Even with all of the new marketing channels that have opened up over the years, Google Ads is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.
Join Brad Geddes for a half day of Google Ads education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.
This half day workshop can be combined with the second half day workshop on Tuesday, March 16th.
Day 1 will cover how searchers interact with your keywords and ads. This day will ensure beginners understand how search functions and will dive into the nuances of match types, n-grams, and ad testing for the experts.
The Buyer Journey We start the day looking at how people search and the overall buying funnel. We will examine funnels for different types of companies. This information helps set the stage for the rest of the day as your keywords, ads, audiences, and attribution models all stem from how people search, research, and buy from your company.
Comprehensive Keyword Usage & Organization: The absolute center of every Google Ads campaign is keywords. We’ll start this section by correlating keywords to the buying funnel and examining the user intent. While keywords are the lifeblood of PPC, perfecting your match types usage while controlling your negative keywords can drastically increase your overall revenue.
With the recent changes to match types, we’ll dive into how to manage search terms and organizational principles to maintain control of your search terms even though the match type changes.
For the advanced users, we will get into n-gram analysis and Levenshtein distance for query management and analysis.
Everything You Need to Know About Creating & Testing Amazing Ads: There’s a reason it’s called Google Ads, Bing Ads, and Ad Groups. The only part of your account that a searcher sees is your ads. We’ll cover how to:
Create compelling ads
How to use RSAs, ETAs, and 3rd headlines
Scientifically test ads for small to enterprise accounts
Find & use insights from ad testing data
It doesn’t matter if you have 10 ads or 10 million; we will go through how to test individual ad groups, and test at scale so you can pull customer insight data for your account.
Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day, and we will end the day with an open Q&A session so you can make sure your specific questions are answered.
Who is Brad Geddes?
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to consulting, educating, and training marketers on Internet marketing theory and best practices. Not one to hold secrets, Brad is a prominent educator in the PPC industry.
Google Certified Google Ads Trainer
Author of “Advanced Google AdWords”
Host of Marketing Nirvana on Webmaster Radio
International Speaker at 65+ conferences
Hosted 100+ training workshops
Trained more than 10,000 businesses on AdWords/Google Ads
Columnist for Search Engine Land since 2007
Active PPC blogger since 2001
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https://smxmuenchen.de/en/?p=12408 Search Marketing Expo – SMX Munich Advanced Google Ads Workshop with Brad Geddes I
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