14-15 March, 2017

ICM – International Congress Center Munich

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Speakers

SMX Munich
March 17-18, 2015 – ICM – International Congress Center Munich


Simo Ahava
Simo Ahava

Senior Data Advocate

Reaktor

Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Simo holds the position of Senior Data Advocate at Reaktor. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.


Zineb Ait Bahajji
Zineb Ait Bahajji

Webmaster Trends Analyst

Google

Born and raised in Morocco, Zineb studied International relations, Diplomacy and Politicial communications in France, in an American University, only to end up working in the fields of webmarketing and web search. She is currently a Webmaster Trends Analyst at Google, in the Zurich office. Before joining Google, Zineb was a traffic acquisition and SEO manager in a start-up. She also worked as an SEO and traffic manager for a French car manufacturer and as a web security strategist for another automaker. Zineb joined Google last summer, and her mission is to work on improving the quality of the search results and the users' experience when using Google Search.

Sepita Ansari
Sepita Ansari

CEO

Catbird Seat GmbH


Tom Anthony
Tom Anthony

Head of R&D

Distilled

Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled's consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.


Marcus Ash
Marcus Ash

Partner Group Program Manager Cortana

Microsoft

Marcus Ash has over 15 years of experience designing and leading the creation of software experiences for consumer devices. He is currently the Group Program Manager for Cortana in the PC, Phone and Tablet Group at Microsoft. He leads the functional design and product definition through collaboration with various software, service and research teams across Microsoft to bring Cortana to life by combining major advances in a variety of areas including natural language, machine learning and artificial intelligence. Additionally Marcus has been a frequent public speaker, introducing Cortana to the press, marketers , and customers. Marcus holds a Masters in Electrical and Electronics Engineering from Stanford and a Bachelor of Science in Electrical and Electronics Engineering from the University of Michigan. He is an NSF fellowship winner and a member of the National Society of Black Engineers.


Prof. Dr. Tobias Aubele
Prof. Dr. Tobias Aubele

Professor of E-Commerce

Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt


Christina Baldassarre
Christina Baldassarre

Chief Operating Officer

Zebra Advertisement

Christina Baldassarre is best known for founding the online magazine International PPC, the large volume ad provider 1DollarAd, and Zebra Advertisement, an online advertising agency and Google Partners All-Star Competition Winner 2014. She is specialized in developing brands with paid traffic and primarily consults large businesses regarding branding and social media advertising. The 26-year old was featured and mentioned by publications such as the New York Times, Search Engine Journal, and Huffington Post. She is a regular SEMrush contributor and was shortlisted for Best Use of Social Media in a Search Campaign by the US Search Awards 2014.

Susanne Behrens
Susanne Behrens

Online Channel Director B2B & B2C

Philips GmbH, Unternehmensbereich Lighting


Behshad Behzadi
Behshad Behzadi

Director of Conversational Search

Google

Behshad joined Google in 2006, and has been working on various Search efforts during this time, including Google Alerts, SafeSearch, and improving the freshness of search results. Most recently, Behshad leads a team facing one of the company’s most challenging computer science projects: to help make interactions with Google easier by using natural voice conversations that understand you and your context. Prior to Google, Behshad completed his PhD studies in Bioinformatics in Ecole Polytechnique, France. He was then a post-doc researcher in Max Plank Institute for Molecular Genetics, focusing on algorithmic comparative genomics


Jan-Willem Bobbink
Jan-Willem Bobbink

International SEO Manager

metapeople NL

Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu.

During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. He has been a speaker at several international events like, SMX, Performance Marketing Insights, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursday.

Currently he is responsible for international visibility campaigns for a broad range of clients. He helps clients with developing sustainable SEO and link building strategies, solving algorithmic Panda & Penguin devaluations, manual penalties and support introduction in foreign markets. Technical experience with websites with more than 50 million pages, optimized domains for Baidu & Yandex and have realised internationalised & scalable link building campaigns. Projects have taken place in all kinds of niches, with a focus on E-commerce, travel, gambling and finance.

