Exhibition, Sponsors and Media Partners
March 17-18, 2016 – ICM – International Congress Center Munich
Premium Sponsors 2016
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, and Asia. For more information, visit www.google.com.
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Best AdWords performance and fast onboarding. Adference SEA Bid Management relies on the latest decision models in modern statistics. The tool uses company-specific a priori knowledge to inform and enhance mathematical models. That way, Adference technology is able to predict product and keyword quality with remarkable accuracy. What this means for you: best-performing campaigns. Since Adference uses tracking data from external sources, no separate tracking is needed to optimize your Google Shopping and Text Ads. Renowned European companies such as uniquedigital, Zalando, JAKO-O, comtech, pilot, Project A, Sixt Leasing, MyHammer, shopping24 and Brille24 use Adference technology.
We enable leading international e-commerce companies to drive performance in product advertising and paid search globally in more than 20 languages. Our semantic technology automatically creates and optimises millions of tailor-made ads, helping our partners make advertising more profitable. Our tools brought in over 1 billion euro in revenue for our clients in 2015.
Dresscoded.com is an online service that provides the newest designer dress, dirndl an accessory rentals. Visit our site or come to our showroom in Munich and rent dresses for a 4 or 8- day period for 15% of the retail price. Dry Cleaning is included.
Rent designer dresses for every occasion: Hire Dresses for wedding guests, prom dresses or evening gowns. Visit our site or make an appointment in our showroom in munch. Our stylists are happy to assist you in your selection.
eology is a service provider for search marketing. As one of the leading online marketing agencies in Germany eology offers search engine optimization and search engine advertising services on an expert level. In search engine optimization eology supports onpage optimization (keyword research, technical consulting, content production for onlineshops) and offpage optimization with linkbuilding or content marketing campaigns. In the area of search engine advertising eology is specialized in Google AdWords and Bing ads. eology also offers conversion rate optimization, local SEO (Google My Business), social media ads, amazon ads and reputation management.
Daniel Unger and Axel Scheuering are the CEOs of eology. In 2009 they took second place worldwide in the Google Online Marketing Challenge and for this achievement they got awarded with the marketing club „Mainfranken“ award. Today their team consists of 30 SEO and SEA experts.
eology is one of the 100 most important SEO Service providers in Germany in the iBusiness SEO agency list and is proud to own many certifications and awards.
Majestic (formerly Majestic SEO) has the largest and freshest backlink index – and backlinks DO matter, which means no other link database can give you the same amount of trusted data to identify market trends within your industry.
Recognised by her Majesty the Queen for Enterprise in Innovation, Majestic won the highest honour a British company could achieve in 2016. With a track record of delivering reliable data over the last 10 years, the Majestic Flow Metrics of Trust Flow, Citation Flow and Topical Trust Flow, allow you at the touch of your fingertips to see the online relationships that are having an impact on your Search Engine ranking.
Moz develops the industry's #1 SEO and social monitoring platform with a robust link intelligence API. Plus, we host a comprehensive collection of free SEO and inbound marketing resources and a vibrant community of 300,000 online marketers. Moz PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform. Mozscape, our unique index of the web that crawls over 350 billion URLs, powering the popular Open Site Explorer link analysis tool. Take a 30 day free trial! Moz is also home to Roger MozBot, the world's most helpful and cuddly robot
The Online Solutions Group (OSG) is one of the leading search engine optimization and search engine advertising agencies (www.seoagentur.de) in Munich. Founded in 2008, the performance oriented full-service agency offers with its 30 experts online marketing services such as search engine optimization (SEO), Search Engine Advertising (SEA), affiliate marketing and display advertising from one source. The OSG realizes for its customers, including SMEs and large corporations such as Siemens, s.Oliver, HSE24 and many more individual and sales-oriented marketing campaigns that promise lasting success.
Many years of experience in various industries, in-depth online marketing knowledge and the use of innovative tools allows the OSG to deliver best SEO and SEA solutions from day to day. Technology savvy, customers of the OSG benefit from in-house developments such as the reporting tool "OSG Reporting Center" or Product Feed-based Landing Pages. This assures an increase in efficiency and better results are achieved faster.
As a premium service provider, the OSG stands for highest quality, speed and cutting-edge know-how. Thanks to the use of synergies, costs can be reduced and revenues increased.
