14-15 March, 2017

ICM – International Congress Center Munich

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Referenten

Speakers

SMX Munich 
March 25-26, 2014 – ICM – International Congress Center Munich


Zineb Ait Bahajji
Zineb Ait Bahajji

Webmaster Trends Analyst

Google

Born and raised in Morocco, Zineb studied International relations, Diplomacy and Politicial communications in France, in an American University, only to end up working in the fields of webmarketing and web search. She is currently a Webmaster Trends Analyst at Google, in the Zurich office. Before joining Google, Zineb was a traffic acquisition and SEO manager in a start-up. She also worked as an SEO and traffic manager for a French car manufacturer and as a web security strategist for another automaker. Zineb joined Google last summer, and her mission is to work on improving the quality of the search results and the users' experience when using Google Search.

Sepita Ansari
Sepita Ansari

CEO

Catbird Seat GmbH


Klaus Arent
Klaus Arent

UNITO Versand


Andy Atkins-Krüger
Andy Atkins-Krüger

CEO

Webcertain

Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.

Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.


Prof. Dr. Tobias Aubele
Prof. Dr. Tobias Aubele

Professor of E-Commerce

Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt


Gemma Birch
Gemma Birch

Marketing Manager

Webcertain

Gemma Birch has been working in international search for 5 years and leads WebCertain's marketing team. She is responsible for managing WebCertain's online marketing activities around the world as well as organising and programming the International Search Summit, which runs across Europe and the US. She contributes regularly to the multilingual-search.com blog and writes for State of Search. She has spoken on international search on various webinars and at conferences. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honours Degree in French and German.


Walter Bittdorfer
Walter Bittdorfer

Modellsport Schweighofer GmbH


Jan-Willem Bobbink
Jan-Willem Bobbink

International SEO Manager

metapeople NL

Jan-Willem Bobbink got addicted with online marketing in 2004, since he build his first international webshop when he was 16. He is currently working as Freelance SEO for global clients and is ambassador for Majestic. His blog can be found at Notprovided.eu.

During the years he has developed extensive knowledge of performance marketing by building multiple affiliate marketing concepts. In 2011, after several years of working alone, he then decided to make the next step in his career: utilizing his SEO knowledge for the bigger players in the market. He has been a speaker at several international events like, SMX, Performance Marketing Insights, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursday.

Currently he is responsible for international visibility campaigns for a broad range of clients. He helps clients with developing sustainable SEO and link building strategies, solving algorithmic Panda & Penguin devaluations, manual penalties and support introduction in foreign markets. Technical experience with websites with more than 50 million pages, optimized domains for Baidu & Yandex and have realised internationalised & scalable link building campaigns. Projects have taken place in all kinds of niches, with a focus on E-commerce, travel, gambling and finance.

Jan-Willem is a speaker at several (inter)national events like Race Expo Moscow, SiGMA Malta, SMX Munich, Performance Marketing Insights Berlin, A4U Expo, SEOCampixx, BrightonSEO & Search Marketing Thursdays.


Andreas H. Bock
Andreas H. Bock

St.Gallen Institute GmbH


Erik Bodes
Erik Bodes

Vorwerk Kobold


Anthony Chavez
Anthony Chavez

Senior Product Manager

Google

Anthony Chavez is a Senior Product Manager at Google working to make DoubleClick Search the best search management platform for large advertisers. Previously he worked on Google Webmaster Tools launching features to help webmasters improve their sites for search. Before joining Google in 2011, Anthony worked at Microsoft for 15 years where he led program management and engineering teams for a wide range of projects including cloud services, enterprise security, and software distribution. Anthony holds bachelor's and master's degrees in Computer Science from the Massachusetts Institute of Technology.