Jan-Willem is a speaker at several (inter)national events like Race Expo Moscow, SiGMA Malta, SMX Munich, Performance Marketing Insights Berlin, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursdays.


Jan Borgwardt
Jan Borgwardt

Manager Customer Success / Account Director

Adobe

Jan Borgwardt is a very skilled digital Marketeer with more than a decade of experience. As strategic Consultant he helped enterprise agency clients like Microsoft, IKEA or Marriott Hotels to find the best synergy effects across digital channels like Search and Social. Today at Adobe Jan is Manager for the Adobe Media Optimizer in Germany and responsible for a wide range of AMO customers to reach their goals successfully in Search, Social and Realtime Advertizing.


Craig Bradford
Craig Bradford

VP London

Distilled

Craig joined Distilled in 2011 as an SEO analyst. Since joining, he has consulted with a range of clients, from start-ups to some of the biggest brands in the world. Specialist areas include technical SEO and analytics. After progressing to senior consultant, Craig took on the role of VP London in January 2015 where he manages consulting, paid search, PR and sales.

Craig regularly writes on the Distilled and Moz blog and sporadically shares things of interest on Twitter and Google Plus.


Martijn Burgman
Martijn Burgman

Head of PR & Content Marketing

Stylight

Having studied International Marketing Management in both Paris and the Netherlands, and worked in London, in 2012 Martijn headed to Munich where he undertook a traineeship at fashion platform Stylight. Starting in SEO, he soon realised the opportunities and underlying synergy between SEO, Content Marketing and traditional PR. Martijn was a speaker at last years SMX Munich, sharing his experience to the ‘Blockbuster Content - Only Learn from the Best’ session. Since August 2014 Martijn has been head of Stylight’s international PR & Content Marketing team. Stylight is Europe’s leading fashion aggregator operating at a global level. Available in 15 countries all around the globe, its headquarters are in Munich, with two office branches in London, United Kingdom, and New York, USA.


Matthias Cada
Matthias Cada

Attribution Solution Lead

Google Germany


Fabienne Colling
Fabienne Colling

Managing Partner

insideOut.lu


Karsten Courtin
Karsten Courtin

Head of Digital Analytics

DER Touristik Online (DTO)

Karsten has been breathing web analytics since 2000. For the first seven years, he worked in various sales and management roles for vendors Nedstat, WebSideStory and Instadia. He joined leading creative agency, Neue Digitale, as Director of Analytics in 2007.

From 2010 to April 2014 Karsten worked as a web analytics consultant for companies such as KabelDeutschland, 1&1, Hotel.de, Unitymedia and Panasonic. He prepared workshops, conducted onsite training, managed process optimisation, developed KPI strategies and setup of customised reports among many other tasks and project scopes. Karsten is a frequent speaker at conferences and congresses as well as being an author and moderator. In April 2014 Karsten joined DER Touristik Online (DTO), Germany’s second largest travel company, as Head of Digital Analytics.


Tor Crockatt
Tor Crockatt

EMEA Product Marketing Director

Bing Ads

Tor Crockatt is EMEA Product Marketing Director for Bing Ads, the paid search platform for the Yahoo Bing Network. She has been in Search for 14 years - 8 of these spent at Microsoft working on Bing Ads (formerly adCenter) in multiple roles, including managing the Bing Ads Marketplace, launching Editorial Operations in Europe, and leading the Global Search Advertising Policy. Tor started her career in Search at eSpotting (later MIVA) back in the early days of SEM as one of their first Editors, and later built the international Ad Optimisation teams. Since 2003, Tor has been a regular speaker on the International circuit at SMX, SES, Webmasterworld and the International Search Summit, specialising in keyword research, user intent and ad relevancy. She holds a BA from Kings College in French and German.