With its flagship product Refined Ads, the company which was founded in February 2007 and is based in Munich offers leading-edge technology bringing global transparency to Online Marketing. With interfaces for SEA (Google AdWords, Microsoft adCenter, Yandex and Baidu), Affiliate Marketing (affilinet, Zanox and TradeDoubler), Facebook Ads, Retargeting (CRITEO), SEO, different display ad servers (ADITION, Flashtalking, mediaplex and adspirit), RTA (Active Agent, DataXu and metrigo) as well as web analysis systems the application is suited to the workflow and needs of medium- to large direct advertisers as well as agencies. It enables Cross-Channel-Tracking of the Customer Journey showing the Cross Channel Success (CC ROI and CC CPO). The integrated TV tracking with automated spot recognition enables you to optimise TV spots in terms of the online effect.
As one of the leading companies in digital business, Trakken offers a full-service approach. The spectrum of services ranges from the selection of the appropriate digital analysis tools to carrying out actual digital analysis. The objective is to establish a digital analytics culture within clients’ corporations. As a certified partner of various digital analytics tools, Trakken possesses excellent know-how and direct contacts.
In the area of conversion optimization, Trakken carries out testing with a pragmatic and success-oriented approach for client websites. In-depth knowledge of the entire world of online marketing as well as strong technical expertise are absolute perquisites for professional consultation. Trakken consultants apply their extensive digital analytics knowledge to their work in conversion optimization, achieving great success for their clients.
Trakken has acquired extensive experience throughout its years of carrying out numerous successful projects for renowned companies. Trakken independently analyzes and optimizes your company – all recommended actions are data driven.
Yext is the global Digital Location Management (DLM) leader, helping over 500,000 business locations reach mobile consumers across a network of 100+ app, map, directory, search engine, and social media partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp. Yext's mission is to to enable the world’s 50 million businesses to harness the power of location and drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales.
Authoritas is a data science-driven SEO and content marketing platform for large agencies and enterprises. These enterprise marketers are using the Authoritas platform to develop a definitive picture of Google’s algorithm at work in their market. By defining and benchmarking the entire market, marketers can automate their research to set winning short and long-term strategies and focus their activities on the areas of greatest reward.
Clicks Online Business is a performance marketing agency based in Berlin, Dresden and Munich. 50 employees are working on national and international online projects of companies from various industries. In SEO Clicks improves rankings of online stores and web portals through technical optimization and innovative content marketing. Clicksincreases the ROI for B2B and B2C companies by using targeted SEA campaigns. In addition to AdWords Clicks is a professional account manager for Bing Ads and Facebook Ads. Clicks Online Business offers comprehensive e-commerceservices: Online store development for Magento, Shopware and other systems, interface programming (Amazon, eBay,…) conversion rate optimization and Amazon SEO. Furthermore Clicks Online Business is Google Partner, Shopware certifiedand has been awarded as one of only six agencies throughout Germany with the SEO quality certificate of the BVDW.
LinkResearchTools (LRT) is the most advanced link intelligence software that combines data from 24 link data sources and up to 97 metrics in a consistent, reliable way.
Unlike other ad-hoc SEO tools, LRT provides data that users can trust due to just-in-time recrawling, link redirect traces and industry-leading custom technologies and metrics like LRT Power*Trust™, Link Detox Risk®, Link Velocity Trends™, Link Detox Genesis®, Link Redirect Trace™, TitleRank™. These unique SEO metrics extend data aggregated from Google, Bing, Moz, SEMRush, MajesticSEO, Ahrefs, Sistrix and many more.
LinkResearchTools provides industry leading tools for link audits, SEO competitive research, link prospecting, link building, on page audits, link building and outreach. LinkResearchTools supports all countries and languages. Free SEO training and a certification programm qualify key users as Certified LRT Professionals and Certified to provide top-notch service to their clients.
Munich based One Advertising AG is a specialized agency for search engine optimization and online marketing. Over 70 employees develop and coordinate performance orientated solutions for digital sales support. One Advertising uses highly innovative campaign and analysis tools to provide transparency and measurability for online marketing and sales support. We secure the highest possible ROI for our customers through year-long experience with SEO and SEM strategies in various industries. Thanks to its interdisciplinary competencies in various industries, One Advertising provides full service offerings ranging from conceptual online marketing planning through to technical SEO conditioning. One Advertising was founded in 2006 by its present board-members Christian Paavo Spieker and Andreas Kelnberger. Both are pioneers in the search engine marketing industry and have been actively involved in the SEO business since 1999. As a result, One Advertising AG has become one of the leading SEO and SEM agencies in Germany today. The ambitiously growing agency provides integrated service and consulting offerings largely to medium to large sized companies in trade, services and consumer goods industries.
