Exhibition, Sponsors and Media Partners
March 14-15, 2017 – ICM – International Congress Center Munich
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Google is a global technology leader focused on improving the ways people connect with information. Google’s innovations in web search and advertising have made its website a top Internet property and its brand one of the most recognized in the world. Google is a trademark of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.
Marin Software provides a leading digital ad management platform. Global brands measure, manage, and optimise more than $4 billion in annualized ad investments on Marin. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Best AdWords performance and fast onboarding. Adference SEA Bid Management relies on the latest decision models in modern statistics. The tool uses company-specific a priori knowledge to inform and enhance mathematical models. That way, Adference technology is able to predict product and keyword quality with remarkable accuracy. What this means for you: best-performing campaigns. Since Adference uses tracking data from external sources, no separate tracking is needed to optimize your Google Shopping and Text Ads. Renowned European companies such as uniquedigital, Zalando, JAKO-O, comtech, pilot, Project A, Sixt Leasing, MyHammer, shopping24 and Brille24 use Adference technology.
BlueGlass is an award winning digital marketing agency – driven by creativity, backed by data.
We are changing the content marketing space by combining search and content strategy with special emphasis on data driven metrics. What differentiates BlueGlass from other agencies is the client-centred approach. At BlueGlass we are dedicated to structure our team to utilise specialists who combine creativity with technical problem solving capabilities.
We are devoted to meeting your unique business needs, providing you with strategies and services you require to truly thrive in digital marketing.
With offices in Zurich, London and Tallinn BlueGlass is always at hand to make digital marketing human by bringing creativity, and data driven metrics together creating the connections you need to succeed.
convertizer - One page. infinite variants.
AdWords landing page creation and management is a complex and time-consuming process. convertizer automates this process by adding a dynamic landing page to each onlineshop. This landing page auto-aligns its content to the traffic source and thus shows matching products only - in a highly conversion-focused design. Beside enormous time savings convertizer increases purchase rates and reduces bounces.
Ask yourself: Why investing money on costly AdWords ads and sophisticated keywords when your users are directed to a non specific page?
How much more powerful and efficient would be a sales-oriented landing page that dynamically adapts to the content of the ad?
With convertizer the manual process of linking and programming best-fitting landing pages becomes automated. In the moment a user clicks your ad convertizer auto-aligns to your ads by showing exactly what the user expects. Convert visitors into customers: Directly from the convertizer landing page user can add desired products to your shopping cart and checkout.
+49 341 221 70 850
hurra.com is one of the largest independent and internationally active digital performance agencies in Germany. The services that hurra.com provides range from PPC, SEO, display advertising to video and the optimization of TV media.
hurra.com persuades the holistic consulting approach and a seamless coordination of single marketing events to form a global strategy and thus ensures a sustainable and successful performance within the online marketing field.
hurra.com is run by René Schweier (CEO) and Markus Schindler, who has been involved in the company’s management since the year 2000 as Head of Sales and Marketing.
LinkResearchTools (LRT) is the most advanced link intelligence software that combines data from 24 link data sources and up to 97 metrics in a consistent, reliable way.
Unlike other ad-hoc SEO tools, LRT provides data that users can trust due to just-in-time recrawling, link redirect traces and industry-leading custom technologies and metrics like LRT Power*Trust™, Link Detox Risk®, Link Velocity Trends™, Link Detox Genesis®, Link Redirect Trace™, TitleRank™. These unique SEO metrics extend data aggregated from Google, Bing, Moz, SEMRush, MajesticSEO, Ahrefs, Sistrix and many more.
LinkResearchTools provides industry leading tools for link audits, SEO competitive research, link prospecting, link building, on page audits, link building and outreach. LinkResearchTools supports all countries and languages. Free SEO training and a certification programm qualify key users as Certified LRT Professionals and Certified to provide top-notch service to their clients.
Munich based One Advertising AG is a specialized agency for search engine optimization and online marketing. Over 70 employees develop and coordinate performance orientated solutions for digital sales support. One Advertising uses highly innovative campaign and analysis tools to provide transparency and measurability for online marketing and sales support. We secure the highest possible ROI for our customers through year-long experience with SEO and SEM strategies in various industries. Thanks to its interdisciplinary competencies in various industries, One Advertising provides full service offerings ranging from conceptual online marketing planning through to technical SEO conditioning. One Advertising was founded in 2006 by its present board-members Christian Paavo Spieker and Andreas Kelnberger. Both are pioneers in the search engine marketing industry and have been actively involved in the SEO business since 1999. As a result, One Advertising AG has become one of the leading SEO and SEM agencies in Germany today. The ambitiously growing agency provides integrated service and consulting offerings largely to medium to large sized companies in trade, services and consumer goods industries.