Jens Fauldrath
Jens Fauldrath

Executive Partner

takevalue Consulting


Michael Felis
Michael Felis

Head of SEO

SIXT


Jana Fiaccola
Jana Fiaccola

Senior Product Manager SEA

QUISMA GmbH


Dr. Peter Figge
Dr. Peter Figge

CEO, Co-Owner

Jung von Matt AG

Dr Peter Figge is CEO, co-owner and mastermind of Germany’s most trusted independent advertising agency, Jung von Matt. The agency offers its national and global clients creative and effective marketing communication across all channels and disciplines. Peter Figge can provide 20 years of experience in marketing and CRM consultancy, advertising & digital marketing for global brands and institutions in Germany and abroad. Major milestones of his career were in Hong Kong, Paris, Zurich, Hamburg and New York. Professional development Since 2010 CEO and co-owner, Jung von Matt AG, Hamburg 2008 – 2010 2005 – 2010 2000 – 2005 1999 – 2004 1995 – 2000 Managing Director of DDB Group Germany, Berlin CEO, Tribal DDB, Hamburg Managing Director, Proximity Germany, Hamburg Member of the Board, Proximity Worldwide, London Faculty Member BBDO University, New York Manager and Member of the Executive Board, KNSK/BBDO, Hamburg

Prof. Dr. Mario Fischer
Prof. Dr. Mario Fischer

Publisher

Website Boosting


Rand Fishkin
Rand Fishkin

Wizard of Moz

Moz

Rand Fishkin is founder, former CEO and now Wizard of Moz (formerly SEOmoz), a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.




Brad Geddes
Brad Geddes

Founder

Certified Knowledge

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


André Goldmann
André Goldmann

Chief Operating Officer

121WATT



Bastian Grimm
Bastian Grimm

President Organic Search

Peak Ace AG

Peak Ace is an international, Berlin-based full service performance marketing agency with a strong focus on “all things search” where Bastian heads the SEO- as well as Content & Online PR departments as President of Organic Search. Having a background in software development and more than fifteen years of experience in performance marketing, he still hugely enjoys all aspects of technical SEO. Bastian is a renowned expert for large scale, international SEO - handling sites with 1 mio+ pages in highly competitive industries. Having spoken all around the globe at almost every major industry event, Bastian enjoys travelling and meeting new people. Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.


Emily Grossman
Emily Grossman

Mobile Marketing Specialist

MobileMoxie

Emily Grossman is a Mobile Marketing Specialist at MobileMoxie, where she advises clients on app launch strategies, including app store search optimization (ASO). Formerly, Emily was one of the original employees at Double Encore, Inc, one of the first mobile application development agencies that was recently acquired by WPP’s POSSIBLE.




Robin Heintze
Robin Heintze

Founder and CEO

morefiremedia


Marc Hoeft
Marc Hoeft

Director Client Services DACH

Marin Software



Frank Hohenleitner
Frank Hohenleitner

Director Consulting

Catbird Seat GmbH



Daniel Holm
Daniel Holm

Head of Brands & Agencies - DACH

Outbrain


Dominik Johnson
Dominik Johnson

Key Account Development Director

Yandex

Dominik Johnson is Key Account Development Director at Yandex. In this role, Dominik forges, develops and reinforces the company’s partnerships with the leading brands and digital agencies in Germany and Europe. Dominik is one of Germany’s top-100 managers, according to Werben & Verkaufen (W&V), the country’s leading magazine for marketing and advertising. He is also a contributing author at a number of online publications on search engine marketing and a sought-after speaker at industry events and conferences in Germany and around the world. Before joining Yandex, Dominik served as Executive Manager at a full-service international performance-based marketing agency, where he was initially responsible for social media marketing and then took on an executive role. He is credited with building a global network of independent performance marketing agencies. With over ten years of experience in digital marketing, Dominik has a deep understanding of the market and a prescient sense for new trends and initiatives.

Dixon Jones
Dixon Jones

Director

Majestic

Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.

He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.


