March 25-26, 2014 – ICM – International Congress Center Munich
Zineb Ait Bahajji
Webmaster Trends Analyst
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.
Prof. Dr. Tobias Aubele
Professor of E-Commerce
Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt
Gemma Birch has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and writes for State of Search. She has spoken on international search on various webinars and at conferences. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.
Modellsport Schweighofer GmbH
International SEO Manager
Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu.
During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. He has been a speaker at several international events like, SMX, Performance Marketing Insights, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursday.
Currently he is responsible for international visibility campaigns for a broad range of clients. He helps clients with developing sustainable SEO and link building strategies, solving algorithmic Panda & Penguin devaluations, manual penalties and support introduction in foreign markets. Technical experience with websites with more than 50 million pages, optimized domains for Baidu & Yandex and have realised internationalised & scalable link building campaigns. Projects have taken place in all kinds of niches, with a focus on E-commerce, travel, gambling and finance.
Jan-Willem is a speaker at several (inter)national events like Race Expo Moscow, SiGMA Malta, SMX Munich, Performance Marketing Insights Berlin, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursdays.
Andreas H. Bock
St.Gallen Institute GmbH
Senior Product Manager
Digital Analytics Manager
Consultant, Author, and Analytics Advocate
Head of Product Strategy
Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. He’s responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, programmatic, affiliates and video.
Prior to joining iProspect, Alistair was Director of Paid Media at Periscopix, leading paid search and programmatic departments.
Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.
CEO & Co-Founder
Head of SEO
Stefan Fischerländer is a renowned German search consultant, having more than 15 years experience in online marketing. He writes for several journals and gives conference talks about technical SEO aspects. As a co-founder of the digital consultant agency Gipfelstolz he supports leading companies in Germany with his knowledge.
Wizard of Moz
Rand Fishkin is founder, former CEO and now Wizard of Moz (formerly SEOmoz), a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Harald R. Fortmann
Director Executive Search
Dwight Cribb Personalberatung GmbH
OSS Evangelist (Operating Systems & Services)
Frank is a creative thinker who has the gift of being able to make highly complex topics and processes comprehensible in a way that everyone can understand. In this way, he brings people with a broad range of expertise together, which lead to innovative and visionary projects.
Over the past 20 years, Frank’s Internet career has allowed him to work with some of the leading brands of the Internet industry, which he continues to do to this day. He was in charge of the Bing search engine at Microsoft in Germany and continued to work as a freelance consultant for the company after he left in 2011 to build a Start-Up. Prior to that he successfully helped build and later managed Yahoo!’s local search and maps product. He also was co-responsible for product strategy and product development of Yahoo! Answers worldwide.
After rejoining Microsoft, he now shares his experience and knowledge in his role as OSS Evangelist where he is charged to drive increased awareness of the Microsoft consumer experience and help increased platform and tool adoption for Microsoft’s operating system and services portfolio.
Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.
He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.
Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.
One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
VP Organic Search
Peak Ace is an international, Berlin-based full service performance marketing agency with a strong focus on “all things search” where Bastian heads the SEO- as well as Content & Online PR departments as President of Organic Search. Having a background in software development and more than fifteen years of experience in performance marketing, he still hugely enjoys all aspects of technical SEO. Bastian is a renowned expert for large scale, international SEO - handling sites with 1 mio+ pages in highly competitive industries. Having spoken all around the globe at almost every major industry event, Bastian enjoys travelling and meeting new people. Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.
