14.- 15. März 2017

ICM - Internationales Congress Center München

ISS – International Search Summit @ SMX München

Montag 13. März 2017, Nemetschek Haus, München

Der International Search Summit findet komplett in ENGLISCH statt.

International Search Summit
Programme provided by
webcertain

Join us at SMX Munich on Monday 13th March to really take your global campaigns to the next level and grow your business around the world!

Success in international digital marketing is not just about translating your website and localising your content. It’s not just about technical expertise in geo-targeting or automation. It’s not simply reliant on processes across global teams.
It’s a combination of all of these factors, and more. Global search success comes from combining local, cultural knowledge and expertise with technical skills and robust efficient processes, whatever your business size or sector.
The International Search Summit takes these pieces of the jigsaw and puts them together. A range of expert speakers with diverse experience will share insights, tips and tactics across the key components of success global campaigns and leave you with a clear vision of how to take your international efforts to the next level.
The sessions at ISS will assume some level of knowledge of search practices and techniques, and they will focus on the specific challenges, considerations and tactics that impact international online campaigns.

What past delegates said:

ISS-3ISS-2ISS-1

„I very much enjoyed the ISS! Actually talking to people who know what you’re talking about when you mention hreflang-tags and geo-targeting was great. There was a sense of mutual interests that you don’t often come across in your daily work“
Arne van Elk, RNW

„The International Search Summit exceeded my expectations. I was pleasantly surprised by the high professionalism of the speakers as well as the friendly atmosphere. This event has proven that the most valuable information doesn’t have to be presented by ‘Internet celebrities’. It was a pleasure for me to meet real thought leaders in multilingual search marketing“
Martin Kura, Consultant


Programm

Part I

The Global Digital Landscape and Cultural Trends
Understanding the Global Customer
Persona Research for International Campaigns

Part II

Geo-Targeting
Global Search Engines – Google, Yandex & Baidu
International Keyword Research
Tools, Automation and Scaling in Global Search

Part III

Managing Global Teams and Processes
Case Studies – Implementing Effective International Campaigns

Das Programm wird in Kürze verfügbar sein.

*Sessions und Referenten können sich gegebenenfalls ändern.

Referenten

Informationen zu den Referenzen folgen in Kürze.

*Sessions und Referenten können sich gegebenenfalls ändern..

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