27.-28. März 2012, Hilton Munich Park Hotel
Andy Atkins-Krüger is the CEO of WebCertain Group, an international web marketing agency which brings together native speakers from countries around the world to provide a centralized hub for clients. It is one of the only agencies to focus solely on international projects and covers over 44 languages in-house.
Andy contributes regularly to publications and blogs on international search. He writes regular of blog.webcertain.com. He also speaks regularly at conferences around the world including SMX, SES, Eye for Travel, Click Asia Summit and PubCon. In addition,Andy is the Chair of the International Search Summit.
Founder & Director
CEO, Managing Director
Dr. Karl Blanks
Karl is a former rocket scientist, with a PhD from Cambridge University, England. He co-founded Conversion Rate Experts (CRE) to show businesses how they can profit by applying scientific techniques to web marketing.
Founder and Author
Understanding Google Maps & Local Search
Süddeutsche Zeitung Digitale Medien GmbH
Co-Founder & Director
Will founded Distilled with Duncan Morris in 2005. He now runs business development, works on client strategy and the direction of Distilled. In practice, this means he spends a lot of time presenting and writing about search and meeting with existing and prospective clients. Will is regularly quoted in a wide range of media on the subject of SEO and internet marketing in general. He also regularly speaks at conferences and training sessions.
Wills academic background is mathematics with a degree from the University of Cambridge (St. John's College) including a graduate thesis on auction theory. Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping.Will is married to Heather, plays basketball for Euston Power and occasionally loses to his brother at squash.
Telefónica Germany GmbH & Co. OHG
Head of Search Engine Advertising
be2 and C-date
Wizard of Moz
Rand Fishkin is founder, former CEO and now Wizard of Moz (formerly SEOmoz), a leader in the field of search engine optimization tools, resources & community. In 2009, he co-authored the Art of SEO from O'Reilly Media and was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek. Rand has been written about it in The Seattle Times, Newsweek and the NY Times among others and keynoted conferences on search around the world. He's particularly passionate about the SEOmoz blog, read by tens of thousands of search professionals each day. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine.
Harald R. Fortmann
Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program.
Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.
One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.
Senior Program Manager
Curt Simon Harlinghausen
Kalaydo GmbH & Co. KG
Prof. Wolfgang Henseler
Creative Managing Director
Director Client Services DACH
Head of Search & Analytics
Dixon Jones became the Marketing Director of the world's largest link analysis engine, Majestic SEO, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in two best SEO Technology awards and a user base of thousands from WordTracker to Microsoft. The data provides users with detailed link data from anchor text to crawl date.
He has worked at the forefront of search marketing since 1999, since he set up the UK based search marketing consultancy, Receptional. During that time, Dixon has been a consistent presenter on the search conference circuit all over the world and has helped clients in all sectors – including national papers and international search engines themselves to understand their own search strategy. His consulting clients come from a wide variety of difficult sectors, from travel to gambling.
Head of AdX Buyer Development
André Morys is founder and CEO of Web Arts AG, a German based company specialising in conversion optimisation. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of konversionskraft.de. His work focuses on neurosciences and behavioural economics to increase the persuability of ecommerce systems.
Search & usability consultant
Omni Marketing Interactive
xplosion interactive GmbH
Team Lead SEA & Mobile Marketing
A search enthusiast, Laurence has been working in search engine advertising since 2007. Having gained her online marketing experience in Price Comparison (Shopzilla and Bizrate) and Retail, she manages SEA teams at Zalando GmbH for both the French and British markets, as well as leading the mobile marketing team.
Laurence also offers SEA consultancy for clients across Europe.
Senior Strategy Consultant
Michael works as a Consultant for digital strategies. He is the CEO of NOEO (www.noeo.com) and focuses on cross media concepts and digital business models. Among his clients are publishing houses, broadcasters, advertisement agencies and ministries. He works also as docent at journalist and marketing schools.
Michael Praetorius also has been a tv- and radio Journalist for many years and produces the tech-related web tv series isarrunde.de and spreerunde.de
Blue Summit Media GmbH
Founder & Director of Digital Strategy
Over the past 13 years, Wil Reynolds has dedicated himself to doing two things well: driving traffic to sites from search engines and analyzing the impact that traffic has on the bottom line of companies. Wil’s career began at a web marketing agency in 1999, where he spearheaded the SEO strategies for companies like Barnes & Noble, Disney, Harman Kardon, Debeers, Doubleclick, Hotjobs, and Mercedes Benz USA. For the last 6 years, Wil and the team of search professionals at SEER Interactive have been assisting clients in maximizing their visibility and sales using search engines in both SEO and SEM. You can catch Wil speaking with anyone who wants to learn about search, whether it is in a coffee shop or a major conference, it just runs through the veins! His goal at every speaking engagement is simple: Make sure everyone walks out with at least 1 new piece of information or perspective on an SEO topic.
Dr. Martin Schirmbacher
TOMORROW FOCUS Media GmbH
Inhaber & Creative Director
Search Marketing Expert
CTO and Founder
In 2002 Evert Veldhuijzen booked his first search engine advertisement: “Holiday” was the keyword, AltaVista was the search engine. Evert has been passionate about digital marketing ever since. Being an internationally recognized expert in the field of search engine marketing, Evert regularly speaks at conferences and blogs for State of Digital (www.stateofdigital.com). Evert began his career in 1992 during his studies of law in Groningen (The Netherlands). He built his first company in 1999 in Italy: A web design agency for tourism companies.
In 2001 he moved to Berlin and specialized in digital marketing. He then began to manage search engine marketing campaigns for international clients with his company Netlead. Due to his international focus (Evert speaks five languages fluently) he has worked on European SEO and SEA campaigns for brands such as BMW, Microsoft, MasterCard, Symantec, Deutsche Telekom, KLM and Epson within the past 15 years. In the summer of 2015 Netlead and three other companies were merged into The Reach Group. The company offers user centered performance marketing across all channels, as well as smartly used reach and carefully balanced technology all along the customer journey. As Managing Partner at The Reach Group Evert is responsible for the departments Search, Social Media & Administration.
Prof. Dr. Christina Völkl-Wolf
Katja von der Burg
Philipp von Stülpnagel
Stefan Weitz is a Director of Search at Microsoft and is charged with working with people and organizations across the industry to promote and improve Search technologies. While focused on Microsoft's product line, he works across the industry to understand searcher behavior and in his role as an evangelist for Search, gathers and distills feedback to drive product improvements. Prior to Search, Stefan led the strategy to develop the next generation MSN portal platform and developed Microsoft's muni WiFi strategy, leading the charge to blanket free WiFi access across metropolitan cities. A 12-year Microsoft veteran, he has worked in various groups including Windows Server, Security, and IT. Stefan is a huge gadget “junkie" and can often be found in electronics shops across the world looking for the elusive perfect piece of tech.
Online Marketing Expert
Senior Online Marketing Manager
e-wolff Consulting GmbH