14.- 15. März 2017

ICM - Internationales Congress Center München

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Agenda Day 1

SMX Munich
March 25-26, 2014 – ICM – International Congress Center Munich



Day 1 – Tuesday, March 25, 2014

08:00

Registration / Welcome Coffee

09:00

[expopluslink]

Morning Keynote – Rand Fishkin: Sessions finden teilweise oder ganz auf englisch statt.

Opening and Keynote: The Keys to Search Visibility Victory in 2014

Google’s search results have changed dramatically in the last 5 years, and the SEO methods of old are falling by the wayside. It’s not just new kinds of results (knowledge graph, rich snippets, verticals, etc), but a shift away from the classic inputs (links, anchor text, and keywords) to a more complex, holistic, and far more challenging search landscape. With the loss of the old ways comes a need to embrace new strategies and tactics for search visibility. In this presentation, Rand will show examples of sites that are embracing the new world of broader SEO and how to learn from their tactics.

Moderator:
Alexander Holl, Geschäftsführer, 121WATT Speaker:
Rand Fishkin, Wizard of Moz, Moz

Room: tba

Focus: tba

Level: tba

SEOInspirationalInhouseAgency

10:00 Uhr

Morning Coffee Break

10:30

Panel 1
Bootcamp Sessions finden teilweise oder ganz auf englisch statt.

SMX Boot Camp: Keyword Research For Search Success or avoiding the Piñata

Understanding the search terms being used by your target audience is the first step to any successful marketing campaign. But how can you find the „good“ keywords, that deliver the best results in the shortest time possible? How can you avoid the Piñata approach, where eventually you will be successful, but it takes a long time, random hits and pot luck. Dan Petrovic will show you how you can hit your goal and find the right keywords from the very beginning.

Moderator:
Philipp von Stülpnagel, Geschäftsführer, Refined Labs GmbH Speaker:
Dan Petrovic, Director, DEJAN SEO

Room: tba

Focus: tba

Level: tba

AllSEASEOInhouseAgencyTactical/Hands On

Panel 2
SEO Sessions finden teilweise oder ganz auf englisch statt.

What Are The Most Important Search Ranking Factors?

This is perhaps the most burning question for anyone doing SEO, answered by two comprehensive studies produced on an annual basis. This session examines the latest results of two studies, one by Searchmetrics, the other by Moz (formerly SEOMoz), comparing how they agree, differ, and the insights they offer to search engine optimizers to maximize content for optimal rankings.

Moderator:
Alexander Holl, Geschäftsführer, 121WATT Speaker:
Marcus Tober, CTO und Gründer, Searchmetrics GmbH Rand Fishkin, Wizard of Moz, Moz

Room: tba

Focus: tba

Level: tba

AdvancedSEOInhouseAgencyStrategicHands /On

Panel 5
SoLoMo Sessions finden teilweise oder ganz auf englisch statt.

Getting Mobile SEO Right – Because Now Google Really Cares

On the small screen, ranking high is critical. But do conventional desktop SEO techniques cut it? Some advocate distinct mobile SEO tactics, while others question the very notion of „mobile SEO.“ Google is explicit in its advice: be sure to correctly map and optimize your site for mobile users and their intent rather than taking a one-size-fits-all approach – or else! Join the discussion with our panel of experts as we explore the challenges of mobile SEO. You’ll get the fresh tactics you need to maximize the enormous mobile search opportunity.

Moderator:
Michael Praetorius, Geschäftsführer, NOEO Speaker:
Gero Wenderholm, Online Marketing Expert, Wenderholm.de Zineb Ait Bahajji, Webmaster Trends Analyst, Google

Room: tba

Focus: tba

Level: tba

AllMobileSEO

11:30

Session Change

11:35

Panel 2
SEO Sessions finden teilweise oder ganz auf englisch statt.

Large Scale SEO

Large organizations face unique challenges when it comes to SEO. Multiple websites, multiple content management systems, different countries and languages…the list goes on. And with increasingly strict content guidelines, it’s crucial for organizations to coordinate and integrate their SEO efforts across the enterprise. In this session, speakers who have hands-on experience managing large-scale SEO efforts share best practices and offer practical advice for maximizing site visibility – and avoiding disasters.

Moderator:
Alexander Holl, Geschäftsführer, 121WATT Speaker:
Igor Lebovic, SVP, Growth, About.com Jordan Koene, Chief Evangelist, Searchmetrics

Room: tba

Focus: tba

Level: tba

AdvancedSEOInhouseTactical / Hands ON

Panel 3
SEA Sessions finden teilweise oder ganz auf englisch statt.

SEA 2014 – putting the puzzle pieces together

SEA doesn‘t deliver the big news such as Penguin, Panda and Hummingbird, but there are many small changes and updates, that in sum prove to deliver quite some complexity. Enhanced Campaigns, new Retargeting options, dynamic PLAs combined with Keword Advertising, new automation possibilities. Get on top of all these changes – in this session we will show you the most important new features and changes in Google AdWords, that you should embrace.

Moderator:
Patrick C. Price, Chairman , BlueGlass EMEA Speaker:
Brad Geddes, Founder, Certified Knowledge

Room: tba

Focus: tba

Level: tba

AllSEAInhouseAgencyTactical / Hands On

12:30

Lunch

14:00 Uhr

[expopluslink]

Keynote – Frederick Vallaeys: Sessions finden teilweise oder ganz auf englisch statt.

The 3 Habits of Highly Effective Online Marketers

Learn how to become a better online marketer by leveraging the latest tools and technologies to help you manage accounts and drive profits for your company. This session will cover the latest trends in AdWords; ideas for workflows and optimization tips to help improve results; and ways to automate those all-important but tedious tasks to keep your account humming.

