14.- 15. März 2017

ICM - Internationales Congress Center München

Referenten

SMX München
14.- 15. März 2017, ICM – Internationales Congress Center München


Jono  Alderson
Jono Alderson

Head of Insight

Linkdex

Jono has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, campaign strategy and web development - from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and some of the biggest brands on the planet to define, support and deliver successful SEO, content, analytics and brand strategies at an international level. He’s convinced that the worlds of digital analytics, business consultancy, and ‘proper marketing’ are all, finally, becoming one and the same thing. In his current role, he heads up Linkdex’s Insight team to add a layer of human expertise and consultancy to their enterprise services – coupling big data with big thinking.

Tom Anthony
Tom Anthony

Head of R&D

Distilled

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.


Oliver Borm
Oliver Borm

Advanced Performance Lead

Google

Before joining Google Oliver advised some of the UK’s best loved brands, including Argos, BSkyB, HSBC and the John Lewis Partnership on their websites and digital marketing campaigns at boutique consultancy Logan Tod & Co. At Google Oliver works with product management and engineering on bringing the best of Google’s analytics products to customers and agencies across EMEA, specializing in web analytics as well as performance marketing campaign attribution and incrementality testing.


Brent Csutoras
Brent Csutoras

Founder & CEO

Pixel Road Designs

Brent Csutoras is an entrepreneur, social media strategist, speaker, futurist, and father. As Founder & CEO of Pixel Road Designs, a well respected marketing design firm, and as Chief Social Media Strategist & Managing Partner at Search Engine Journal, Brent has over 10 years experience in all aspects of Social Media Marketing, especially organic social promotion.


Marcela De Vivo
Marcela De Vivo

CEO

Gryffin

Marcela De Vivo is a search veteran who has been in the industry since 1999. Marcela draws on an deep expertise in both organic and paid search to help companies large and small increase their revenue from digital marketing. Her emphasis has been in creating integrated marketing strategies that include paid, organic, social, and PR to build authoritative domains that have strong visibility across a variety of channels.


Eric Enge
Eric Enge

CEO

Stone Temple Consulting

Eric Enge publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere. He is co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.


Rand Fishkin
Rand Fishkin

Wizard of Moz

Moz

Rand Fishkin is founder, former CEO and now Wizard of Moz (formerly SEOmoz), a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.


Duane Forrester
Duane Forrester

VP, Organic Search Operations

Bruce Clay

Duane Forrester has over 15 years’ experience in the search, social and digital marketing fields, and is also the author of How To Make Money With Your Blog and Turn Clicks Into Customers, published through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online and currently works with Bing where he helps with their Webmaster and Ecosystem programs. Prior to this, he ran the SEO program at MSN. He has been featured on NYTimes.com, Forbes.com, Enterprenuer.com, SearchEngineLand.com and served as a Board member with SEMPO (Search Engine Marketer Professionals Organization), where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.


Andrew Garberson
Andrew Garberson

Manager of Search

Luna Metrics

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.


Brad Geddes
Brad Geddes

Founder

Certified Knowledge

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Bastian Grimm
Bastian Grimm

President Organic Search

Peak Ace AG

Bastian Grimm verantwortet bei der Peak Ace AG die Bereiche Suchmaschinenoptimierung sowie Content & Online PR und blickt dabei auf knapp zehn Jahre Erfahrung im Performance Marketing zurück. Mit einer Passion für Software-Entwicklung und Technik liebt er das Sparring mit IT- und Marketing-Abteilungen, um für die Kunden – gemeinsam mit seinem Team – außergewöhnliche Lösungen zu entwickeln und nachhaltige Ergebnisse zu erzielen. Primäre Tätigkeitsschwerpunkte von Bastian sind u.a. das SEO Management Consulting, Interimsmanagement, Team Setups, SEO Strategieentwicklung sowie Trainings & Workshops. Bevor er sich ganz seinen eigenen Projekten widmete, war Bastian für den Aufbau verschiedener Marketing-Teams verantwortlich, z.B. bei der Fox Mobile Group und verantwortete dort die SEO Aktivitäten in 25+ Ländern und für 100+ Portale.