Christoph Jourdan
Christoph Jourdan

Digital Marketing Consultant

Adobe

Christoph Jourdan is a Digital Marketing Consultant with a creative and data driven background. Before joining Adobe in 2013 he developed campaign and communication strategies with a strong focus on digital channels for clients like o2, BMW or Burger King as Senior Planner at BBDO/Interone. At Adobe he is titled Solution Consultant and technically specialized on SaaS products dealing with a wide range of topics from Data Management to Social Media Marketing, Real Time Bidding and Search Engine Advertising. Being a digital generalist in the ad tech and marketing world he is driven by the objective to connect the dots between clear defined key performance indicators and stories brands want to tell.


Philipp Klöckner
Philipp Klöckner

External Search Consultant

Rocket Internet AG and others

Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he's helping portfolio companies of Berlin's Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany's market leading comparison search engine Idealo.de


Jordan Koene
Jordan Koene

Chief Evangelist

Searchmetrics

Jordan Koene is Chief Evangelist at Serachmetrics. Before he was Head of Global Content for eBay, which focuses on utilizing eBay content for user experience and natural search. Jordan has lead development in millions of content improvements for eBay. Along with advancing eBay's content he has produced numerous well-covered data stories. Some of Jordan's work includes expansion of eBay product content, eBay guides, user generated content, and vertical experience for eBay customers. Previously, Jordan has worked at various e-commerce and tech start-ups. He has grown and managed different Internet marketing teams and has a background in natural search and social media.

Karl Kratz
Karl Kratz

Owner

Karl Kratz Onlinemarketing


Cindy Krum
Cindy Krum

Chief Executive Officer

MobileMoxie

Cindy Krum is the CEO and Founder of MobileMoxie, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 out of 5 stars on Amazon. She is the leading Mobile SEO consultant, and is thought leader in the search industry. Cindy works with many top-notch, internationally recognized clients, assisting with mobile SEO, Responsive Design, mobile site migrations and site-speed optimization.


Stephanie Ludermann
Stephanie Ludermann

Owner

Wortalarm.de


Bernard Lukey
Bernard Lukey

Managing Director

Yandex Europe

Bernard Lukey is Executive Director at Yandex. Bernard joined Yandex in January 2012 to help create and run Yandex Europe AG, the company’s European sales office based in Lucerne, Switzerland. Prior to Yandex, Bernard served, from 2005 to 2011, as Chief Executive Officer of one of Russia’s largest online stores, OZON.ru. Earlier in his career, from 2000 to 2002, Bernard held a position of Marketing Director at Yandex LLC. Bernard has been able to successfully apply his international business experience in the fast-paced Russian economy since 1996, when he came to Russia to manage marketing at Nestlé Food LLC and, later, at the private equity firm Baring Vostok Capital Partners. Bernard holds an MA degree in Political Sciences from Lausanne University and is an Advisory Board member of the Jean Monnet Foundation for Europe.

Alexander Merkel
Alexander Merkel

Owner

Online Strategy Consulting


André Morys
André Morys

CEO

konversionsKRAFT (Web Arts)

André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.


John Müller
John Müller

Webmaster Trends Analyst

Google

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.


Ari Nahmani
Ari Nahmani

CEO / Founder

Kahena Digital Marketing

Ari Nahmani is the CEO of Jerusalem based Kahena Digital Marketing which he founded in early 2011. Embodying an energetic startup culture, Kahena is one of the fastest growing digital marketing agencies in Israel. Ari modeled Kahena after leading US-based search agencies. With a staff full of english speaking ex-pats, Kahena has attracted a growing roster of international clients. Ari’s specialty areas include enterprise e-commerce SEO, platform migrations, analytics, and non-traditional optimization (ASO, local).


Norman Nielsen
Norman Nielsen

Head of SEO / Google Shopping

Zalando SE


Raj Nijjer
Raj Nijjer

VP Partner Community and Services

Yext

As VP of Partner Community and Services, Raj oversees Client Success and Community Development at Yext. Prior to joining Yext, Raj built GoDaddy’s Online Presence and Commerce product line into a $100m business. While at GoDaddy for nine years, Raj held multiple product and business unit leadership roles launching new and innovative products with over 20 patents filed with the USPTO.