Tim Cole
Tim Cole


James Cornwall
James Cornwall

Digital Analytics Manager

Shell

As Digital Analytics Manager for Shell, James is responsible for Shells global digital measurement and optimisation efforts worldwide. In His role he is leading the measurement strategy and analytics implimentation to drive content strategy, engagement and conversions across 63 different markets Prior to joining Shell in August 2012, James served as head of analytics at 4Ps Marketing. At 4Ps, James helped optimise digtial performance for brands such as Liberty, Selfridges, Kaplan, Lindt, Uniqlo and Office Shoes. He is a keen hockey player and enjoys martial arts!

Dan Croxen
Dan Croxen

CEO

AWA Digital

Dan Croxen-John, CEO of AWA digital, is a recognised expert in multichannel conversion rate optimization.  Prior to founding AWA digital in 2009, Dan was CEO of several successful multichannel retailers. In 2011, Dan’s contribution to web analytics and digital optimization was recognised when he was elected as a Fellow of the Institute of Direct Marketing. Dan is also in demand as a speaker and committee member, including the Examination Committee of the Digital Analytics Association and the Board of CatEx Direct Commerce Association, the trade body for European ecommerce retailers. His particular interest is understanding how customers from different cultures buy online and how to optimize conversion rates across varied national audiences. AWA digital is one of the fastest-growing multilingual CRO agencies working with companies such as Kitbag, Crew Clothing and Dune.

Justin Cutroni
Justin Cutroni

Consultant, Author, and Analytics Advocate

Google

Justin is a consultant, author, and the Analytics Evangelist for Google. Some of Justin's former clients include Toyota, Sony Music, Universal Music, the National Hockey League, Wells Fargo, and HomeAway. In his current role at Google, Justin leads the analytics education team. This team creates various learning experiences, like the Google Analytics Help Center and Analytics Academy, Google's massive, online analytics course. He publishes the blog Analytics Talk and has authored or co-authored three books: Google Analytics (O'Reilly, 2007), Performance Marketing with Google Analytics (Wiley 2010) and Google Analytics, 2nd Ed. (O'Reilly, 2010). His next edition of Google Analytics is scheduled to be published in March 2015. In recognition of his outstanding role in the analytics community, Justin was voted Most Influential Industry Contributor by the Digital Analytics Association in 2014.

Alistair Dent
Alistair Dent

Head of Product Strategy

iProspect

Working closely with media owners, technology platforms and clients, Alistair ensures that the right digital strategies are in place to improve performance. He’s responsible for all bought media channel product roadmaps; driving best practice across paid search, paid social, display, programmatic, affiliates and video.

Prior to joining iProspect, Alistair was Director of Paid Media at Periscopix, leading paid search and programmatic departments.

Alistair speaks and writes about paid media on a regular basis, and has written for Search Engine Watch, Search Engine Land, Econsultancy and The Drum, as well as speaking internationally at SMX, SES, PPC Masters, Ecommerce Expo and Internet World.


Alex Emberey
Alex Emberey

CEO & Co-Founder

Ladder Digital

Alex is CEO & Co-Founder @ Ladder Digital, the rapid growth agency combining creative thinking (or ’zags’) with lean analytics and marketing principles to help businesses in Europe and the US really put their foot on the gas. Currently his analytics work is squarely focused on creating frameworks for fast, iterative and positive decision-making - and teaching others to do the same. However as former EU Head of Digital at the world’s biggest specialist fashion eCommerce aggregator (with over 15 million searchable SKUs on each site) he also possesses a strong background in search and behavioural analytics at scale, a track record of driving through data-driven businesses cases and some interesting theories on building analytics functions. Alex is an obsessive optimiser, analyst blog fan boy and formerly both a Publicis Groupe Group brand strategist and Social Media lead for a major world travel player - and is very much looking forward to bouncing ideas backwards and forwards with you!


Jens Fauldrath
Jens Fauldrath

Executive Partner

takevalue Consulting


Michael Felis
Michael Felis

Head of SEO

SIXT


Prof. Dr. Mario Fischer
Prof. Dr. Mario Fischer

Publisher

Website Boosting


Stefan Fischerländer
Stefan Fischerländer

Gipfelstolz

Stefan Fischerländer is a renowned German search consultant, having more than 15 years experience in online marketing. He writes for several journals and gives conference talks about technical SEO aspects. As a co-founder of the digital consultant agency Gipfelstolz he supports leading companies in Germany with his knowledge.