Markus Hövener
Markus Hövener

Geschäftsführender Gesellschafter

Bloofusion

Markus Hövener ist Gründer der auf SEO und SEM spezialisierten Online-Marketing-Agentur Bloofusion. Als geschäftsführender Gesellschafter von Bloofusion Germany ist er verantwortlich für alle Aktivitäten in Deutschland, Österreich und der Schweiz.

Markus Hövener ist Autor vieler Artikel und Dokumente rund um SEO und SEM sowie Chefredakteur des Magazins suchradar. Vor seiner Zeit bei Bloofusion hat er einige der ersten Suchmaschinen Europas entwickelt.


Alexander Holl
Alexander Holl

Geschäftsführer

121WATT

Alexander Holl, Jahrgang 1964, ist Gründer und Geschäftsführer der 121WATT , die sich auf Seminare zu den Themen Online Marketing, SEO und Google AdWords in München, Hamburg und Berlin konzentriert haben. Mehr als 20 Jahre Internet und 15 Jahre Suchmaschinenmarketing & Web Analyse prägen den Lebenslauf des gelernten Betriebswirtes. In dieser Zeit war Holl unter anderem Geschäftsführer der kalaydo.de, im Europa Management von Yahoo! und in verantwortlichen Positionen bei AltaVista und Cable & Wireless. Alexander Holl ist Mitglied im SEO Expertenrat des BVDW und unterrichtet Online Marketing und Suchmaschinenoptimierung an der Steinbeis Hochschule. Weiterhin ist Holl noch Referent für Google Analytics an der Google Partner Academy.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet AG and others

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de


Steffen Konrath
Steffen Konrath

CEO

Liquid Newsroom


Colleen McCaskell
Colleen McCaskell

Paid Media Manager

Ambergreen Internet Marketing

I have a breadth of experience in digital marketing both agency-side and in-house and have worked across SEO and Content before I ultimately decided to specialize in PPC. I have about 2 and a half years of experience of working in PPC though I have only been focusing on it exclusively during my time at Ambergreen Internet Marketing over the past year. I am AdWords certified and possess cross-channel expertise, having run a range of Search, Display and Video campaigns as well as activity on non-Google networks such as Bing, Facebook and LinkedIn. I am most conversant with PPC in the education sector and have also worked across B2B, travel, retail, gaming and media. When I'm not trying to grow my client's accounts or hanging out on #ppcchat, I am most likely weightlifting, getting outside or spending time with my guinea pig.


Sha Menz
Sha Menz

Lead Software Architect / Link Removal Specialist

rmoov.com

Sha is concept and process development lead behind Link removal outreach tool, rmoov and says she never met a “natural” link she didn’t love. She lives and breathes Link penalties, link removal and remediation.

Spending time every day in the link removal trenches managing link removal work for clients and providing phone and email support for rmoov subscribers gives Sha a look at pretty much every spammy link building technique and link penalty issue you might imagine... and then some! Even though “unbuilding” links is a huge part of her everyday life, her fresh approach to penalties means finding ways to protect brands; preserve reputation; and earn links while getting sites back on the right side of Google's algorithms and Webspam Team.
Former newspaper editor and radio broadcaster, Sha has spoken at SMX West, State of Search, SMX East, SMX Sydney, Mozcon, ionSearch and the Link Removal Roadshow Sessions in Seattle, San Francisco and Philadelphia.


Nikolaj Mogensen
Nikolaj Mogensen

Head of SEO and Owned Media

GroupM Denmark

Head of SEO and Owned Media in GroupM Connect Denmark, Nikolaj Mogensen is working with some of the largest international brands to create organic visibility. Since 2008 Nikolaj Mogensen has been working with SEO and from the beginning he has been largely fascinated by the many facets of SEO. Using tools to visualize knowledge about markets has always been a cornerstone in his approach when showing and drawing SEO for decision makers. Since 2010 Nikolaj Mogensen has been a large part of the Danish SEO community with numerous blogposts, guides and keynotes in Denmark Read more about Nikolaj Mogensen at: http://nikolajmogensen.com


John Müller
John Müller

Webmaster Trends Analyst

Google

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.