Founded in August 2012, OnPage.org has been representing professional quality management of websites ever since. The web-based tool focuses on the technical optimization for search engines: the custom-built software, browses websites for sources of nonconformances and optimization potentials. In a short space of time, the results are presented in a visually appealing and well-structured style. Particularly, businesses operating a great number of web projects, agencies and E-Commerce companies are saving a great deal of time and money when increasing their visibility in search engines with the help of OnPage.org. Renowned companies such as Disney, Zalando, ImmobilienScout24, Telekom, Jochen Schweizer, Condé Nast as well as Sixt trust in the technology and the innovative strength of OnPage.org.
About Peak Ace AG
Peak Ace AG, founded in 2008, is an international Performance Marketing agency based in Berlin. With more than 60 employees, we implement campaigns in up to 20 languages at native speaker level and are among the fastest-growing technology companies in Germany, for which we received the "Deloitte Technology Fast 50 Award" for three consecutive years as well as winning the “Focus Wachstumschampion” Award several times. With our technology-driven approach we offer flexible, data-driven solutions for all relevant Performance Marketing channels. This way, we help our customers cut back significantly on marketing costs - or in other words - be much more efficient and profitable. Our core business is Performance Advertising which includes PPC campaigns in Google, Bing, and Yandex as well as Product Data Marketing and Mobile and Social Advertising. In the Organic Search segment, we focus on SEO strategy and consulting, website audits, link risk management as well as Content & Online PR.
SEMrush is the market leader in online marketing software. Our goal is to provide our customers with indispensable data to gather a deep understanding of competition and market trends, determine a long-term content strategy for organic and paid research, and conduct an overall website analysis.
We build our reports and tools on estimations by comparing domains and their keywords on a national, regional or local level. Our estimations are based on the first 100 Google US, UK and AU and 20 Google (and Bing U.S.) search results.
SEMrush includes the following tools and reports: Organic Research, Advertising Research, PLA Research, Domain vs. Domain, Keyword Research, Keyword Difficulty, DisplayAdvertising (AdSense), Backlinks, and Projects including the Site Audit, Position Tracking and Social Media tools.
Smarketer is a young, dynamic online marketing agency that
specializes in Google AdWords and Search Engine Marketing (SEM). Based in
Berlin, the organization was founded in 2011 and currently employs 28 people.
As certified Google Partner, our agency offers its clients custom care through a
bespoke AdWords marketing service which includes performance-based remuneration
and short-term contracts according to the motto: Bond by power, not by
Through our strong focus on AdWords Optimization, we have managed to gain competitive advantages over other traditional full service agencies. Our team, which comprises 20 certified AdWords professionals, regularly participates in the Google AdWords Certification Program.
With its numerous active AdWords projects as well as a diverse and far-reaching client portfolio, Smarketer’s competency in online marketing was recognized by Google when it became the Google Partner Grand Slam Challenge Winner 2014 in a competition that saw over 2000 agencies from the D-A-CH region join.
With nearly 50 consultants, konversionsKRAFT (Web Arts AG) is the largest and leading provider for conversion optimization services in Germany, Austria and Switzerland. Web Arts is also one of the largest conversion optimization agencies in the world. Since 1996, Web Arts has helped national and international Top 100 businesses to achieve extraordinary ROI through optimization of their digital experiences.
The Marketing Automation sector has grown tremendously over the last 4 years. The purpose of this new tool in the area of digital communication is not only to reconcile marketing and sales department, but also to provide final customers with targeted and relevant content.
Working together with agencies, Webmecanik is a French software editor dedicated to empower its partners. Agencies focus on their clients' communication strategy and are now able to show and report measurable results on digital campaign.
Webmecanik has recently raised funds to develop its activity in Germany, and plans to hire a local team to develop further partnerships in German-speaking countries.
PPC automation has been in our DNA since we started developing software in 2007. We are true Google AdWords professionals who develop software solutions for a dynamic market. Our tools AdEngine and Whoop! support international customers (e.g. Adidas) or agencies (e.g. iProspect) in growing their online business. The AdEngine is an award-winning software for a data-driven creation of hyperdynamic text ads. Whoop! is the first predictive bid management software created especially for Google Shopping, designed to unlock its full potential. 90 PPC experts serve more than 250 customers and are continually improving our tools. smec - PPC automation that works.
Media Partners 2016
website boosting ist das alle zwei Monate erscheinende Magazin von Mario Fischer als Herausgeber und Chefredakteur. Seit dem Erscheinen seines gleichnamigen Buches führt es Amazon bis zum heutigen Tag in der Bestsellerliste für die Kategorie „Web und Internet“. Weit über 20.000 Exemplare wurden seither verkauft, Übersetzungen erschienen in Indien und Spanien. Eine beispiellose Erfolgsgeschichte, die zeigt, dass Inhalt, Stil und Zusammenstellung der Themen den Nerv einer ganzen Branche getroffen haben. Das Magazin „Website Boosting“ knüpft an diesen Erfolg an und führt die Themen aktuell.