Rand Fishkin
Rand Fishkin

Wizard of Moz

Rand Fishkin is founder, former CEO and now Wizard of Moz (formerly SEOmoz), a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.


Harald R. Fortmann
Harald R. Fortmann

Director Executive Search

Dwight Cribb Personalberatung GmbH


Frank Fuchs
Frank Fuchs

OSS Evangelist (Operating Systems & Services)

Microsoft

Frank is a creative thinker who has the gift of being able to make highly complex topics and processes comprehensible in a way that everyone can understand. In this way, he brings people with a broad range of expertise together, which lead to innovative and visionary projects.

Over the past 20 years, Frank’s Internet career has allowed him to work with some of the leading brands of the Internet industry, which he continues to do to this day. He was in charge of the Bing search engine at Microsoft in Germany and continued to work as a freelance consultant for the company after he left in 2011 to build a Start-Up. Prior to that he successfully helped build and later managed Yahoo!’s local search and maps product. He also was co-responsible for product strategy and product development of Yahoo! Answers worldwide.

After rejoining Microsoft, he now shares his experience and knowledge in his role as OSS Evangelist where he is charged to drive increased awareness of the Microsoft consumer experience and help increased platform and tool adoption for Microsoft’s operating system and services portfolio.


Brad Geddes
Brad Geddes

Founder

Certified Knowledge

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.


Sebastian Grebasch
Sebastian Grebasch

Managing Partner

Placemind UG


Bastian Grimm
Bastian Grimm

VP Organic Search

Peak Ace AG

Peak Ace is an international, Berlin-based full service performance marketing agency with a strong focus on “all things search” where Bastian heads the SEO- as well as Content & Online PR departments as President of Organic Search. Having a background in software development and more than fifteen years of experience in performance marketing, he still hugely enjoys all aspects of technical SEO. Bastian is a renowned expert for large scale, international SEO - handling sites with 1 mio+ pages in highly competitive industries. Having spoken all around the globe at almost every major industry event, Bastian enjoys travelling and meeting new people. Prior to running his own companies, Bastian set up and trained in-house SEO teams for brands like Fox Mobile Group and oversaw their SEO activities in 25+ countries and for 100+ websites.


Dirk Hartmann
Dirk Hartmann

Rohde & Schwarz GmbH & Co. KG



Dr. Florian Heinemann
Dr. Florian Heinemann


Daniel Herndler
Daniel Herndler

ncm - Net Communication Management GmbH


Marc Hoeft
Marc Hoeft

Director Client Services DACH

Marin Software


Markus Hövener
Markus Hövener

Managing Partner

Bloofusion


Alexander Holl
Alexander Holl

CEO

121WATT


Gareth Hoyle
Gareth Hoyle

Managing Director

Gareth Hoyle Ltd.

Gareth Hoyle is a well known and respected member of the global SEO community. Frequently speaking on matters related to SEO and specifically link building and running global businesses, Gareth delivers a laid back and informative style of speaking with clear takeaways and an open and honest approach to the subjects in general.. With over 8 years experience in SEO as the owner of Manual Link Building and a co-founder of LinkRisk, Gareth understands all elements of both link building and running large and scalable link building teams spread across the globe and is always happy to share these experiences, eiiher on the stage or in private chats during the conference.

Jan Hendrik Merlin Jacob
Jan Hendrik Merlin Jacob

onPage.org


Vaceslav Klassen
Vaceslav Klassen

Rohde & Schwarz GmbH & Co. KG


Jordan Koene
Jordan Koene

Chief Evangelist

Searchmetrics

Jordan Koene is Chief Evangelist at Serachmetrics. Before he was Head of Global Content for eBay, which focuses on utilizing eBay content for user experience and natural search. Jordan has lead development in millions of content improvements for eBay. Along with advancing eBay's content he has produced numerous well-covered data stories. Some of Jordan's work includes expansion of eBay product content, eBay guides, user generated content, and vertical experience for eBay customers. Previously, Jordan has worked at various e-commerce and tech start-ups. He has grown and managed different Internet marketing teams and has a background in natural search and social media.