Founded in August 2012, OnPage.org has been representing professional quality management of websites ever since. The web-based tool focuses on the technical optimization for search engines: the custom-built software, browses websites for sources of nonconformances and optimization potentials. In a short space of time, the results are presented in a visually appealing and well-structured style. Particularly, businesses operating a great number of web projects, agencies and E-Commerce companies are saving a great deal of time and money when increasing their visibility in search engines with the help of OnPage.org. Renowned companies such as Disney, Zalando, ImmobilienScout24, Telekom, Jochen Schweizer, Condé Nast as well as Sixt trust in the technology and the innovative strength of OnPage.org.
About Peak Ace AG
Peak Ace AG, founded in 2008, is an international Performance Marketing agency based in Berlin. With more than 60 employees, we implement campaigns in up to 20 languages at native speaker level and are among the fastest-growing technology companies in Germany, for which we received the "Deloitte Technology Fast 50 Award" for three consecutive years as well as winning the “Focus Wachstumschampion” Award several times. With our technology-driven approach we offer flexible, data-driven solutions for all relevant Performance Marketing channels. This way, we help our customers cut back significantly on marketing costs - or in other words - be much more efficient and profitable. Our core business is Performance Advertising which includes PPC campaigns in Google, Bing, and Yandex as well as Product Data Marketing and Mobile and Social Advertising. In the Organic Search segment, we focus on SEO strategy and consulting, website audits, link risk management as well as Content & Online PR.
Headquartered in Berlin, with offices in London, New York and San Mateo, Searchmetrics offers the world’s #1 SEO and content performance platform to help companies improve their positioning in search engine results and growth their digital presence. The Searchmetrics SEO Suite and new Content Experience create an unrivaled platform for businesses who want to build, maintain and grow their online presence through solid SEO practices and outstanding content development.
More information: www.searchmetrics.com
SEMrush is the market leader in online marketing software. Our goal is to provide our customers with indispensable data to gather a deep understanding of competition and market trends, determine a long-term content strategy for organic and paid research, and conduct an overall website analysis.
We build our reports and tools on estimations by comparing domains and their keywords on a national, regional or local level. Our estimations are based on the first 100 Google US, UK and AU and 20 Google (and Bing U.S.) search results.
SEMrush includes the following tools and reports: Organic Research, Advertising Research, PLA Research, Domain vs. Domain, Keyword Research, Keyword Difficulty, DisplayAdvertising (AdSense), Backlinks, and Projects including the Site Audit, Position Tracking and Social Media tools.
PPC automation has been in our DNA since we started developing software in 2007. We are true Google AdWords professionals who develop software solutions for a dynamic market. Our tools AdEngine and Whoop! support international customers (e.g. Adidas) or agencies (e.g. iProspect) in growing their online business. The AdEngine is an award-winning software for a data-driven creation of hyperdynamic text ads. Whoop! is the first predictive bid management software created especially for Google Shopping, designed to unlock its full potential. 90 PPC experts serve more than 250 customers and are continually improving our tools. smec - PPC automation that works.
uberall GmbH is a leading tech company working in local online marketing and data management. It was founded in 2012 by David Federhen, Florian Hübner and Josha Benner in Berlin. The software solution enables businesses to manage multi-site information in a centralized tool, including contact information, opening times, photos, products and events, offers, etc. This enriches and secures data in over 100 directories, maps and navigation services, helping to achieve optimal findability in the "local web". Furthermore, the software provides the ability to capture user feedback such as ratings and comments on individual sites and to get in direct contact with consumers. Its clients include renowned companies like Total Petroleum, Vodafone and 1&1. More information can be found out at www.uberall.com.
Drawing on many years of experience and expertise, diva-e Digital Value Enterprise GmbH (www.diva-e.com) offers a comprehensive portfolio of solutions for successful e-business.
Planning, implementation and optimisation: diva-e can support you with strategic brand consultancy, customisation and bespoke development of e-commerce platforms and corporate websites, backend integration, frontend design, user experience optimisation, development and design of mobile apps as well as hosting services.
Experts in content marketing and search engine optimisation, diva-e design web and social media strategies which leverage unique content including text, pictures and infographics.
eology is a service provider for search marketing. As one of the leading online marketing agencies in Germany eology offers search engine optimization and search engine advertising services on an expert level. In search engine optimization eology supports onpage optimization (keyword research, technical consulting, content production for onlineshops) and offpage optimization with linkbuilding or content marketing campaigns. In the area of search engine advertising eology is specialized in Google AdWords and Bing ads. eology also offers conversion rate optimization, local SEO (Google My Business), social media ads, amazon ads and reputation management.
