14-15 March, 2017

ICM – International Congress Center Munich

Speakers

SMX Munich
March 14-15, 2017 – ICM – International Congress Center Munich


Jono Alderson
Jono Alderson

Principal Consultant

Distilled

Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.


Tom Anthony
Tom Anthony

Head of R&D

Distilled

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.


Marc Aufzug
Marc Aufzug

Factor-A


Thyge Backen
Thyge Backen

Cross - Device Specialist, Central Europe

Google Germany GmbH


Christoph Baur
Christoph Baur

Geschäftsführender Gesellschafter

Bits & Passion


Felix Benz
Felix Benz

Personalization Consultant

konversionsKRAFT (Web Arts AG)


Björn Beth
Björn Beth

Head of SEO

Ringier AG


Raphael Bienz
Raphael Bienz

CEO

BlueGlass


Oliver Borm
Oliver Borm

Advanced Performance Lead

Google

Before joining Google Oliver advised some of the UK’s best loved brands, including Argos, BSkyB, HSBC and the John Lewis Partnership on their websites and digital marketing campaigns at boutique consultancy Logan Tod & Co. At Google Oliver works with product management and engineering on bringing the best of Google’s analytics products to customers and agencies across EMEA, specializing in web analytics as well as performance marketing campaign attribution and incrementality testing.


Franz Buchenberger
Franz Buchenberger

WhatsBroadcast GmbH


Roman Burdick
Roman Burdick

Chief Marketing Officer (CMO)

windeln.de


Christoph C. Cemper
Christoph C. Cemper

CEO

Impactana GmbH & LinkResearchTools GmbH

Christoph C. Cemper started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software the first internal tools were developed in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development LinkResearchTools today provides 21 tools with ever growing power and functionality adapted market requirements and Google changes. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, software for finding links that pose a
risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links. In 2015, Christoph launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals in idea finding and influencer analysis finding content & people that make an impact. Again Impactana provides unique metrics and technologies.


Patrick Chardon
Patrick Chardon

Product Specialist Google Shopping, Central Europe

Google Germany GmbH


Brent Csutoras
Brent Csutoras

Founder & CEO

Pixel Road Designs

Brent Csutoras is an entrepreneur, social media strategist, speaker, futurist, and father. As Founder & CEO of Pixel Road Designs, a well respected marketing design firm, and as Chief Social Media Strategist & Managing Partner at Search Engine Journal, Brent has over 10 years experience in all aspects of Social Media Marketing, especially organic social promotion.


Denis Dautaj
Denis Dautaj

Search Audience & Automation Specialist, Central Europe

Google Germany GmbH


Marcela De Vivo
Marcela De Vivo

CEO

Gryffin

Marcela De Vivo is a search veteran who has been in the industry since 1999. Marcela draws on an deep expertise in both organic and paid search to help companies large and small increase their revenue from digital marketing. Her emphasis has been in creating integrated marketing strategies that include paid, organic, social, and PR to build authoritative domains that have strong visibility across a variety of channels.


Anna Denejnaja
Anna Denejnaja

Head of Data Analysis

Hermes NexTec

Anna Denejnaja is Head of Data Analysis at Hermes NexTec, a full-service e-commerce provider for the fashion and lifestyle industries. Anna is responsible for business intelligence solutions and all digital analytics for Hermes NexTec and its clients. Prior to joining Hermes NexTec, Anna was a web analytics consultant at etracker, a solution provider for web analytics solution and services. She worked closely with clients from different industries to set up and improve their analytics. Anna helped develop and later took over the leadership of the “etracker Academy", a competence centre for web analytics, designed for the further professional education of web analysts. Anna is a DAA Certified Web Analyst ™ and hold the “Award of Achievement in Digital Analytics" from the University of British Columbia.


Eric Enge
Eric Enge

CEO

Stone Temple Consulting

Eric Enge publishes on a regular basis in The Digital Marketing Excellence blog, Search Engine Land, Moz, and elsewhere. He is co-author of The Art of SEO, along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric speaks at many industry conferences, including: Search Marketing Expo, Pubcon, State of Search, MNSearch, and many more. Eric is the CEO of Stone Temple Consulting, a 70+ person digital marketing agency based in Massachusetts.