Marcel Kollmar
Marcel Kollmar

Abteilungsleiter SEO · Online Marketing

Otto (GmbH & Co KG


Anirudh Koul
Anirudh Koul

Big Data Guy, Scalability Architect & Data Scientist at Microsoft

Microsoft

Anirudh brings 7 plus years of production oriented Applied Research / Data Science experience on Peta Byte scale Social Media datasets including Facebook, Twitter, Yahoo Answers, Quora, Foursquare and Klout. He has worked on a variety of Machine Learning, Natural Language Processing, Information Retrieval & Search related projects at Yahoo and Microsoft. Rapidly prototyping ideas, he has won over two dozen innovation, programming & 24 hour hackathon contests from companies including Facebook, Google, Microsoft, IBM & Yahoo. Graduating from Carnegie Mellon University, he developed 2 automated Question Answering systems, including one under the guidance of Dr Eric Nyberg (core collaborator of IBM Watson).


Christoph Krachten
Christoph Krachten

Mediakraft Networks GmbH


Karl Kratz
Karl Kratz

Owner

Karl Kratz Onlinemarketing


Eric Kubitz
Eric Kubitz

CONTENTmanufaktur


Malte Landwehr
Malte Landwehr

Product Marketing Manager

Searchmetrics

Malte Landwehr is a Product Marketing Manager at Searchmetrics. He studied computer science and cofounded the SEO agency seoFactory in Münster and on Crete, where he was head of SEO and responsible for building the SEO team. At the University of Muenster, Malte was involved in research projects with/for IBM and Vodafone in the areas of social network analysis and social media analytics. After that he worked as a project manager and digital strategy consultant at a management consultancy in Düsseldorf.
Searchmetrics is a platform that enables small companies and large enterprises alike to develop, execute and measure a data-driven search and content marketing strategy.


Yaravi López-Petersen
Yaravi López-Petersen

SMB Advertising Lead Germany

Microsoft


Stephanie Ludermann
Stephanie Ludermann

Owner

Wortalarm.de


Emily MacKenzie
Emily MacKenzie

Business Development Manager

Webcertain Translates

Emily MacKenzie is the Business Development Manager for Webcertain Translates. With 8 years sales and customer service experience, Emily continues to drive new sales, generate and follow up leads, and prepare detailed proposals meeting clients’ needs and expectations; as well as advising clients on the best course of action when it comes to translation services. Emily also has an extensive academic background in Linguistics, including Phonetics and Phonology and Computational Linguistics.

Claudia Misselwitz
Claudia Misselwitz

online directory service gmbh


Stefan Mohr
Stefan Mohr

Jung von Matt/next


John Müller
John Müller

Webmaster Trends Analyst

Google

Johannes joined Google in 2007 and works as a Webmaster Trends Analyst with Google Zürich. He works closely with the teams Teams Webmaster Central, Sitemaps and Search Quality and looks after the English speaking Google Webmaster Help discussion forums.


André Patrzek
André Patrzek

KELLER SPORTS GMBH



Dan Petrovic
Dan Petrovic

Director

DEJAN SEO

Dan Petrovic is Australia's best-known name in the field of search engine optimisation. His research and experiments have drawn attention of the worldwide community and major industry blogs. Dan is a frequent blogger and a speaker at all major Australian and select international search industry events. Conference delegates describe him as a passionate presenter with practical and actionable approach. Dan holds a multimedia degree from Griffith University in Brisbane, where he often presents as a guest lecturer and contributes to quality of teaching material as a member of the curriculum advisory board. Best way to get in touch with Dan is through Google+.