Rohde & Schwarz GmbH & Co. KG
Dr. Florian Heinemann
ncm - Net Communication Management GmbH
Director Client Services DACH
Rohde & Schwarz GmbH & Co. KG
Abteilungsleiter SEO · Online Marketing
Big Data Guy, Scalability Architect & Data Scientist at Microsoft
Anirudh brings 7 plus years of production oriented Applied Research / Data Science experience on Peta Byte scale Social Media datasets including Facebook, Twitter, Yahoo Answers, Quora, Foursquare and Klout. He has worked on a variety of Machine Learning, Natural Language Processing, Information Retrieval & Search related projects at Yahoo and Microsoft. Rapidly prototyping ideas, he has won over two dozen innovation, programming & 24 hour hackathon contests from companies including Facebook, Google, Microsoft, IBM & Yahoo. Graduating from Carnegie Mellon University, he developed 2 automated Question Answering systems, including one under the guidance of Dr Eric Nyberg (core collaborator of IBM Watson).
Mediakraft Networks GmbH
Karl Kratz Onlinemarketing
Product Marketing Manager
Malte Landwehr is a Product Marketing Manager at Searchmetrics. He studied computer science and cofounded the SEO agency seoFactory in Münster and on Crete, where he was head of SEO and responsible for building the SEO team. At the University of Muenster, Malte was involved in research projects with/for IBM and Vodafone in the areas of social network analysis and social media analytics. After that he worked as a project manager and digital strategy consultant at a management consultancy in Düsseldorf.
Searchmetrics is a platform that enables small companies and large enterprises alike to develop, execute and measure a data-driven search and content marketing strategy.
SMB Advertising Lead Germany
Business Development Manager
online directory service gmbh
Jung von Matt/next
KELLER SPORTS GMBH
Michael works as a Consultant for digital strategies. He is the CEO of NOEO (www.noeo.com) and focuses on cross media concepts and digital business models. Among his clients are publishing houses, broadcasters, advertisement agencies and ministries. He works also as docent at journalist and marketing schools.
Michael Praetorius also has been a tv- and radio Journalist for many years and produces the tech-related web tv series isarrunde.de and spreerunde.de
Patrick C. Price
Director of Product, SEO
Sales Account Manager
Dr. Martin Schirmbacher
Sr. Manager Emarketing Head of SEO ebookers/orbitz Worldwide
Marc-Oliver Schmiedle, Head of SEO ebookers/Orbitz Worldwide, leads an international SEO team with a cross functional effort of about 60-80 Orbitz Worldwide employees. He has taken leadership in driving mobile SEO from its beginning and has taken the lead in establishing a mobile SEO friendly structure, ensuring that it could be adapted and optimized without time consuming development sprints across multiple sites and languages. Marc-Oliver initiated Artificial Intelligence SEO for multilingual POS on scale as one of the first international enterprise level SEOs. He established an automated SEO setup around the slogan: “Your performance can only be as good as your reporting“, which led to the development of a truly global Business Intelligence strategy, capable of driving SEO decisions across all multiple international sites in real-time. When not in the office, Oli enjoys spending time skiing in the Alps and travelling to new destination around the world, while keeping up with inbound marketing and mobile marketing news.
Leiterin Produkt & CRM
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.
Hannah spent 7 years working in offline marketing until her fairy godmother told her that the internet was the future – not one to ignore such sage advice Hannah made the switch to online. As a Content Strategist for Distilled she persuades companies to create things online; things that will blow their minds (for a precious heartbeat or two), things that are useful, that they’ll engage with and want to share. She’s also an SEOmoz Associate and writes on State of Digital, SEO Chicks & Medium.
International SEO Consultant
As lead strategist at Define Media Group, Dave is responsible for developing enterprise level organic search strategies for a wide range of businesses. An amateur programmer, blogger, professional “thing-breaker” and all around Internet appassionato. Canadian born, Italian origin and somehow ended up in London and now Barcelona. Loves marketing, dislikes umbrellas.
Dr. Andreas Stadie
Rakuten Deutschland GmbH
Wingmen Online Marketing GmbH
Founder and Owner
CTO and Founder
Condé Nast Verlag GmbH
In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.
Philipp von Stülpnagel
webhelps! Online Marketing GmbH
Online Marketing Expert
The Walt Disney Company