Rand Fishkin
Rand Fishkin

Wizard of Moz

Moz

Rand Fishkin is founder, former CEO and now Wizard of Moz (formerly SEOmoz), a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.


Duane Forrester
Duane Forrester

VP, Industry Insights

Yext

Duane Forrester has over 15 years’ experience in the search, social and digital marketing fields, and is also the author of How To Make Money With Your Blog and Turn Clicks Into Customers, published through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online and currently works with Bing where he helps with their Webmaster and Ecosystem programs. Prior to this, he ran the SEO program at MSN. He has been featured on NYTimes.com, Forbes.com, Enterprenuer.com, SearchEngineLand.com and served as a Board member with SEMPO (Search Engine Marketer Professionals Organization), where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.



Andrew Garberson
Andrew Garberson

Manager of Search

Luna Metrics

Andrew Garberson is Manager of Search at LunaMetrics, a Google Analytics certified partner and search marketing consultancy. In addition to leading the SEO and PPC teams, Andrew is a GAIQ certified analytics junkie with a special interest in marketing attribution.


Brad Geddes
Brad Geddes

Founder

Certified Knowledge

Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.

Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.




Thomas Grübel
Thomas Grübel

InBiz Online Marketing GmbH & Co. KG




Robin Heintze
Robin Heintze

Founder and CEO

morefiremedia


Jens Hinrichs
Jens Hinrichs

Head Of Technology / CTO

Carnect


Markus Hövener
Markus Hövener

Managing Partner

suchradar



Patrick Hutchison
Patrick Hutchison

Global Product Marketing Manager

Marin Software


Guido Jansen
Guido Jansen

Psychologist, Conversion Manager

Euroflorist

After his study in psychology and usability, Guido started work in e-commerce. Since 2004 he helped multiple Dutch and international brands establish and optimize their online customer dialogue. Working in IT as a psychologist gives a different and often fun & useful perspective on products and users that can be used to improve UX and business metrics. He is often invited to speak at international events about Persuasion and E-commerce and Magento and works at Euroflorist, one of Europes largest flower companies.


Michael Janssen
Michael Janssen

Digital Analyst

Zedwoo


Hauke Jebsen
Hauke Jebsen

Head of Content Strategy & Programming

Wetter.com



Larry Kim
Larry Kim

Founder

WordStream

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet AG and others

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de


Marcel Kollmar
Marcel Kollmar

Abteilungsleiter SEO · Online Marketing

Otto (GmbH & Co KG


Steffen Konrath
Steffen Konrath

CEO

Liquid Newsroom



Karl Kratz
Karl Kratz

Owner

Karl Kratz Onlinemarketing


Hanns Kronenberg
Hanns Kronenberg

SISTRIX GmbH


Christin Krooß
Christin Krooß

Product Specialist Google Shopping / Omnichannel, Central Europe

Google Germany GmbH


Aaron Levy
Aaron Levy

Manager of Client Strategy

Elite SEM

Aaron has been in digital for a decade, starting when he was "given the keys to the car," managing Paid Search for DuPont as a college junior. He’s worked in verticals ranging from local adoption agencies & small retailers to enterprise ecommerce & SaaS. Over the course of his career, Aaron has managed internship programs, led hiring initiatives, consulted with agencies across the industry and built teams of two dozen. Now a Sr. Account Executive at Elite SEM, he leads relationships and teams overseeing some of the largest B2C brands in the world.

In addition to his duties in the digital media world, Aaron’s an adjunct instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a homebrewer, hockey player, slow cyclist and claims to be the industry’s top chef.


Martin Loss
Martin Loss

Mobile Solutions Specialist

Google Germany GmbH


Russell McAthy
Russell McAthy

CEO

CUBED Attribution

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands to understand how consumers truly interact with their marketing activity both on and offline.


