshop
The Advanced Google Ads workshop is tailored for a EU audience and incorporates many examples and nuances specific to the EU market. The focus of the day is on mastering Google Ads for optimal performance, emphasizing modern techniques like automation, AI, and advanced audience targeting.
Navah and Frederik will cover:
Keywords & Negative Keywords
– Strategies for identifying and adding negative keywords based off of search terms as well as proactive negatives.
Automation in Google Ads
– Workshopping scripts and rules
Audiences
– Remarketing strategies in a privacy first world
Performance Max Campaigns
– How to gain reporting and strategic insights from them with and without coding.
Bidding & Budgeting
– Budget pacing strategies when using smart and non-smart campaigns
Reporting
– Conversion tracking updates complete with how and when to use conversion values in non-ecomm accounts
The Power of AI in Google Ads
– Practical applications in your campaigns
Q&A and Ad Network walk throughs
About the Workshop Leaders:
Frederick co-founded Optmyzr in 2013. A former Google executive and one of the tech giant’s first 500 employees, Fred spent close to 10 years managing and evangelizing for the AdWords (now Google Ads) product, and is best remembered for his work on Quality Score. Fred is also an accomplished speaker on PPC account management, automation, and scripts He is also listed at #4 on PPC Hero’s definitive industry ranking of the 25 most influential PPC experts of 2020.
A veteran of the digital marketing industry and “Top 25 PPC Expert”, Navah began as an SEO in 2008, transitioning to PPC in 2012. She is a frequent contributor to SEJ, SEL, SEMrush, and WordStream blogs/webinars.In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.