Prior to joining GoDaddy, Raj’s experience spanned Fortune 500 companies such as McKesson Corp, Fiserv Inc, Sage Software, inclusive of startups like NeoPlanet. Raj received his Bachelors of Science degree in International Management and his MBA from the W.P. Carey School of Business at Arizona State University.


Ralf Ohlenbostel
Ralf Ohlenbostel

Team Lead Content Marketing DE & TECH

Zalando SE



Nicole Otten
Nicole Otten

CEWE Stiftung & Co. KGaA


Dan Petrovic
Dan Petrovic

Director

DEJAN SEO

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.

Ben Prause
Ben Prause

eprofessional GmbH



Marcel Prothmann
Marcel Prothmann

President Paid Search

Peak Ace AG


Sonja Quirmbach
Sonja Quirmbach

Deutsche Telekom AG, Products & Innovation


Maximilian Rabl
Maximilian Rabl

COO

Windeln.de GmbH


Jan Radanitsch
Jan Radanitsch

Smarter Ecommerce GmbH

As founder & CEO of smec - Smarter Ecommerce GmbH and creator of Whoop! - a specialized bid management software for Google Shopping Ads - he has been active in e-commerce and PPC marketing for more than a decade. He has been an entrepreneur since before finishing university and has been involved in several startups. Jan is a regular speaker at national and international conferences.


Martin Röttgerding
Martin Röttgerding

Head of SEM

suchradar


Jeff Sauer
Jeff Sauer

Digital Marketing Consultant

Jeff Sauer is a born problem solver who has been creating on the web since he was in 8th grade. After graduating from college with a degree in Computer Information Systems, Jeff became a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011 and 2012. While working with some of the biggest brands in the world, his company has won numerous awards. Jeff was named the 2012 CIO of the Year in Minneapolis/St. Paul for emerging companies.

Russell Savage
Russell Savage

Business Systems Analyst

Elastic Search

Russ Savage studied software engineering in college and after graduating, moved into the ever changing world of marketing. He is passionate about staying on the cutting edge of marketing technology and using it to try new and interesting ideas. In 2012, he started FreeAdWordsScripts.com, a website dedicated to promoting the use of AdWords Scripts by providing free solutions for people to get started. He is a regular columnist at SearchEngineLand.com and has presented at multiple marketing conferences across the United States and Europe. He currently works full time as a business systems architect at Elasticsearch.com.

Christian Scharmüller
Christian Scharmüller

Head of Sales

Smarter Ecommerce GmbH

Christian Scharmüller is responsible for sales and strategic client development at smec, Smarter Ecommerce GmbH, with their new flagship product Whoop! - a specialized bid management for Google Shopping Ads. He gained marketing and sales experience working at Red Bull and as project manager at Easy Staff GmbH. Additionally, he has been speaker at several national and international conferences and workshops.


Dr. Martin Schirmbacher
Dr. Martin Schirmbacher

HÄRTING Rechtsanwälte


Gesa Schramme
Gesa Schramme

Head of Customer Acquisition Europe

Wayfair GmbH


Eric Schulz
Eric Schulz

kaufDA


Robert Seeger
Robert Seeger

CO-Founder and President

FMX World

This qualified art historian with a university degree learned the art of communication from scratch. As someone who has switched careers and who thinks laterally, this highly enthusiastic and creative person has worked for various well-known agencies, finally founding a successful start-up for himself.

For 15 years, Robert Seeger has been on a mission to advise and inspire businesses, both big and small, in all aspects of online marketing. His list of clients includes ministries, online betting companies, non-profit organisations, online businesses and that well-known drink that "gives you wings".

Presentations and performances that impress and entertain are a huge factor of success in all the jobs he takes on, and Robert hates nothing more than time lost to boring presentations and bland meetings.

You will find further information at: http://www.kommunikationskunst.at, his blog, his YouTube account and his SlideShare profile.