Moderator:
Alexander Holl, Geschäftsführer, 121WATT Speaker:
Frederick Vallaeys, Founder, Optmyzr Inc.

Room: tba

Focus: tba

Level: tba

BusinessInspirationalInouseAgency

15:00

Afternoon Break

15:30 Uhr

Panel 1
Bootcamp Sessions finden teilweise oder ganz auf englisch statt.

Link Audits – the best time is now

Talk about inconsistencies! How is it possible that your spammy competitors may not get hit by Penguin & Co. yet you may be dropping? Be clever and audit your links before you get hit. In this session we will discuss the What, Why and How to for link audits. You will learn a 5 step link audit / clean up process, which tools you can use and the next stage post clean up. We will also explain the difference between manual and algorithmic penalties.

Moderator:
Philipp von Stülpnagel, Geschäftsführer, Refined Labs GmbH Speaker:
Gareth Hoyle, Managing Director, Gareth Hoyle Ltd.

Room: tba

Focus: tba

Level: tba

AllInhouseAgencyTactical / Hands On

Panel 3
SEA Sessions finden teilweise oder ganz auf englisch statt.

AdWords automation for the experienced SEA experts

All successful AdWords advertisers have their own secret sauce for managing accounts but this often involves tedious and repetitive work. Learn how to automate your own secret sauce using free automation tools available directly inside AdWords. From new bid management techniques, to automated rules to advanced AdWords Scripts, you’ll learn about the tools at your disposal to free up your valuable time. We’ll look at examples of automations to help you see account issues quickly, and ways to be proactive in managing an account to its optimal performance. Which tasks should be automated and where is human intervention still a must? What tools are available? Come to this session and get the answers.

Moderator:
Patrick C. Price, Chairman , BlueGlass EMEA Speaker:
Brad Geddes, Founder, Certified Knowledge Frederick Vallaeys, Founder, Optmyzr Inc.

Room: tba

Focus: tba

Level: tba

AdvancedSEAInhouseAgencyTactical / Hands On

16:30

Session Change

16:35

Panel 1
Bootcamp Sessions finden teilweise oder ganz auf englisch statt.

Webmasters on the Roof All-Star Panel

Fasten your seat belts, sit baack and relax – the Webmasters on the Roof Jumbo is about to take off again, when Mediadonis & guests are airing live from SMX Munich. As it is tradition we start with a recap: what happend the last 12 month, did Google surprise us with the launch of Hummingbird or has nothing really changed? And we continue with the future: how should SEOs prepare for for the next year? More topics will be announced shortly before SMX Munich. WOTR will bring you not only the hottest topics but also a lot of fun.

Moderator:
Marcus Tandler, Gründer & Geschäftsführer, OnPage.org

Room: tba

Focus: tba

Level: tba

AllSEOGeekInhouseAgencyInspirational

Panel 2
SEO Sessions finden teilweise oder ganz auf englisch statt.

SEO Strategies for highly competitive markets

What are the best strategies for OnPage optimization, linkbuilding and social signals in highly competitive and strongly dominated markets? Find a niche, occupy it and grow from there? Or is it better to optimize for all keywords right from the start? Does it makes sense to penetrate a market that is already strongly dominated? Yes, says Igor Lebovic – but you have to know your strengths and use them well! In this session we will show you some great success stories and SEO strategies for highly competitive markets.

Moderator:
Alexander Holl, Geschäftsführer, 121WATT Speaker:
Igor Lebovic, SVP, Growth, About.com Alex Emberey, CEO & Co-Founder, Ladder Digital

Room: tba

Focus: tba

Level: tba

AllSEOInhouseAgencyStrategic

17:30

Session Change

17:35 Uhr

Panel 1
Bootcamp Sessions finden teilweise oder ganz auf englisch statt.

Webmasters on the Roof All-Star Panel

Fasten your seat belts, sit baack and relax – the Webmasters on the Roof Jumbo is about to take off again, when Mediadonis & guests are airing live from SMX Munich. As it is tradition we start with a recap: what happend the last 12 month, did Google surprise us with the launch of Hummingbird or has nothing really changed? And we continue with the future: how should SEOs prepare for for the next year? More topics will be announced shortly before SMX Munich. WOTR will bring you not only the hottest topics but also a lot of fun.

Moderator:
Marcus Tandler, Gründer & Geschäftsführer, OnPage.org

Room: tba

Focus: tba

Level: tba

AllSEOGeekInhouseAgencyInspirational

Panel 3
SEA Sessions finden teilweise oder ganz auf englisch statt.

The AdWords Quality Score demystified by former Google AdWords Evangelist Frederick Vallaeys

Learn how Quality Score, one of the main factors that determines the rank and cost of your ads, is calculated. If you understand how Google „thinks“ about CTR, relevancy, landing page quality and ad extension quality, you can be a lot more successful in optimizing your ad to get better Quality Score, a higher ad rank, and a lower CPC. When Frederick Vallaeys started at Google in 2002 he was one of the first 500 employees and Quality Score didn’t exist yet. He spent 10 years at Google building AdWords and teaching advertisers how to get the most out of it as the Google AdWords Evangelist. In this session he will demystify how the quality score is determined, show you tools for monitoring Quality Score and share actionable insights for optimizing Quality Score.

Moderator:
Patrick C. Price, Chairman , BlueGlass EMEA Speaker:
Frederick Vallaeys, Founder, Optmyzr Inc.

Room: tba

Focus: tba

Level: tba

AllSEAInhouseAgencyTactical / Hands OnInspirational

18:30

End of Day 1


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