Michael Praetorius
Michael Praetorius

CEO

NOEO

Michael works as a Consultant for digital strategies. He is the CEO of NOEO (www.noeo.com) and focuses on cross media concepts and digital business models. Among his clients are publishing houses, broadcasters, advertisement agencies and ministries. He works also as docent at journalist and marketing schools.

Michael Praetorius also has been a tv- and radio Journalist for many years and produces the tech-related web tv series isarrunde.de and spreerunde.de


Patrick C. Price
Patrick C. Price

Chairman

BlueGlass EMEA


Ehren Reilly
Ehren Reilly

Director of Product, SEO

Glassdoor

Ehren has managed SEO and growth strategy in an agency environment as well as working in-house at several large publishers: Quibblo, Clickable, Pingg, Ask.com, UrbanSpoon, About.com, and now Glassdoor. Ehren is the Director of Product in charge of SEO and content at Glassdoor, a user-generated content community dedicated to helping people find the jobs and companies they love. Glassdoor has over 5.5 million company reviews, salary reports, interview questions, and office photos from more than 280,000 companies globally. From an SEO perspective, this massive scale often requires special strategies. Ehren holds a Master's degree in cognitive science from Johns Hopkins University, and prior to his 10-year career in SEO and product management, he published several academic articles on human language processing.

Jorge Reyes
Jorge Reyes

Myphotobook


Nodira Sadykova
Nodira Sadykova

Sales Account Manager

Yandex

Nodira is responsible for driving new business acquisition in the German speaking countries of Europe, as well as for managing relationships with advertisers working with Yandex. Nodira holds a MA degree in Economics and Communication from University of Lugano in Switzerland. She worked for performance marketing agency in Germany before joining Yandex in 2012.

Dr. Martin Schirmbacher
Dr. Martin Schirmbacher

HÄRTING Rechtsanwälte


Marc-Oliver Schmiedle
Marc-Oliver Schmiedle

Sr. Manager Emarketing Head of SEO ebookers/orbitz Worldwide

ebookers/Orbitz Worldwide

Marc-Oliver Schmiedle, Head of SEO ebookers/Orbitz Worldwide, leads an international SEO team with a cross functional effort of about 60-80 Orbitz Worldwide employees. He has taken leadership in driving mobile SEO from its beginning and has taken the lead in establishing a mobile SEO friendly structure, ensuring that it could be adapted and optimized without time consuming development sprints across multiple sites and languages. Marc-Oliver initiated Artificial Intelligence SEO for multilingual POS on scale as one of the first international enterprise level SEOs. He established an automated SEO setup around the slogan: “Your performance can only be as good as your reporting“, which led to the development of a truly global Business Intelligence strategy, capable of driving SEO decisions across all multiple international sites in real-time.
When not in the office, Oli enjoys spending time skiing in the Alps and travelling to new destination around the world, while keeping up with inbound marketing and mobile marketing news.


Michaela Schneider
Michaela Schneider

Leiterin Produkt & CRM

windeln.de


Immanuel Simonsen
Immanuel Simonsen

Research Manager

Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing. He also writes for Webcertain's multilingual search blog. Born and raised in Denmark, Immanuel now lives in Barcelona.


Hannah Smith
Hannah Smith

Content Strategist

Distilled

Hannah spent 7 years working in offline marketing until her fairy godmother told her that the internet was the future – not one to ignore such sage advice Hannah made the switch to online. As a Content Strategist for Distilled she persuades companies to create things online; things that will blow their minds (for a precious heartbeat or two), things that are useful, that they’ll engage with and want to share. She’s also an SEOmoz Associate and writes on State of Digital, SEO Chicks & Medium.