Daniel Unger and Axel Scheuering are the CEOs of eology. In 2009 they took second place worldwide in the Google Online Marketing Challenge and for this achievement they got awarded with the marketing club „Mainfranken“ award. Today their team consists of 30 SEO and SEA experts.
eology is one of the 100 most important SEO Service providers in Germany in the iBusiness SEO agency list and is proud to own many certifications and awards.
intelliAd offers agencies and advertising customers a Performance Marketing Platform with which advertisers can comprehensively measure, understand and optimise their online and offline campaigns. Only with intelliAd is the recording, saving an processing of data carried out exclusively in Germany. Companies are able to analyse the customer journey in its entirety using intelliAd Customer Journey Tracking. This comprehensive data basis flows directly into the bidding optimisation of Bid Management for search, display and Facebook. intelliAd Programmatic Advertising optimises the display of advertisements in real time. Marketing decision-makers are therefore able to plan advertising from the user’s perspective. intelliAd’s products and technology have won multiple awards including the Marketing Intelligence and Innovation Award (Category: Marketing Analytics & Number Crunching) and the German Search Marketing Award SEMY (Category: Best SEA Suite). Renowned companies such as Immonet, weg.de, mytheresa.com, Sportscheck, ad agents, explido iProspect and plan.net place their trust in intelliAd.
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in Innovation, Majestic won the highest honour a British company could achieve in 2016. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
As an agency for effective Performance Marketing metapeople GmbH offers with its 25 locations worldwide for over 18 years, first-class solutions in the fields of affiliate, display media, SEA, SEO, social media, data & analytics, consulting and tracking of a single source.
Since May 2011 metapeople and its brand metaapes act hand in hand with NetBooster. Thus, metapeople will enhance its international reach and is able to realize an even higher quality for customers by using product synergies throughout all important European markets.
Moz develops the industry's #1 SEO and social monitoring platform with a robust link intelligence API. Plus, we host a comprehensive collection of free SEO and inbound marketing resources and a vibrant community of 300,000 online marketers. Moz PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform. Mozscape, our unique index of the web that crawls over 350 billion URLs, powering the popular Open Site Explorer link analysis tool. Take a 30 day free trial! Moz is also home to Roger MozBot, the world's most helpful and cuddly robot
Productsup is the most efficient and user-friendly solution to manage and optimize merchant product data.
Previously, wanting to update product attributes, fix formats or customize your feed to match your channels requirements was a painful task. Marketers relied on IT and had no control over the performance of their product ads. We put that to an end.
Create the perfect feed for any export, like Google Shopping, Facebook Dynamic Ads, Pricegrabber and Criteo, to name a few. Multiple import sources, automated processes, A/B testing, an image designer and instant product videos are just some of the features you can enjoy. Productsup is the leading solution for large merchants, marketing agencies and data aggregators in the e-commerce field.
With its flagship product Refined Ads, the company which was founded in February 2007 and is based in Munich offers leading-edge technology bringing global transparency to Online Marketing. With interfaces for SEA (Google AdWords, Microsoft adCenter, Yandex and Baidu), Affiliate Marketing (affilinet, Zanox and TradeDoubler), Facebook Ads, Retargeting (CRITEO), SEO, different display ad servers (ADITION, Flashtalking, mediaplex and adspirit), RTA (Active Agent, DataXu and metrigo) as well as web analysis systems the application is suited to the workflow and needs of medium- to large direct advertisers as well as agencies. It enables Cross-Channel-Tracking of the Customer Journey showing the Cross Channel Success (CC ROI and CC CPO). The integrated TV tracking with automated spot recognition enables you to optimise TV spots in terms of the online effect.
Sixt SE based in Pullach, Germany ( near Munich), is an international car rental provider which offers a variety of transportation services. Sixt was founded in 1912, and is now represented in over 100 countries with over 4,000 locations. Sixt has become the car rental leader in Germany, Austria, and Switzerland. In 2011 Sixt expanded to the USA with one location at Miami Airport and today you will be able to find Sixt in over 50 locations in the states, and is continuously expanding worldwide. The Sixt Group generated a turnover of 1.7 billion euros (2013) and employed over 3,000 people worldwide (2013 figures, excluding franchisees).
Yext is the global Digital Location Management (DLM) leader, helping over 500,000 business locations reach mobile consumers across a network of 100+ app, map, directory, search engine, and social media partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp. Yext's mission is to to enable the world’s 50 million businesses to harness the power of location and drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales.