Lisa Myers
Lisa Myers

CEO & Founder

verve search


Dan Petrovic
Dan Petrovic

Director

DEJAN SEO

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.

Wil Reynolds
Wil Reynolds

Founder & Director of Digital Strategy

SEER Interactive

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.


Martin Röttgerding
Martin Röttgerding

Head of SEM

Bloofusion

Martin Röttgerding arbeitet als Head of SEM den Bereich Suchmaschinenwerbung bei der auf SEO und SEM spezialisierten Online-Marketing-Agentur Bloofusion. Dort verantwortet er alle SEM-Aktivitäten in Deutschland, Österreich und der Schweiz. Nebenbei forscht der studierte Wirtschaftsinformatiker auf dem Gebiet der Suchmaschinenwerbung, insbesondere Google AdWords. Dabei geht er einerseits theoretischen Fragestellungen wie der Funktionsweise von Qualitätsfaktoren nach, andererseits legt er auch weiterhin gerne Hand an die eine oder andere Kampagne und testet die Feinheiten und Grenzen des AdWords-Systems aus. Über neue Erkenntnisse, Tipps und aktuelle Entwicklungen schreibt er regelmäßig im suchradar, im Internetkapitäne-Blog und im Profi-Blog “PPC Epiphany”.


Jeffrey K. Rohrs
Jeffrey K. Rohrs

CMO, Author, AUDIENCE: Marketing in the Age of Subscribers, Fans &Followers

Yext

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Location Cloud. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams.

Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now living in the heart of Manhattan, he continues to bask in the afterglow of the Cavs' historic NBA Championship.


Marcus Tandler
Marcus Tandler

Gründer & Geschäftsführer

OnPage.org

Marcus Tandler, auch bekannt als "Mediadonis", ist Co-Gründer und Geschäftsführer von OnPage.org, einer preisgekrönte Software für umfassendes Qualitätsmanagement und nachhaltige Suchmaschinenoptimierung von Webseiten. Darüber hinaus ist Marcus Investor bei diversen StartUps und Unternehmen und berät mit seinem Partner, dem ehemaligen Google Manager Niels Dörje, als Tandler.Doerje.Partner diverse große deutsche und internationale Unternehmen zum Thema Online-Marketing mit starkem Fokus auf nachhaltigem SEO. Marcus liebt SEO und ist seit 1998 im SEO Bereich aktiv. Mit dem Deutschlandstart von Google im Jahr 2000 ist er mit Google und dessen Suchalgorithmus aufgewachsen. Er ist ein gern gesehener Sprecher auf Konferenzen rund um den Globus, wie bspw. TEDx, LeWeb, The Next Web, SMX und O´Reilly´s web2.0expo. Marcus hat einen universitären Abschluss als Magister an der Universität Augsburg, und einen Diplom-Fachwirt Medienmarketing an der Bayerischen Akademie für Werbung und Marketing in München erworben. Heute ist er Dozent an der FH Erding, der Bayerischen Akademie für Werbung und Marketing sowie der Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt. Marcus ist im 7-köpfigen SEO-Expertenrat des BVDW und wirkt seit 2007 auch an der renommierten "Search Engine Ranking Factors" Studie von MOZ als einer von nur zwei deutschen SEOs mit. Er wurde 2007 als erster Deutscher überhaupt auf der CJU in London für "Outstanding Personal Contribution to Affiliate Marketing" ausgezeichnet.

Purna Virji
Purna Virji

Senior Client Dev. & Training Manager

Bing Ads

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello email hidden; JavaScript is required


Fili Wiese
Fili Wiese

SEO Consultant

SearchBrothers

Fili Wiese ist als Head of SEO and Development bei Netlead, einer Agentur für Online Marketing Consulting und Kampagnen Automatisierung verantwortlich für das strategische internationale SEO Consulting und entwickelt gemeinsam mit Kollegen die SEM Suite, einer Searchengine Marketing Toolbox. Vor seiner Zeit bei Netlead bekämpfte er sieben Jahre lang bei Google Web Spam als Search Quality Analyst und Click Spam in seiner Rolle als Senior Support Engineer im Google Ad Traffic Quality Team. Der 34-jährige Holländer hat einen Bachelor in Information Management and Services.


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