Internet World Business ist die vierzehntägliche Wirtschaftszeitung fürs Internet. Mit einer Auflage von 18.000 Exemplaren erreicht sie über 40.000 Leser aus E-Commerce und Online-Marketing. Sie berichtet topaktuell und kompetent über die neueste Entwicklung auf den Internet-Märkten, die jüngsten Trends im Online-Marketing und die Pläne der Web-Macher. Sie versteht sich als Community-Plattform für alle Internet-Professionals, die sie noch erfolgreicher im Online-Geschäft machen will.
Beim eStrategy-Magazin handelt es sich um ein quartalsweise erscheinendes, kostenloses Web-Magazin, das interessante Themen rund um E-Commerce, Online-Marketing, Webentwicklung und Mobile beleuchtet. Die eStrategy gehört inzwischen zur Pflichtlektüre vieler Shop- und Website-Betreiber, Agenturen, Unternehmensberatungen, (Online)-Marketers und IT-Verantwortlicher.
Das eStrategy-Magazin kann unter www.estrategy-magazin.de kostenfrei heruntergeladen werden.
Die eMBIS Akademie für Online Marketing bietet seit über 15 Jahren Seminare zu mittlerweile mehr als 20 Themen im Online Marketing an – das sind rund 800 zufriedene Teilnehmer pro Jahr. eMBIS ist im Bereich Online Marketing eines der führenden Weiterbildungsinstitute in Deutschland. Unser Angebot richtet sich an Marketing-Verantwortliche, Mitarbeiter aus Öffentlichkeitsarbeit, PR, Werbung und Vertrieb, Online Marketing Manager, Website- und E-Commerce-Manager sowie Geschäftsführer, Entscheider, Projektleiter und Agenturen – vom Einsteiger bis zum Fortgeschrittenen.
unternehmer.de ist das Wissensportal für Selbständige, Freiberufler, Existenzgründer sowie KMU. Ausgewiesene Experten publizieren auf www.unternehmer.de fundierte Ratgeber-Artikel. Abgerundet wird das Angebot durch praxisnahe Checklisten, Infografiken und Interviews, die man auch per Newsletter und RSS-Feed abonnieren kann. In unserem Video-Bereich „unternehmer TV“ finden Sie informative Anleitungen und interessante Videos zu Themen wie Social Media, Steuern oder Marketing. Monatlich erhalten über 232.000 Abonnenten unser Fachmagazin unternehmer WISSEN, das sich in jeder Ausgabe einem Schwerpunktthema widmet. Alle Magazine stehen auch im Online-Archiv unter www.unternehmer.de/magazin kostenlos zum Download bereit.
shopanbieter.de gilt als Zentralorgan für den deutschen Onlinehandel und bietet regelmäßige Informationen und Hintergrundartikel für den Onlinehandel. Neben dem größten deutschsprachigen Anbieterverzeichnis
ist shopanbieter.de insbesondere für seine meinungsbildenden Fachartikel und praxisnahen Whitepaper bekannt. Diese Publikationen gelten in der Branche als Leitmedium.
Die Autoren sind seit jeweils über 15 Jahren operativ im E-Commerce tätig und beraten oder begleiten vor allem mittelständische Unternehmen im E-Commerce. Darüber hinaus stellen sie ihre nachgewiesene Praxis-Expertise in mittlerweile vier Büchern und einer Vielzahl an Leitfäden, Whitepaper, Artikeln für Fachpublikationen sowie Vorträgen und Workshop-Seminaren zur Verfügung.
Das Onlinemagazin Junge Gründer gibt Tipps für die eigene Unternehmensgründung und berichtet über die junge Gründerszene in Deutschland.
iBusiness ist Ihr Zukunftsforscher für interaktives Business: Hier erfahren Sie nicht nur, was die Interaktiv-Branche heute bewegt. iBusiness analysiert auch, welchen Einfluss aktuelle Ereignisse und
langfristige Trends auf die digitale Wirtschaft und Medienzukunft haben.
projektwerk.com ist eine zentrale Anlaufstelle für Projektarbeit. Das 1999 gegründete Hamburger Unternehmen zählt zu den führenden Online-Projektbörsen im deutschsprachigen Raum: Über 115.000 registrierte Mitglieder vertrauen auf die langjährige Kompetenz am Markt. projektwerk vernetzt Freelancer
und Unternehmen unterschiedlicher Berufsfelder zur erfolgreichen Zusammenarbeit in Projekten.