Aleyda Solis
Aleyda Solis

International SEO Consultant

Orainti

With more than 7 years of experience doing Search Engine Optimization for European, American and Latin-American companies, Aleyda is an International SEO Consultant -service that she provides through her company Orainti-, co-founder of Tribalytics -a social influencers marketing tool-, and a Moz Associate. Aleyda has a deep experience as SEO consultant and has previously worked as: - The Head of Digital Strategy at WooRank - SEO Manager at Forex Club and Bodaclick Systems engineer with an E-Commerce Master by the University of Salamanca, she also collaborates as a teacher at - The Search Engine Master of the Pompeu Fabra University - The SEO – SEM Master at KSchool in Madrid

Dave Sottimano
Dave Sottimano

Lead Strategist

Define Media Group

As lead strategist at Define Media Group, Dave is responsible for developing enterprise level organic search strategies for a wide range of businesses. An amateur programmer, blogger, professional “thing-breaker” and all around Internet appassionato. Canadian born, Italian origin and somehow ended up in London and now Barcelona. Loves marketing, dislikes umbrellas.


Kai Spriestersbach
Kai Spriestersbach

eology


Dr. Andreas Stadie
Dr. Andreas Stadie

Yello Strom GmbH


Andy Steinhäußer
Andy Steinhäußer

Rakuten Deutschland GmbH


Florian Stelzner
Florian Stelzner

Wingmen Online Marketing GmbH


Siegfried Stepke
Siegfried Stepke

e-dialog


Jens Stolze
Jens Stolze

Founder and Owner

creative360

Jens Stolze, Diploma in Business, is Founder and Owner of creative360®, Agency for B2B Online-Marketing. He studied in Germany and USA »European Business Management«. Since more than 12 years he is engaged in Online-Marketing for B2B companies. Before the foundation of creative360® Jens Stolze was working at IBM Germany within the product marketing department. Since December 2006 he is publisher of the B2B Online-Marketing Blogs - the specific blog with articles, tips and trends about Online-Marketing for the B2B world. Furthermore he is author of an annually B2B trend paper and different articles in magazines as well as a speaker and seminar leader.

Martin Szugat
Martin Szugat

Datentreiber


Marcus Tandler
Marcus Tandler

OnPage.org


Marcus Tober
Marcus Tober

CTO and Founder

Searchmetrics GmbH

Marcus Tober studied computer science in Berlin. During his study he developed the well-known SEO platform linkvendor.com in early 2005. At the same time he built the largest online greeting cards platform in Germany with millions of visitors every month. Because of his passion to SEO he decided to focus on Searchmetrics and its Enterprise SEO platform and sold the Ecards and more GmbH in 2008 to the largest European company builder Rocket Internet. Today Searchmetrics is a leader in Enterprise Search Analytics solutions with more than 180 employees and offices in Berlin, San Mateo, London and Paris. Searchmetrics mission is to deliver the knowledge and the platform to successfully increase companies organic and social search traffic. Companies like Siemens, ebay, Verizon, Airbnb, Tripadvisor, T-Mobile, Symantec and Lufthansa trust Searchmetrics.

Markus Uhl
Markus Uhl

Condé Nast Verlag GmbH


Frederick Vallaeys
Frederick Vallaeys

Founder

Optmyzr Inc.

Frederick (“Fred”) Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor, the one that acquired Urchin (now Google Analytics) and one that started conversion tracking. He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords”, and “Quality Score in High Definition”. Today he is the founder and Chief Marketing Technologist of Top Tier Marketing, an online marketing agency specializing in AdWords strategy and management. He is also the Cofounder of Optmyzr, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

Evert Veldhuijzen
Evert Veldhuijzen

Managing Partner

The Reach Group GmbH

In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.


Philipp von Stülpnagel
Philipp von Stülpnagel

Refined Labs GmbH


Stephan Walcher
Stephan Walcher

OnPage.org


Jonas Weber
Jonas Weber

Managing Director

webhelps! Online Marketing GmbH


Gero Wenderholm
Gero Wenderholm

Online Marketing Expert

Wenderholm.de


Scarlett Wycisk
Scarlett Wycisk

The Walt Disney Company


Oliver Zenglein
Oliver Zenglein

CEO

SEM Boutique


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