Colleen McCaskell
Colleen McCaskell

Paid Media Manager

Ambergreen Internet Marketing

I have a breadth of experience in digital marketing both agency-side and in-house and have worked across SEO and Content before I ultimately decided to specialize in PPC. I have about 2 and a half years of experience of working in PPC though I have only been focusing on it exclusively during my time at Ambergreen Internet Marketing over the past year. I am AdWords certified and possess cross-channel expertise, having run a range of Search, Display and Video campaigns as well as activity on non-Google networks such as Bing, Facebook and LinkedIn. I am most conversant with PPC in the education sector and have also worked across B2B, travel, retail, gaming and media. When I'm not trying to grow my client's accounts or hanging out on #ppcchat, I am most likely weightlifting, getting outside or spending time with my guinea pig.


Matthias Mehner
Matthias Mehner

ProSiebenSat.1 Digital


Sha Menz
Sha Menz

Lead Software Architect / Link Removal Specialist

rmoov.com

Sha is concept and process development lead behind Link removal outreach tool, rmoov and says she never met a “natural” link she didn’t love. She lives and breathes Link penalties, link removal and remediation.

Spending time every day in the link removal trenches managing link removal work for clients and providing phone and email support for rmoov subscribers gives Sha a look at pretty much every spammy link building technique and link penalty issue you might imagine... and then some! Even though “unbuilding” links is a huge part of her everyday life, her fresh approach to penalties means finding ways to protect brands; preserve reputation; and earn links while getting sites back on the right side of Google's algorithms and Webspam Team.
Former newspaper editor and radio broadcaster, Sha has spoken at SMX West, State of Search, SMX East, SMX Sydney, Mozcon, ionSearch and the Link Removal Roadshow Sessions in Seattle, San Francisco and Philadelphia.


Nikolaj Mogensen
Nikolaj Mogensen

Head of SEO and Owned Media

GroupM Denmark

Head of SEO and Owned Media in GroupM Connect Denmark, Nikolaj Mogensen is working with some of the largest international brands to create organic visibility. Since 2008 Nikolaj Mogensen has been working with SEO and from the beginning he has been largely fascinated by the many facets of SEO. Using tools to visualize knowledge about markets has always been a cornerstone in his approach when showing and drawing SEO for decision makers. Since 2010 Nikolaj Mogensen has been a large part of the Danish SEO community with numerous blogposts, guides and keynotes in Denmark Read more about Nikolaj Mogensen at: http://nikolajmogensen.com


John Müller
John Müller

Webmaster Trends Analyst

Google

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.



Jon Myers
Jon Myers

Chief Growth Officer

Deep Crawl

Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo and more recently the Ad Technology space as VP and MD EMEA of Marin Software and CMO Karhoo Inc. Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA and recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, with many years’ experience in SEO, Display and Paid Social as well. He is a regular speaker/moderator at conferences worldwide and frequently judges Awards in the Industry such as UK Search Awards, European Search Awards, US Search Awards, Performance Marketing Awards to name a few.


Norman Nielsen
Norman Nielsen

Head of Content Marketing & ASO

Zalando SE


Michael Oertel
Michael Oertel

Search Account Manager

Microsoft Search Advertising


Dan Petrovic
Dan Petrovic

Director

DEJAN SEO

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.


Kerstin Reichert
Kerstin Reichert

SEO Manager

TSB Bank plc

Kerstin Reichert has been a Digital Marketer since 2009, with the last five years focusing heavily on SEO. She has gained tremendous knowledge and experience working in four different countries, inhouse as well as agency-side, consulting a wide range of clients from large brands to Startups, spanning across numerous industries. In addition, she has been teaching various digital marketing topics during seminars and workshops, and has gained recognition over the last four years, during her ongoing contribution to LinkedIn's e-learning platform video2brain. Currently, she is based in London, working as the SEO Manager at TSB Bank, where she is responsible for the strategic development of SEO, internal consulting and agency management.


Christian Reichert
Christian Reichert

Regional Sales Manager - DACH

Productsup

Christian describes himself as a digital native with a pragmatic view on challenges. Having worked in both technical and business roles in the online sector, he loves to take a step back to concentrate on the bigger picture to find simple solutions for everyday advertising challenges. Additionally, as ex-Googler and passionate Outdoor Athlete, he has an aversion against common “touristic” paths that everybody takes and rather looks for different ways to do things.


Peter Reinisch
Peter Reinisch

Search Account Manager

Microsoft Search Advertising


Wil Reynolds
Wil Reynolds

Founder & Director of Digital Strategy

SEER Interactive

Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.