Gore is a technology-driven company focused on discovery and product innovation. Well known for waterproof, breathable GORE-TEX® fabric, the company’s portfolio includes everything from high-performance fabrics and implantable medical devices to industrial manufacturing components and aerospace electronics. Headquartered in the United States, Gore posts annual sales of more than $3 billion and employs more than 10,000 associates with manufacturing facilities in the United States, Germany, the United Kingdom, Japan and China, and sales offices around the world.
In Europe, Gore started its first business operations only a few years after the Enterprise’s founding in 1958. Gore now has locations – sales offices as as well as production facilities – in the key European countries dedicated to serving the markets of all of Gore’s product divisions. Gore is one of a select few companies to appear on all of the U.S. “100 Best Companies to Work For” lists since the rankings debuted in 1984. For several years now, Gore has also been voted one of the best workplaces in Europe and has been ranked on top workplace lists in France, Germany, Great Britain, Italy and Sweden. Learn more at gore.com.
Webcertain.tv is an online video streaming channel, dedicated to bringing you the latest news, views and analysis of the ever- changing world of global marketing.
The channel broadcasts a daily news bulletin, covering the latest developments and stories from across the world and you can also tune into a wide range of interviews with specialists and experts in all aspects of global marketing, as well as digital debates and much more! It even has a Catch-Up TV solution, allowing you to access all content on demand.
Whichever countries you target or whatever your area of expertise, Webcertain.tv has something for you!
website boosting ist das alle zwei Monate erscheinende Magazin von Mario Fischer als Herausgeber und Chefredakteur. Seit dem Erscheinen seines gleichnamigen Buches führt es Amazon bis zum heutigen Tag in der Bestsellerliste für die Kategorie „Web und Internet“. Weit über 20.000 Exemplare wurden seither verkauft, Übersetzungen erschienen in Indien und Spanien. Eine beispiellose Erfolgsgeschichte, die zeigt, dass Inhalt, Stil und Zusammenstellung der Themen den Nerv einer ganzen Branche getroffen haben. Das Magazin „Website Boosting“ knüpft an diesen Erfolg an und führt die Themen aktuell.
Das Onlinemagazin Junge Gründer gibt Tipps für die eigene Unternehmensgründung und berichtet über die junge Gründerszene in Deutschland.
Beim eStrategy-Magazin handelt es sich um ein quartalsweise erscheinendes, kostenloses Web-Magazin, das interessante Themen rund um E-Commerce, Online-Marketing, Webentwicklung und Mobile beleuchtet. Die eStrategy gehört inzwischen zur Pflichtlektüre vieler Shop- und Website-Betreiber, Agenturen, Unternehmensberatungen, (Online)-Marketers und IT-Verantwortlicher.
Das eStrategy-Magazin kann unter www.estrategy-magazin.de kostenfrei heruntergeladen werden.
Digital Agency Network (DAN) focuses on collaboration, knowledge-sharing, business support and exploration. DAN is a global network of carefully selected, highly talented, independently operated marketing & communications agencies with digital DNA. DAN’s mission is to provide platforms and various tools to support member agencies’ businesses and enhance the intelligence, expertise, reach and effectiveness of the members through knowledge sharing and collaboration. All member agencies are amongst the market leaders in their respective countries in terms of creativity, with an impressive portfolio of campaigns and awards. Today, there are 300+ DAN member agencies operating in 36 cities worldwide.
Die eMBIS Akademie für Online Marketing bietet seit über 15 Jahren Seminare zu mittlerweile mehr als 20 Themen im Online Marketing an – das sind rund 800 zufriedene Teilnehmer pro Jahr. eMBIS ist im Bereich Online Marketing eines der führenden Weiterbildungsinstitute in Deutschland. Unser Angebot richtet sich an Marketing-Verantwortliche, Mitarbeiter aus Öffentlichkeitsarbeit, PR, Werbung und Vertrieb, Online Marketing Manager, Website- und E-Commerce-Manager sowie Geschäftsführer, Entscheider, Projektleiter und Agenturen – vom Einsteiger bis zum Fortgeschrittenen.
The Netzpiloten rank among the digital pioneers in Germany. Being founded in 1998 Hamburg by Wolfgang Macht and Matthias Dentler, the company was listed among the prominent representatives of the so called New Economy. With its innovative web products it has therefore experienced all the ups and downs of this economic period. These days there are about 75 employees working for the Netzpiloten in Hamburg,
Berlin and Barcelona in the areas of digital marketing and digital publication. Especially the independent magazine netzpiloten.de witnesses the digital revolution for more than 15 years. The Netzpiloten are currently planning to open an innovative blogger business lounge in Berlin (2017). An extensive portrait as “old-‐98er” was dedicated to the Netzpiloten by the business magazine brand eins.