14-15 March, 2017

ICM – International Congress Center Munich

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International Search Summit

International Search Summit

Thursday 29th March, 2012, Hilton Munich Park Hotel

“I came to the International Search Summit with an international SEO problem. I left with a solution.” – Dan McCourt, Ecommerce Manager, SouthCo – ISS New York delegate

The International Search Summit talks international search with international experts. It’s the only event focused on multinational search marketing issues and provides practical advice, solutions and techniques for improving global online performance.

At the International Search Summit you’ll get:

  • In-depth sessions on International SEO, PPC and Social Media topics
  • Networking opportunities with international search experts and global search engines
  • Breakout discussion groups to delve deeper into specific topics, share experiences and solve problems
  • Global marketing insights to help shape your international online activity
  • Access to Global Central Insights – a knowledge bank of information, research and data on international search topics (12 months access)

Check out the sessions and speakers below!

International Search Summit Munich – 29th March 2012
08:00
09:00

Registration

09:00
09:30

Introduction to International Search – A Checklist

Andy will introduce a day of international search by looking at the major issues marketers face targeting search engines globally and present a checklist of key factors to consider when entering new international markets.


Andy Atkins-Krüger – WebCertain

09:30
10:00

Global Search and Social Trends

What are the key trends in search and social media around the world? How does online behaviour vary between web users in different markets? And how does this information help? In this session Brett will look at brand new data and discuss how marketers can use it to optimize and strengthen their global marketing efforts, with particular emphasis on Google and the introduction of Search Plus Your World.

Brett Petersen – GlobalWebIndex

10:00
10:30

Global Search & Social Case Study

Tracy will present a case study demonstrating how global search results were altered as a result of a social media crisis. She will discuss how the team identified, prioritised and addressed user behaviour to ‘save’ search results, customer satisfaction and avert social media doom.

Tracy Falke – Streetsmart Social

10:30
10:50

Coffee Break

10:50
11:20

Google: New Markup for Multilingual Content

Google has announced changes to the way it manages language/country targeting, which will affect anyone running websites in more than one language or country. This session will analyse the impact of the changes and offer advice on how to implement them effectively.

John Mueller – Google

11:20
11:50

SEO: International Link Building

Covering the fundamentals of international link-building, as well as new developments Bastian will give a comprehensive guide to setting up and developing a successful global link-building campaign. He will present a comparison of several key markets to demonstrate the importance of building a localized strategy for each target market and share tactics for doing so.

Bastian Grimm – Grimm Digital

11:50
12:30

Breakout session: Interactive Debate

Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions.

Moderators are Andy Atkins-Krüger and Bastian Grimm

12:30
13:30

Lunch

13:30
14:00

International PPC- Case Study

be2 and C-Date are two leading international dating platforms, targeting 39 markets around the world. Head of SEM Niall Donohoe will discuss the complexities and challenges of running successful PPC campaigns in multiple languages and markets, sharing his experience of what works and what doesn’t in international paid search.

Niall Donahoe – be2 & C-date

14:00
14:30

A Global Approach To Google Places

Google Places has had a major impact on search and for many businesses, developing an effective local search strategy is vital for online success. Andy will look at the international impact of Google Places, identifying country-specific trends and offering advice on how to develop a local strategy, globally.

Andy Atkins-Krüger – WebCertain

14:30
15:00

Yandex: Search in Russia and Beyond

Yandex has long been the most popular search engine in Russia, and following a successful IPO in 2011, it is expanding into other markets including Turkey and the Czech Republic, in the hope of replicating its Russian success. Bernard will present an overview of Yandex and its target markets, as well as sharing tips for running effective SEO and PPC campaigns.

Bernard Lukey – Yandex

15:00
15:30

Afternoon coffee break

15:30
16:45

Interactive debate: Breakout Sessions

Breakout into small groups to discuss specific topics in more detail and share experiences, challenges and solutions.

Moderators are Andy Atkins-Krüger and Marcus Tandler

16:45
17:00

Round-Up & Medallion Speaker Winner

17:00

Networking Drinks

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