Jeffrey K. Rohrs
Jeffrey K. Rohrs

CMO, Author, AUDIENCE: Marketing in the Age of Subscribers, Fans &Followers

Yext

Jeff serves as CMO for Yext, the company that puts business on the map with the award-winning Yext Location Cloud. Prior to joining Yext, Jeff served as Vice President of Marketing Insights for Salesforce and ExactTarget where he built the content marketing and thought-leadership teams.

Jeff’s first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been lauded by marketers and executives alike as a must-read for those interested in the rise of proprietary audience development as a core marketing responsibility. A Clevelander now living in the heart of Manhattan, he continues to bask in the afterglow of the Cavs' historic NBA Championship.


Melanie Ruf
Melanie Ruf

12Auto Group


Richard Sandig
Richard Sandig

Agency Client Director DACH

Marin Software GmbH


Machiel Schepers
Machiel Schepers

Online Marketing Specialist

airbnb


Stefanie Schilasky
Stefanie Schilasky

Head of Performance Marketing

Sparwelt



Lars Schulze
Lars Schulze

Digital Marketing Executive


Robert Seeger
Robert Seeger

CO-Founder and President

FMX World

This qualified art historian with a university degree learned the art of communication from scratch. As someone who has switched careers and who thinks laterally, this highly enthusiastic and creative person has worked for various well-known agencies, finally founding a successful start-up for himself.

For 15 years, Robert Seeger has been on a mission to advise and inspire businesses, both big and small, in all aspects of online marketing. His list of clients includes ministries, online betting companies, non-profit organisations, online businesses and that well-known drink that "gives you wings".

Presentations and performances that impress and entertain are a huge factor of success in all the jobs he takes on, and Robert hates nothing more than time lost to boring presentations and bland meetings.

You will find further information at: http://www.kommunikationskunst.at, his blog, his YouTube account and his SlideShare profile.


Christian Paavo Spieker
Christian Paavo Spieker

One Advertising AG


Florian Stelzner
Florian Stelzner

Wingmen Online Marketing


Sebastian Stryj
Sebastian Stryj

Director Performance Marketing

SEM Boutique




Tom Thaler
Tom Thaler

Thaler Enterprises


Marcus Tober
Marcus Tober

CTO and Founder

Searchmetrics GmbH

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Purna Virji
Purna Virji

Senior Client Dev. & Training Manager

Bing Ads

Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and Voice Search. With over a decade in search, she regularly speaks at conferences across the globe such as MozCon and SMX Advanced and is a columnist for Search Engine Land and Search Engine Watch.
An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. In her spare time, she’s an avid traveler, aspiring top chef and amateur knitter. Say hello email hidden; JavaScript is required


Björn Wagner
Björn Wagner

Teamleiter Audience Development und Datenanalyse

Zeit Online


Annika Weckner
Annika Weckner

Display Specialist, Central Europe

Google Germany GmbH


Oliver Weiß
Oliver Weiß

Geschäftsführer

ARS24


Matthias Pierrick Weth
Matthias Pierrick Weth

Catbird Seat GmbH


Lena Wisser
Lena Wisser

Client Success Manager

Productsup

Lena Wisser joined Productsup in 2014. In her role as Client Success Manager she takes care of customer delight from A-Z. Having a classical Business Administration background, she felt the desire to dig deeper into the field of data management and SaaS. Lena is what you would call a true „feed fighter: Together with her team she supports hundreds of clients all around the globe to make sure all of the 80 billion products exported monthly get the attention they deserve, regardless if they're in retail, travel or real estate.


Dominik Wöber
Dominik Wöber

Head of Performance Sales, Central Europe

Google Germany GmbH


Dominic Woodman
Dominic Woodman

Technical Consultant

Distilled

Dominic is one of Distilled's technical consultants, with a background in full stack web development, maths & economics. He's also the founder of teflSearch, a job site for teaching English abroad. Based in London, he makes things, breaks things and automates anything that's humanely possible. And he really loves Bruce Springteen. Like really.


Scarlett Wycisk
Scarlett Wycisk

The Walt Disney Company


Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique


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