Aleyda Solis
Aleyda Solis

International SEO Consultant

Orainti

With more than 7 years of experience doing Search Engine Optimization for European, American and Latin-American companies, Aleyda is an International SEO Consultant -service that she provides through her company Orainti-, co-founder of Tribalytics -a social influencers marketing tool-, and a Moz Associate. Aleyda has a deep experience as SEO consultant and has previously worked as: - The Head of Digital Strategy at WooRank - SEO Manager at Forex Club and Bodaclick Systems engineer with an E-Commerce Master by the University of Salamanca, she also collaborates as a teacher at - The Search Engine Master of the Pompeu Fabra University - The SEO – SEM Master at KSchool in Madrid


Kaspar Szymanski
Kaspar Szymanski

SEO Consultant

SearchBrothers

Kaspar Szymanski left the Search Quality team in 2013, where he has been the driving force behind global web spam tackling initiatives since 2006, as well as the public face spearheading Google webmaster outreach and communication efforts in EMEA. Kaspar is best known in the industry for his public speaking and publishing on behalf of Google. He knows everything about applying the disavow links tool and reconsideration requests. Currently Kaspar offers as a founding member of SearchBrothers.com SEO consulting and recovery services to site owners who experienced site issues because of Google Webmaster Guideline violations.

Alexandra Tachalova
Alexandra Tachalova

Brand Manager

SEMrush

Alexandra Tachalova, brand manager at SEMrush. Her areas of expertise include corporate communication, customer relationship management, search engine marketing and lead generation. Frequent speaker at digital marketing and SEO conferences.

Marcus Tandler
Marcus Tandler

OnPage.org


Christian Tembrink
Christian Tembrink

CEO

netspirits Online Marketing GmbH & Co. KG


Tom Thaler
Tom Thaler

Thaler Enterprises


Marcus Tober
Marcus Tober

CTO and Founder

Searchmetrics GmbH

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Julius van de Laar
Julius van de Laar

Digital Media Strategist & Campaigns Consultant

van de Laar | Campaigning

Julius van de Laar is a digital media strategist and communications expert with strong campaigning experience.

He consults for politicians and political parties, non-governmental organizations and private sector corporations by providing strategic advice as they develop strategies to achieve their goals: win elections, growing and engaging their audience and shaping public opinion.

During the 2012 US Presidential election, Julius van de Laar served on President Obama's winning presidential campaign as regional GOTV director in the battleground state of Ohio. There, he focused on targeting voters and gaining supporters by combining proven campaigning strategies with the latest new media and big data tactics. In 2007 and 2008 he worked for Obama for America in nearly a dozen states and served as Missouri Youth Vote director.

Since then, van de Laar has served as a senior strategist to Germany's Social Democratic Party as well as other parties and candidates across Europe. He has consulted for major NGO's including Amnesty International, Change.org, Greenpeace, WWF and Avaaz.org, providing strategic communications advice. Van de Laar is a frequent TV and radio pundit, providing analysis on current political events, campaigning and digital communications. He lectures at conferences and universities, gives workshops and trainings on campaigning and social media and advises politicians and business leaders on strategic communications.


Evert Veldhuijzen
Evert Veldhuijzen

Managing Partner

The Reach Group GmbH

In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.


Bo von der Heyden
Bo von der Heyden

acribis AG




Gero Wenderholm
Gero Wenderholm

Online Marketing Expert

Wenderholm.de


Manuela Werhand
Manuela Werhand

Sales Lead

DoubleClick Search

Manuela is Sales Lead for DoubleClick Search, where she is responsible for growing DoubleClick Search’s business with leading agencies and brands in Germany, Austria and Switzerland. Prior to joining Google, Manuela spent more than 5 years at the German bid management and multi channel tracking provider intelliAd, kick-starting and leading the Key Account Management team in Munich and Paris. Manuela is passionate about evangelising the benefits of automatization and bid optimization and has worked in the online marketing industry for 10 years.

Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique


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