27.- 28. März 2012, Hilton Munich Park Hotel
Marin Software provides a leading digital ad management platform. Offering an integrated platform for search, display, social, and mobile marketing, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions. Headquartered in San Francisco, with offices worldwide, Marins technology powers marketing campaigns in more than 160 countries. For more information, please visit: www.marinsoftware.co.uk.
Search is more than just a collection of web links
As a result of many investments in Bing, such as the partnership with Yahoo!, Microsoft's position in Germany is expanding steadily. One of the key factors in this respect is the understanding of what search means, because Microsoft not only provides web links but also integrates the technology of its search engine into all Microsoft services. For example, as a result of Cortana, the personal digital assistant, Bing is an integral component of Windows 10 and demonstrates most impressively how search is adapting to changing needs. Other technology companies also use Bing. For example, Amazon relies on Microsoft's search engine within its Fire devices, Apple's language assistant Siri delivers Bing results and Bing is also integrated in the Twitter and Facebook translation service. With Bing Ads you get the necessary insights, checks and support to enable you to reach your customers and achieve your business goals to optimum effect. For more detail, visit: www.bingads.de
Microsoft Germany GmbH
Microsoft Germany GmbH, founded in 1983, is a subsidiary of the Microsoft Corporation/Redmond, USA, the world’s leading manufacturer of standard software, services and solutions, with a turnover of 93.58 billion US dollars (accounting year 2015; 30 June, 2015). The net profit in the fiscal year 2015 was 18.16 billion US dollars. Microsoft Germany GmbH has six regional offices across Germany in addition to the company headquarters in Unterschleißheim in Munich, and employs around 2,700 employees. Together with around 31,000 partner companies, it supports companies from all industries and of all sizes. Advanced Technology Labs Europe (ATLE) in Munich conducts research focusing on IT security, data protection, mobility, mobile applications and web services.
intelliAd offers agencies and advertising customers a Performance Marketing Platform with which advertisers can comprehensively measure, understand and optimise their online and offline campaigns. Only with intelliAd is the recording, saving an processing of data carried out exclusively in Germany. Companies are able to analyse the customer journey in its entirety using intelliAd Customer Journey Tracking. This comprehensive data basis flows directly into the bidding optimisation of Bid Management for search, display and Facebook. intelliAd Programmatic Advertising optimises the display of advertisements in real time. Marketing decision-makers are therefore able to plan advertising from the user’s perspective. intelliAd’s products and technology have won multiple awards including the Marketing Intelligence and Innovation Award (Category: Marketing Analytics & Number Crunching) and the German Search Marketing Award SEMY (Category: Best SEA Suite). Renowned companies such as Immonet, weg.de, mytheresa.com, Sportscheck, ad agents, explido iProspect and plan.net place their trust in intelliAd.
Headquartered in Berlin, with offices in London, New York and San Mateo, Searchmetrics offers the world’s #1 SEO and content performance platform to help companies improve their positioning in search engine results and growth their digital presence. The Searchmetrics SEO Suite and new Content Experience create an unrivaled platform for businesses who want to build, maintain and grow their online presence through solid SEO practices and outstanding content development.
More information: www.searchmetrics.com
As one of the leading companies in digital business, Trakken offers a full-service approach. The spectrum of services ranges from the selection of the appropriate digital analysis tools to carrying out actual digital analysis. The objective is to establish a digital analytics culture within clients’ corporations. As a certified partner of various digital analytics tools, Trakken possesses excellent know-how and direct contacts.
In the area of conversion optimization, Trakken carries out testing with a pragmatic and success-oriented approach for client websites. In-depth knowledge of the entire world of online marketing as well as strong technical expertise are absolute perquisites for professional consultation. Trakken consultants apply their extensive digital analytics knowledge to their work in conversion optimization, achieving great success for their clients.
Trakken has acquired extensive experience throughout its years of carrying out numerous successful projects for renowned companies. Trakken independently analyzes and optimizes your company – all recommended actions are data driven.
