Even with all of the new marketing channels that have opened up over the years, Google Ads is still the core of many companies interactive campaigns. If your PPC campaigns are not running efficiently, it can have a drastic impact on your bottom line.
Join Brad Geddes for a half day of Google Ads education and discussion that will teach you not only the best practices, but also advanced concepts and strategies that are based upon a decade of research and testing.
This half day workshop can be combined with the first half day workshop on Monday, March 15th.
Day 2 will level up your PPC skills to ensure you are getting the most out of your audience targeting strategies. Then we’ll look at how to do a competitive analysis to understand what your competition is doing across markets. Lastly, we’ll look at how all PPC data is interrelated so you can quickly understand your account metric changes and understand where to put any fixes in place or take advantage of these changes.
Audience Targeting Strategies: Audience targeting should be part of your PPC strategies. We’ll examine display remarketing, remarketing list for search ads, customer match, demographic targeting, and other audience options. We’ll show how to create advertising strategies for your account that combines audience targeting data and other Google Ads features together to fine-tune your customer acquisition strategy. We’ll relate these features back to the customer journey so you can fill your funnel with users based upon where you want to increase your funnel size.
Competitive Analysis Your ads and marketing do not exist in a vacuum. Competitors are watching and changing offers or starting new promotions all the time. We’ll make sure you have answers to these common questions:
How do you evaluate competitor ads to ensure our offers are compelling?
What insights can I gather from Google’s Auction Insights tool?
We’ll include Free Data Studio reports to examine Auction Insights data
Should I use 3rd party tools and how can they help?
We’ll look at how to analyze the competition to find insights that you can use in your marketing tactics.
Diagnosing Data Changes When your conversions drop, do you know exactly why that happened? When your impression share decreases but your conversions go up, can you quickly track down why that happens so you can take advantage of the trend? Your data is constantly changing and in PPC; all the data is intermixed with various causes and effects. We’ll walk through how to examine the interrelatedness of metrics so you can understand what is the root cause of your data changes so that you can easily put fixes into place. We’ll include free Google Data Studio reports to analyze this data for your accounts.
Open Q&A: You will have the opportunity to ask questions as we go throughout the agenda during the day, and we will end the day with an open Q&A session so you can make sure your specific questions are answered.
Who is Brad Geddes?
Brad Geddes is the Founder of Certified Knowledge, a company dedicated to consulting, educating, and training marketers on Internet marketing theory and best practices. Not one to hold secrets, Brad is a prominent educator in the PPC industry.
Google Certified Google Ads Trainer
Author of “Advanced Google AdWords”
Host of Marketing Nirvana on Webmaster Radio
International Speaker at 65+ conferences
Hosted 100+ training workshops
Trained more than 10,000 businesses on AdWords/Google Ads
https://smxmuenchen.de/en/?p=14465 Search Marketing Expo – SMX Munich Advanced Google Ads Workshop with Brad Geddes II
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