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International Search Summit @ SMX Munich

Thursday 11th April, 2013, Hilton Munich Park Hotel


International Search Summit

Programme provided by
webcertain

“I came to the International Search Summit with an international SEO problem. I left with a solution.” – Dan McCourt, Ecommerce Manager, SouthCo – ISS New York delegate

The International Search Summit talks international search with international experts. It’s the only event focused on multinational search marketing issues and provides practical advice, solutions and techniques for improving global online performance.

At the International Search Summit you’ll get:

  • In-depth sessions on International SEO, PPC and Social Media topics
  • Networking opportunities with international search experts and global search engines
  • Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
  • Global marketing insights to help shape your international online activity
  • Access to Live.Webcertain.com – a knowledge bank of information, research and data on international search topics

Interested in speaking at ISS Munich? Complete our speaker submission form

JETZT ANMELDEN

International Search Summit Munich – 11th April 2013
09:00
09:30

Introduction and Global Search Engine Headlines

An introduction of what to expect from the day and to the topic of international search, with a look at some of the latest global search engine developments.

Gemma Birch – WebCertain

09:30
10:30

The 10 Critical Success Factors for International Search Campaigns

Andy will discuss the key factors to consider when deploying international search campaigns and highlight the critical elements required for success.

Andy Atkins-Krüger – WebCertain

10:30
10:45

Coffee Break

10:45
11:15

Search Insights For Global Marketers

Based on surveys taken by web users in over 25 global markets, Brett will share insights into searcher behaviour around the world. He will highlight key differences between markets as well as common trends which look set to shape international search in the coming months.

Brett Petersen – Global Web Index

11:15
12:15

Ask the Global Search Engines

A panel of experts from various global search engines will discuss some of the burning issues in international search. Led by a moderator, the session will cover a range of topics and allow time for questions from the floor.

John Müller – Google
Marek Gisela – Seznam

12:15
13:15

Lunch

13:15
13:45

Understanding and Implementing Geo-Targeting

When targeting multiple countries and languages, ensuring that the right content appears in front of the right user is one the biggest challenges. This is the complete guide to planning a geo-targeting strategy for your global websites.

Andy Atkins-Krüger – WebCertain

13:45
14:15

How to Annoy Your International Visitors

Annoying visitors to your site is probably the last thing you want to do. But from technical errors to cultural misconceptions, this can often happen when targeting an international audience. Google’s Christopher Semturs will present major localisation failures – and explain how to avoid them.

John Müller – Google

14:15
14:45

BMW International Case Study

BMW is launching its new BMW i series – electric cars and mobility services later this year. Sebastian will talk about the various international performance marketing initiatives BMW have undertaken to increase brand awareness and understanding ahead of the launch.

Martin Assmann – iCrossing

14:45
15:00

Afternoon coffee break

15:00
15:30

Localising Content For Multinational Websites

Localising and optimising content for multilingual sites can be a complex and costly process. This session will look at various approaches to translation and how they affect SEO strategy, using case studies and examples to illustrate the advantages and tradeoffs of each approach.

Matthias Zeitler – Mark the Globe

15:30
16:45

Interactive Q & A Session

The final session of the day will be an open Q & A forum to touch on topics which haven’t been covered and any questions yet to be answered!

16:45

Round-Up & Medallion Speaker Winner

17:00

Networking Drinks

JETZT ANMELDEN

** Sessions/Speakers may be subject to change