Munich based One Advertising AG is a specialized agency for search engine optimization and online marketing. Over 70 employees develop and coordinate performance orientated solutions for digital sales support. One Advertising uses highly innovative campaign and analysis tools to provide transparency and measurability for online marketing and sales support. We secure the highest possible ROI for our customers through year-long experience with SEO and SEM strategies in various industries. Thanks to its interdisciplinary competencies in various industries, One Advertising provides full service offerings ranging from conceptual online marketing planning through to technical SEO conditioning. One Advertising was founded in 2006 by its present board-members Christian Paavo Spieker and Andreas Kelnberger. Both are pioneers in the search engine marketing industry and have been actively involved in the SEO business since 1999. As a result, One Advertising AG has become one of the leading SEO and SEM agencies in Germany today. The ambitiously growing agency provides integrated service and consulting offerings largely to medium to large sized companies in trade, services and consumer goods industries.
ad agents is a specialist in performance-oriented online marketing. We focus on all of the key online channels such as search engines, partner networks, social media platforms, and ad exchanges. By implementing the latest technologies and our many years of experience, we improve the efficiency of measures in areas including SEA, paid social, and display marketing. We have worked since 2006 to provide advice to high-profile advertisers from various industries (including finance, trade, fashion, pharmaceuticals, and technology) and manage campaigns in over 40 countries. ad agents is one of the most successful performance agencies in Germany. Over 80 international online experts at the headquarters in Herrenberg (Greater Stuttgart) are responsible for the measures and targets set out by our customers. Long-term customers of ad agents GmbH value the quality, transparency, and working methods of our international team of employees. For further information on ad agents GmbH, visit www.ad-agents.com.
Sixt SE based in Pullach, Germany ( near Munich), is an international car rental provider which offers a variety of transportation services. Sixt was founded in 1912, and is now represented in over 100 countries with over 4,000 locations. Sixt has become the car rental leader in Germany, Austria, and Switzerland. In 2011 Sixt expanded to the USA with one location at Miami Airport and today you will be able to find Sixt in over 50 locations in the states, and is continuously expanding worldwide. The Sixt Group generated a turnover of 1.7 billion euros (2013) and employed over 3,000 people worldwide (2013 figures, excluding franchisees).
The Online Solutions Group (OSG) is one of the leading search engine optimization and search engine advertising agencies (www.seoagentur.de) in Munich. Founded in 2008, the performance oriented full-service agency offers with its 30 experts online marketing services such as search engine optimization (SEO), Search Engine Advertising (SEA), affiliate marketing and display advertising from one source. The OSG realizes for its customers, including SMEs and large corporations such as Siemens, s.Oliver, HSE24 and many more individual and sales-oriented marketing campaigns that promise lasting success.
Many years of experience in various industries, in-depth online marketing knowledge and the use of innovative tools allows the OSG to deliver best SEO and SEA solutions from day to day. Technology savvy, customers of the OSG benefit from in-house developments such as the reporting tool "OSG Reporting Center" or Product Feed-based Landing Pages. This assures an increase in efficiency and better results are achieved faster.
As a premium service provider, the OSG stands for highest quality, speed and cutting-edge know-how. Thanks to the use of synergies, costs can be reduced and revenues increased.
eology is a service provider for search marketing. As one of the leading online marketing agencies in Germany eology offers search engine optimization and search engine advertising services on an expert level. In search engine optimization eology supports onpage optimization (keyword research, technical consulting, content production for onlineshops) and offpage optimization with linkbuilding or content marketing campaigns. In the area of search engine advertising eology is specialized in Google AdWords and Bing ads. eology also offers conversion rate optimization, local SEO (Google My Business), social media ads, amazon ads and reputation management.
Daniel Unger and Axel Scheuering are the CEOs of eology. In 2009 they took second place worldwide in the Google Online Marketing Challenge and for this achievement they got awarded with the marketing club „Mainfranken“ award. Today their team consists of 30 SEO and SEA experts.
eology is one of the 100 most important SEO Service providers in Germany in the iBusiness SEO agency list and is proud to own many certifications and awards.
website boosting ist das alle zwei Monate erscheinende Magazin von Mario Fischer als Herausgeber und Chefredakteur. Seit dem Erscheinen seines gleichnamigen Buches führt es Amazon bis zum heutigen Tag in der Bestsellerliste für die Kategorie „Web und Internet“. Weit über 20.000 Exemplare wurden seither verkauft, Übersetzungen erschienen in Indien und Spanien. Eine beispiellose Erfolgsgeschichte, die zeigt, dass Inhalt, Stil und Zusammenstellung der Themen den Nerv einer ganzen Branche getroffen haben. Das Magazin „Website Boosting“ knüpft an diesen Erfolg an und führt die Themen aktuell.
Internet World Business ist die vierzehntägliche Wirtschaftszeitung fürs Internet. Mit einer Auflage von 18.000 Exemplaren erreicht sie über 40.000 Leser aus E-Commerce und Online-Marketing. Sie berichtet topaktuell und kompetent über die neueste Entwicklung auf den Internet-Märkten, die jüngsten Trends im Online-Marketing und die Pläne der Web-Macher. Sie versteht sich als Community-Plattform für alle Internet-Professionals, die sie noch erfolgreicher im Online-Geschäft machen will.